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Longines ambassadors of elegance

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Mikaela shiffrin an ambassador devoted to elegance
Longines Ambassador of Elegance Mikaela Shiffrin graced the 2017 edition of the Prix de Diane Longines with her presence. This competition is one of the most renowned and glamorous horse racing events in the world. The Swiss watchmaking company Longines has been honoured to support the event for several years as Title Partner and Official Timekeeper. In addition to this equestrian rendezvous, the talented American ski racer also attended the festivities surrounding the official presentation of the new blue model for women of The Longines Master Collection, one of the flagship collections of the winged hourglass brand.
Aksel lund svindal a distinguished guest at royal ascot
In 2017, the Swiss watchmaking company Longines was pleased to welcome the Norwegian alpine ski racing champion Aksel Lund Svindal to Royal Ascot, the leading global horse racing event where top-level sport is masterfully combined with tradition, elegance and refinement. Longines, which celebrated last year the ten-year anniversary of its partnership with Ascot, is the Official Timekeeper, Official Watch and Official Partner of Royal Ascot. For this international competition, the talented Scandinavian skier and Longines Ambassador since 2007 was pleased to discover the exciting world of horse racing and to celebrate traditional British elegance alongside the winged hourglass brand.
Conquest 1/100th Alpine Skiing
Quartz chronograph / movement L440
Functions :

– hours
– minutes
– small seconds at 6 o’clock
– date aperture at 4 o’clock
Chronograph :

Central second hand and 1/100th of second hand; 30-minute counter at 2 o’clock; 12-hour counter at 10 o’clock
Case :

Round, 41 mm, stainless steel; screw-in case back and crown with protective shoulder; sapphire crystal glass with anti-reflective coating
Dial :
Black with 1 applied Arabic numeral and 11 applied indices with Super-LumiNova®
Rhodium-plated hands; red 1/100th of seconds’ hand; stainless steel bracelet with triple safety folding clasp and push-piece opening mechanism ; water-resistant to 30 bar
A tribute from longines to its links with alpine skiing
­Longines, a timekeeper for sporting performances since 1878, is launching a new line of chronographs specially developed for sports that require an extremely high level of precision. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, besides many others, since it measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to the latest generation of quartz movement developed exclusively for ­Longines. Since its debut in the alpine ski trials of 1933 at Chamonix, ­Longines has been faced with a number of challenges and has always succeeded in overcoming them to be able to comply with the highest standards of timekeeping for skiers’ performances. Each new innovation has allowed alpine skiers to enjoy a level of precision never witnessed before. However, this level of precision was always quickly surpassed given the brand’s infinite quest for perfection. At the opening of the 2014 / 2015 alpine ski season in Sölden, ­Longines unveiled a watch that is also part of this fascinating technological evolution: the Conquest 1/100th Alpine Skiing, the black dial watch in the Conquest 1/100th series.
No feat without timekeeping
According to Walter von Känel, President of Longines: “­Longines is sharing in 80 years of emotion and adventure with these alpine skiing competitions. You only have to mention Kitzbühel and 1978, where the Austrian skier Josef Walcher and Sepp Ferstl from Germany tied exactly to one hundredth of a second upon crossing the famous Streif. It was a feat measured by ­Longines! We are very proud to have contributed towards developing the technology used in this discipline. It all started with the Chronoson ­Longines in 1948, before moving onto the first quartz chronograph in 1956 and now we are paying tribute to this rich heritage with our Conquest 1/100th Alpine Skiing chronograph!” This chronograph is specially designed for professionals and alpine ski enthusiasts who are looking for a watch capable of measuring intermediary performances from the starting gate right up until the finish line, gate by gate, to the hundredth of a second. For skiers plummeting down a wild course at speed, time is the real challenge, the variable that needs to be controlled if you want to go down in the legends of great champions and leave a mark on the history of this discipline.
A chronograph blending technology and design
The demands required for ­Longines to reach such an extreme level of precision have also led to the development of the new unique quartz movement, the L440. It includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41 mm, this bright steel model has a black dial that displays the hour, minutes, small seconds at 6 o’clock, the date and chronographic functions: a central seconds hand, a 30 minutes counter 2 o’clock and a 12 hours counter at 10 o’clock. The central seconds hand in red displays time to one hundredth of a second and is the watch’s crowning glory at the centre. The model is fitted with a steel bracelet and a folding clasp.
Official Timekeeper of the International Ski Federation (FIS), the Swiss watch brand is proud to present a Conquest collection chronograph able to display time to one hundredth of a second: the Conquest 1/100th Alpine Skiing. A real tribute to ­Longines' long tradition of producing trial timekeepers for alpine skiing, this steel chronograph meets the highest standards in precision for the sport and contains a unique movement that surpasses previous generations.
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