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Sensational Stockholm, Magical Montreal and the Big Apple of New York
join Longines Global Champions Tour
itinerary in 2019
They may be far apart, but the Swedish capital of Stockholm, the multi-cultural municipality of Montreal in Canada and New York City in the USA have more in common than you might think. Because in 2019 they will be brought even closer when staging brand new legs of the highly-acclaimed Longines Global Champions Tour series which continues to go from strength to strength.
Walter von Känel, President of Longines, Jan Tops, President and Founder of the Longines Global Champions Tour, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing
In Stockholm equestrian sport is nothing new, and it was here that the FEI World Equestrian Games™ of 1990 took place. In 2019 it will once again welcome the world’s best horses and riders as, in close cooperation with The City of Stockholm, the Longines Global Champions Tour continues to extend its global reach.

It’s very much in keeping with the ethos of the metropolis that was awarded the first European Green Capital 2010 title in recognition of its concern for the environment. And the arrival of the LGCT falls in line with the aims of the city management. “Our goal is to attract global events to Stockholm. There is a huge interest within the horse community which makes it very exciting to present the Longines Global Champions Tour, both for the citizens of Stockholm and to attract an international audience” said Mayor of Stockholm, Karin Wanngård, when the new addition to the calendar was announced in early July 2018. The city will be linked to the Longines Global Champions Tour series for five years.

Stockholm stretches across 14 islands where Lake Malaren flows into the Baltic Sea, but Montreal is centred on the Island of Montreal in Southern Quebec at the confluence of the Saint Lawrence and Ottawa rivers. This will be the first time for a Canadian city to host a leg of the LGCT, and François Duffar, President of the Organising Committee of the new event, is very excited at the prospect.

“We are honoured to have been selected to join the illustrious group of prestigious cities from around the world. We are grateful for the trust that the LGCT has shown, and we look forward to welcoming the top-ranked riders and team to Montreal where we will showcase our city and our country to supporters from around the world”, he said when this further strategic expansion was confirmed later in July.

Montreal is the second-largest French-speaking city in the world, but most Montrealers are bilingual and many speak a third language. “BonjourHi!” is one of the most common greetings to visitors in the city that has its own unique customs, cuisine and way of life. It’s a place where Bohemian, Gothic and French colonial live side-by-side in a magical mix of cultures.

New York is the most densely populated city in the United States of America. It consists of five boroughs with names that everyone recognises, Brooklyn, Queens, Manhattan, The Bronx and Staten Island which were combined into a single city in 1898. It is recognised as the most linguistically diverse metropolis in the world, with at least 800 languages spoken and iconic sites include the Empire State Building and sprawling Central Park.

Sometimes described as the cultural, financial and media capital of the world, New York is also famous for it’s art museums, including the incredible Guggenheim, and its theatre-life in Broadway, Times Square. Showjumping events are nothing new to this hub of humanity, and New York will welcome the equestrian world with open arms when the LGCT series pays its first visit next November.







The Old Port of Montreal
“We are honoured to have been selected to join the illustrious group of prestigious cities from around the world. We are grateful for the trust that the LGCT has shown, and we look forward to welcoming the top-ranked riders and team to Montreal where we will showcase our city and our country to supporters from around the world.”

François Duffar, President of the Organising Committee of
the new event in Montreal
François Duffar, President of the Organising Committee of
the new event in Montreal
Randall’s Island, New York
The 2019 season will start in Doha, Qatar before heading up at 2,000 metres above sea level in Mexico City and diving down again to the breathtaking destination of Miami Beach in Florida, USA in April for the fifth consecutive year. Then it will be on to Shanghai in China where the fan-base for showjumping continues to grow at a rapid rate before moving to Madrid in Spain for the first event on the European circuit in May and then on to Hamburg, Germany which always attracts huge numbers of enthusiastic fans.

In early June, Cannes, the City of Stars on the Côte d’Azur, will provide the first floodlit destination of the season, and that will be followed by that inaugural trip to Stockholm. Then it’s back down south again to Cascais-Estoril with its traditional Portuguese warmth before the circuit returns to Monaco, next to the famous Port Hercule yacht harbour.

As July gets underway the great, grand city of Paris takes centre stage, with showjumping set against the iconic backdrop of the Eiffel Tower. This is a horse show like no other, where top sport, haute cuisine, art and culture all combine for an incredible experience in the City of Lights. And the fairytale is far from over when the Chateau and Grandes Ecuries provide another staggering setting in charming Chantilly.
Germany’s capital city of Berlin is followed by a visit to the Royal Hospital Chelsea in the heart of the London, home to the world-famous Chelsea Flower Show and connected through history with the British Royal Family, Knightsbridge and London’s West End.

