Longines rising ski stars
Inaugurated in the 2012/2013 season, the Longines Rising Ski Stars prize crowns the athletes who have distinguished themselves as the best female skier (under 21) and the best male skier (under 23) in the FIS Alpine World Cup circuit. Last winter, the title went to Italia’s Marta Bassino and Norway’s Henrik Kristoffersen, who both scored the most points throughout the whole season.
The Longines Rising Ski Stars prize honoured Marta Bassino and Henrik Kristoffersen, who stood out as the two best young athletes participating in the 2016/2017 FIS World Cup
Longines future ski champions
For the first time since its inception in 2013 at the initiative of the Swiss watch brand Longines, the Longines Future Ski Champions race took place during the FIS Alpine World Ski Championships, which were held in February 2017 in St. Moritz, Switzerland. This event provides a unique occasion to discover the future stars of international skiing and to see them go head-to-head in a giant slalom run in conditions identical to those faced by the professionals.
For the fourth edition of the Longines Future Ski Champions race, 13 was the key number, as on February 13, 13 young women from 13 countries had the unique opportunity to follow the example of their idols and to prove themselves against the most promising international skiers in the U16 category, on the official slope of the FIS Alpine World Ski Championships. Selected by their respective ski federations, the promising athletes had the honour to receive their bib on the eve of the race from the hands of Longines Ambassador of Elegance Mikaela Shiffrin. The American champion – a source of inspiration for these young athletes thanks to her triumphs and the values of respect and fair play she promotes – attended the ceremony as the patron of the 2017 edition of the event. She also spoke of the fabulous opportunity that this event represents: “It’s amazing. I remember going to these international races as a kid and it was a huge piece of what propelled me into the career that I have today. They motivated me to ski faster, knowing that they were girls around the world who were also shooting for the same goal. So it’s a very important part of the sport.”
This year, the Longines Future Ski Champions title was claimed by Finland’s Erika Pykäläinen (1:34.89), ahead of Switzerland’s Aline Höpli (1:35.89) and France’s Clarisse Brèche (1:37.00), after an exciting competition on the Salastrains slope. As a reward for her victory, the 2017 winner received a Longines watch, as well as the event’s trophy. In addition, she earned the Finnish Ski Association considerable funding to promote the discipline among young people.
Longines and st. moritz:
a tradition spanning over a century
This is the second time that St. Moritz hosted the Longines Future Ski Champions as last year the race took place during the FIS World Cup Finals. Longines is therefore perpetuating a tradition dating back over a century that links the brand to the Alpine village by virtue of its timekeeping of the sporting events held at the resort. After becoming Official Watch of St. Moritz in 2015, the brand marked this partnership by launching an exclusive watch designed specifically for the Engadine village: the Conquest St. Moritz. The hints of yellow and blue on the hands, dial and flange are reminiscent of the iconic St. Moritz logo, which is engraved on the back of the case.
On the strength of its privileged links with the sports in which it is involved, Longines is looking to the future by organising competitions that aim to promote sporting activities amongst young people and the values that sport embodies, such as fair play, respect, integrity and fun. In addition to its involvement with young skiers, the Swiss watch brand organises a tennis tournament for young hopeful during Roland Garros, the Longines Future Tennis Aces, and a race for young jockeys, the Prix Longines Future Racing Stars, which takes place alongside the Prix de Diane Longines in Chantilly.