Bruno Marinoni has many years of leadership and project experience under his belt. Prior to joining Snowsports St. Moritz / Swiss Ski School St. Moritz, the 53-year-old business economist was mainly active in marketing and human resources management, bringing his knowledge and experience to bear on sports and tourism. Previously Deputy Managing Director of Ski School St. Moritz, he was unanimously elected by the Board of Directors of Snowsports St. Moritz AG as its new CEO. He took office on 1 June 2016.
You are the new ceo of snowsports st. moritz, the largest and the oldest ski school in switzerland. how do you explain the importance and sustainability of your school?
Snowsports St. Moritz is an official Swiss Ski School and a company with a healthy mix of tradition and innovation. The school’s importance and continuity depend essentially on professionalism in customer service, modern teaching methods, a passion for activities at one with nature – so uniquely connected with winter sports – and our attachment to the glitzy resort of St. Moritz. The Swiss Ski School of St. Moritz has over the years become a key tourist site and an important service provider, offering a whole range of winter sports to tourists. The legendary spirit of the “Red Legends” now radiates far beyond the borders of Switzerland.
Could you describe to us the structure and the functioning of the swiss ski school st. moritz? how many people do you employ in total?
As a ski school, we offer a full range of snow sports activities and, thanks to a team of about 350 employees, we can cater at all times to the specific needs and capabilities of our guests. One of our specialities is the Blind School, which has operated since 1981. Back then, we were the first school in the world to offer specially trained instructors for blind-skiing lessons. Snowsports St. Moritz is headquartered in the centre of St. Moritz. You can find several other outlets located at key points in the ski resort (Corviglia and Salastrains) and at the cable car station in Celerina and at the Samedan ski lift. Our ski school also operates the ski school centre in Salastrains, with a large children’s area and beginner’s area and a restaurant with a sun terrace, as well as another children’s area and beginner’s area in Celerina, right beside the cable car. In addition, we collaborate closely with our partner hotels, Kulm, Badrutt’s Palace, Carlton and various other service providers in the town.
How many instructors work in your school and what countries do they come from?
We employ around 350 Snowsports instructors from about 14 nations. The majority of them come from Switzerland and Italy.
St. moritz is an iconic and extremely popular tourist destination and has been for many years. what countries do your visitors come from to discover the 350 km of tracks available in your ski area?
Guests from around the world travel to St. Moritz and enjoy the uniqueness of our region. Accordingly, our clientele is very international. However, most of our customers come from Switzerland and the EU countries. Other markets include the UK, the USA, Russia, Japan, China and India, which have become increasingly important in recent years.
Since 2015, longines has been a partner of the tourist office, the ski lifts and snowsports st. moritz. how important is this partnership?
Longines is a very important partner for us and being able to cooperate with this traditional brand fills us with pride. Topics such as sports, tradition and innovation connect us, as do ideas like reliability and precision. All this creates a wonderful common ground for cooperation. We appreciate the professionalism and openness of Longines and look forward to further successful cooperation.
As part of this collaboration, longines launched an exclusive watch specially created for st. moritz: the conquest st. moritz. Could you give us your feelings on this new model?
Our employees proudly wear the special model “Conquest St. Moritz” on their wrist, and I’m no exception. The watch is very sporty, rugged and designed with clean lines, thus fitting perfectly with the appearance and properties of Snowsports St. Moritz as well as suiting both male and female instructors. The yellow Engadin St. Moritz Sun and the cloudless blue sky, so emblematic of St. Moritz, are recreated on the dial, thus representing perfect skiing conditions. The “St. Moritz – Top of the World” logo is on the case-back of the watch, resulting in an unmistakable statement from Longines for St. Moritz and for winter sports.
What is the importance of the notion of time and accuracy when managing a ski school like yours?
Time management and accurate work processes are of course very important and crucial for our success. This is the case for the allotment of instructors, for example. We guarantee the processing of skills and specific customer requirements as regards to language, age, gender, experience, etc. and we coordinate the appointment calendar of the Snowsports instructors in the most efficient way possible. We also ensure consistent allocation without idle time in between. Punctuality in our daily routine is a fundamental element. Time plays an important role with our students as well, especially the punctuality of the fun-based children’s classes and of course the Longines “Speed-Run” and the timing of the ski race, the highlight of the week. The comparison of speed or racing times with each other, the tension before the race and the joy of a fast run are crucial for children.
What are your future goals and projects for snowsports st. moritz?
The history and tradition of Snowsports St. Moritz – the “Red Legends” – are unique. My motivation is to keep writing this history. A particular challenge will be to lead the ski school with a proven and partially new management team in the future and to ensure continued positive development. At a time when the changing economic environment of the tourism industry is creating major challenges, it is imperative to make positive and innovative investments for the future and to continually optimise customer service. We are working on this on a daily basis.