The Tops International Arena in Valkenswaard, The Netherlands will bring showjumping to the epicentre of equestrianism in August, and then the classic marble statues will oversee another gladitorial battle at the Stadio dei Marmi in the Italian capital of Rome in early September. A visit to the legendary Pampelonne Beach is part of the delight of the stop-off in Saint Tropez on the French Riviera in September, and then it’s time for continent-hopping again. Because just a week later it will be time to visit Montreal before the third of the new fixtures of the season takes place in New York.

The winners of each LGCT Grand Prix will line out on November 23, 2019 in Prague in the Longines Global Champions Super Grand Prix, the ultimate showdown for the world’s best horses and riders which will bring another fabulous year to a close.

Stockholm, Montreal and New York make a very welcome addition to equestrian sport’s super-circuit that continues to link the most glamorous locations on the planet with the greatest show on earth – the Longines Global Champions Tour. (Daphne Deschamps)

Longines continues its work with
Longines continues
its work with
JustWorld International
JustWorld International
Once again this year, Longines confirmed its involvement in the charity work of JustWorld International, which helps children in need in Cambodia, Guatemala, Honduras and the United States.
It did so during the Longines Deauville Classic, which took place from 16 to 19 August at the Pôle International du Cheval de Deauville. For four days, this international showjumping competition partnered by Longines welcomed over 250 horses. Founded in 2017 and organised by the GRANDPRIX Event teams, specialised in the equestrian world, its role is to put Normandy on the map as a world-class equestrian venue. A wonderful setting for the JustWorld Gala, which was held on Thursday 16 August.
A special meeting place
A special meeting place
An unforgettable charity evening in a prime location at the heart of the Longines Deauville Classic VIP jumping area, which enabled all the guests to enjoy front-row seats for the Longines Race – and offered an opportunity to welcome riders, partners and the public in a highly festive atmosphere, punctuated by an extraordinary entertainment programme. It was attended by over 200 people from the world of equestrianism not to mention managers from international companies. Graced by the presence of the association’s European patron, actress Marina Hands, this charity gala was a resounding success for the fourth year running. It is primarily through the support of the international equestrian community that JustWorld International funds its basic education, nutrition, health and hygiene, and cultural development programmes.
In the spirit of brotherhood
In the spirit of brotherhood
One of the highlights of the evening was undoubtedly the traditional “live” and “silent” auctions, in the course of which numerous artworks and prestigious items enticed the bidders. As a symbol of its faithful support for the association, two elegant Longines watches were also auctioned off.
Getting the riders on board
Getting the riders on board
JustWorld International was established by international showjumper Jessica Newman. Heavily affected by a stint in Honduras as a volunteer at the age of 22, she decided to found the association, giving riders the opportunity to get involved in humanitarian work. “The equestrian world is one of the most influential and its members, a close-knit community, often instigate big decisions,” she explains. Spurred on by this magnificent inspiration, the association embarked on its mission: to break the cycle of poverty by funding local bodies all over the world to help children to prosper. Based on the evidence that education in the world is one of the keys to breaking this cycle, JustWorld International focuses its efforts where public schooling is limited or inaccessible. Together with its partners, the association also provides meals, drinking water and aid in response to the direct needs of the children so that poor communities are able to prepare them for school. Finally, always with a view towards helping them stand on their own feet, care and leadership programmes round off this holistic approach. In this context, 6,000 children have received help with their schooling over the past year and 317,000 meals have been served up.
(Nathalie Marchal)
The elegance of the heart
For a number of years, Longines has been supporting JustWorld International’s cause through the “Longines Clear the Jump” initiative. Effectively, every time a horse and rider clear a Longines obstacle without incurring a penalty, the equivalent of 200 meals are donated to the beneficiaries of each campaign.
“Many riders are unable to join in charity campaigns as they devote a lot of time and energy to competing. But by getting them involved when they are still young, they become responsible adults and can help change the world.”
Jessica Newman, Founder of JustWorld International
Jessica Newman, JustWorld International Founder and President of the Board
The Longines Masters
Awash with colour
Under the banner of  “Feel the vibe and enjoy the ride”, Season IV of the Longines Masters promises plenty of suspense and emotion. Welcome to the heart of show jumping revisited!
