The first horse race ever held in St. Moritz was actually not staged on the lake and its horses had no riders. Instead, they were pulling skiers. The contestants of the 1906 inaugural skikjöring event left the center of St. Moritz, racing to a nearby village around 5 kilometers away and back. The fastest horse and skier took just over 20 minutes to complete the challenge, which took place at night. The following year, the Skikjörers opted for the lake as their new speed ring; trotting races with sleighs were also added to the program. Then came flat racing in 1911. The program extended, the word spread, horses started coming from further and further away, with their team targeting the three consecutive Sundays of racing held each February. Its competition and exclusive hospitality have made the event rebranded as the “White Turf”, a world acclaimed destination. One where all competitions are now timed by Longines. In November 2016, the Swiss watchmaker announced indeed a new partnership with the St. Moritz Racing Association, which saw Longines became the Main Partner, the Official Watch and Timekeeper of the St. Moritz Racing Association, as well as the Official Timekeeper and Watch of the White Turf St. Moritz. As part of this agreement, the brand was also appointed Title Partner of the featured horse races of the event: The Grand Prix Longines and the Longines Grosser Preis von St. Moritz. “Longines has a common history with St. Moritz, dating back to 1894, when the brand provided the sports resort with chronographs enabling to time to the 1/5th of a second.”, commented Juan Carlos Capelli, Vice President of Longines and Head of International Marketing when the newest terms of the agreement were announced. “Since then, we have been even more committed to timekeeping sports competitions in this exceptional venue, such as white turf races in the early sixties. As we attach importance to tradition, one of the key values of our brand, we are particularly delighted to reinforce our involvement in white turf events in St. Moritz, as we will serve as Timekeeper for all the racing days. It is a source of great pride to have won Longines as a new, third main sponsor for the White Turf St. Moritz. Backed by three strong main sponsors, the 110-year old history of success in international racing sports can continue at a top level, and the fame of St. Moritz and the entire region as the Mecca of equestrian sports will even be enhanced”, added Thomas Walther, President of the management board of the Racing Association St. Moritz. The White Turf definitely offers a spectacular show in a majestic and charming setting, nestled among the snow-capped peaks – no wonder this event has become one of the highlights of the cosmopolitan winter sporting calendar. Although it has become an annual fixture for many celebrities, racehorse owners, trainers and jockeys form around the world, it still retains its popularity among local people as a festive treat.