Between Paris (29 November - 2 December 2018, Hong Kong (15 - 17 February 2019) and New York (25 - 28 April 2019), the Longines Masters are once again set to dazzle with an exclusive and globally unique programme. And the event is being attended by an increasing number of spectators. The concept? By bringing together the best riders and horses on the planet, this international show jumping series showcases the very essence of the sport and lifestyle - all the while with strong sensations and intense vibrations. An extremely pleasant way to relish or (re)discover this world, which attracts equestrian aficionados, horse lovers and fans from all over the world, including the budding generation and newcomers to the sport. “That surprises me, it’s impressive, I fancy giving it a whirl and joining in,” are just some of the sentiments one hears frequently from the midst of all the action.
Reinventing show jumping
Reinventing show jumping
Sponsored by EEM in collaboration with Longines as Title Partner, the Longines Masters series is one of the most prestigious equestrian events in the world. One of its modern and innovative goals, which we owe to Christophe Ameeuw, Founder and CEO of EEM, arose out of a particularly ambitious challenge: to reinvent show jumping and make it accessible to a very broad audience. The genesis of this dream come true, dating back over 15 years – and just as many years of experience and expertise – the values of innovation, creativity and sharing are what set it apart. As for its development, it is embedded in a tradition that is still pioneering, but totally in keeping with and true to its roots.
Season IV also marks the 10th birthday of the Paris stage in this unparalleled intercontinental series.
A true experience
A true experience
And talking about expertise, the recipe – a subtle, clever blend of top-level sporting challenge and entertainment where the art of living reigns supreme – is a celebration to be lived, experienced and shared. From a sporting perspective, these competition formats – the Longines Speed Challenge, the Master Power, the Longines Grand Prix or even the Riders Masters Cup, which was launched during Season III – herald a revolution in the equestrian world and a giant leap in partnership with the European Equestrian Federation (EEF) and Longines as founding partner. It is effectively nothing less than a battle between two world show jumping powers – namely Europe and the USA – the mythical story of which is registered alternatively on the two sides. “Behind this competition, it is the birth of a legend with its character and unique atmosphere which we go to watch,” stresses Christophe Ameeuw. And from a lifestyle perspective, both during the daytime and in the evening, the gastronomy, the fashion, the art, the music and the shows merge to create a festive, sophisticated and convivial atmosphere.
That festival feeling
That festival feeling
For this Season IV, where we might feel like attending a particular show jumping competition or a concert by our favourite DJ, spend a family day or a festive moment among friends, enjoy a meal or sip a glass of champagne next to the paddock, discover famous works of art or revel in an exclusive shopping experience, the public will live the Longines Masters in an atmosphere that we would not expect from an event of this type.
Pop and elegance
Pop and elegance
Elegance, creativity and boldness are on the agenda. This is why the Longines Masters will undoubtedly be a blue ribbon event, where equestrian sport meets pop culture, marrying an atmosphere totally devoted to the joy of competition and the art of living. Dare to make a difference by combining tradition and modernity, the soul of equestrian sport and its future? This is its DNA, in a contemporary spirit which, year after year, helps develop the codes of equestrian sport and the mentalities attached to it.
The innovative and unique event formats, magnificent décor, original staging and state-of-the-art reception set the intense pace of the Longines Masters.
We have the young and talented pop art graphic designer Selman Hosgör to thank for the collection of three original posters for Season IV of the Longines Masters.
Posters which set the tone
Posters which set the tone
In terms of colours, the posters promoting Season IV are particularly evocative. And talk about vibrations... Throughout these painted photos of riders in full flow, we can almost sense the galloping hooves of the horses as they soar over the obstacles, the beat of the concerts which light up the Longines Masters in the evening, or even that of Paris, Hong Kong and New York, the bustling backdrops to this breathtaking intercontinental series. By imagining this triptych which highlights the richness and dynamism of these three cities, the Turkish-born artist Hosgör, now based in London, succeeded in giving the Longines Masters a particularly photogenic dimension. Effectively, thanks to his use of colour in confident strokes, every stage in the series is instantly recognisable. And when asked what the animal – the horse and more specifically show jumping – evokes for him, he explains that he only had a very limited knowledge of the subject beforehand, but, by taking the plunge, he researched the sport in great depth and was very impressed.

He adds: “Even though people seem to have more freedom these days, we face fresh limits. This is why show jumping, and indeed horses, remind me of what crossing barriers and feeling free really means.” And he concludes with a smile: “Apart from being privileged enough to work for Longines Masters, I felt like part of the family, a link in such an exceptional artistic spectacle.” (Nathalie Marchal)











“I’m convinced that sport, like art, helps human beings to feel free.”
Selman Hosgör
Selman Hosgör
Selman Hosgör in action
What have the three posters got in common?
What have the three posters got in common?
Through the depiction of Paris, Hong Kong and New York, they offer a spectacular vision of horses, which are naturally impressive.”
And the choice of colours?
And the choice of colours?
“For me, Paris is the city of literature and fashion. So I chose blue as the dominant colour as it represents the intellectual and soothing dimension of literature and the timelessness of fashion, despite the changes that have occurred over the years. The other vibrant colours I added are the result of the pleasure in other senses, when literature and fashion are linked. In the design for Hong Kong, I focused on its traditional and modern ways of life when they overlap. I expressed this blend with bold red hues. With blue and green hues, to reflect the busy streets and the endlessly multicoloured cuisine. The city’s iconic red boat, the dynamism of the horse and the joy expressed on the faces of the spectators represent, for me, a perfect description of Hong Kong. Finally, New York seems to conjure up mental images of the quintessential global metropolis. I tried to portray the city’s immense charm, its diversity, by using other vivid colours. The emblematic Statue of Liberty, the joyful people and their artistic freedom are some of the other factors that inspired me while depicting New York.”
Holland’s Vermeulen conquers
Holland’s Vermeulen conquers
China’s Great Wall
China’s Great Wall
History was made when the opening leg of the 2018 Longines China Tour was staged in a spectacular setting at the foot of the iconic Great Wall in the cultural site of Ju Jong Guan, once the northern gateway from Beijing to the grasslands and beyond. This was the first top equestrian event to be held at the venue which lies 60kms from the Chinese capital city and where the 31-foot high white marble Cloud Platform was built in 1342 during the Yuan Dynasty. Once an effective military stronghold, it is now a huge tourist attraction, and the elite of equestrian sport in China were joined at the new fixture by riders from across Europe and Hong Kong, but they all had to yield to the overwhelming authority of Dutchman Vincent Vermeulen.
“We could not imagine a better venue than this!”
Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing
Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing
Launched in 2013, the Longines China Tour has evolved drastically this year, and the first leg of the 2018 series which is recognised by the international governing body for equestrian sport, the FEI, attracted bigger numbers than ever to an extraordinary new event at Beijing’s Great Wall.

Co-organised by the Chinese Equestrian Association (CEA) and co-organised by China Equestrian International Development (CEID) which is a member of the Fosun Group, the Beijing stage was set by Jessica Zhang, General Manager of the CEID. She said: “Europe is famous for its tradition and strength in equestrian sports and plays an important role in the Olympics and world equestrian events. CEID conducts equestrian sports events in Europe, which will provide opportunities for Chinese riders to learn, to gain experiences and share their experience. We will also be more exposed to rider training and event operations in those more advanced equestrian countries. All these will be of great help in further promoting the equestrian sports to Chinese youth.” CEID stands for “Challenge, Elegance, Inspiring and Dynamic” and its mission is to continuously grow the sport in China and to encourage more spectators and participants to experience the spirit of equestrianism, particularly the younger generation.

The three days of top-class competition, which included Small, Medium and Big Tour classes, were crowned by victory for The Netherlands’ Vincent Vermeulen in the Longines Grand Prix. Along with showjumping, visitors enjoyed an exhibition village offering entertainment, a children’s play park and a big brand area featuring the Longines Boutique at its entrance.
A total of 37 horse-and-rider combinations lined out in the Longines Grand Prix on the final day including competitors from Argentina, France, Ireland, Israel, China, Italy, Hong Kong, The Netherlands and Taipei. They were faced with a strong course built by German course designer Olaf Petersen and a big Chinese contingent, all keen to make their mark on this 3-Star competition in which the fences stood 1.50m tall. Just eight managed to stay clear and qualify for the second-round jump-off against the clock, China’s Rui Zhang riding Royal Dublin and Yuxing Ma partnering Blay van de Boslandhoeve just missing the cut when collecting a single first-round time penalty each. And six galloped through the timers with nothing to add to their scoreline, but it was Dutchman Vincent Vermeulen who was quickest of all. The 41-year-old rider who lives and works in China steered the 11-year-old gelding Ceylon through the finish in 44.19 seconds to pin Kenneth Cheng from Hong Kong into runner-up spot with Chaccopia by a winning margin of almost two seconds. The first of the Chinese in the line-up was third-placed Jirigala Erdeng riding Brikibo vd Bosbeek while Ciren Bianba and High Sky du Sud finished fourth.

Many leading Chinese business people and dignitaries attended the Longines China Tour of Beijing Great Wall along with the Ambassadors of Argentina and the UAE. The Great Wall provided an awesome back-drop to a fantastic fixture and, as Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said, “we could not imagine a better venue than this!” (Daphne Deschamps)



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