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investing in the future

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Longines rising ski stars
Inaugurated in the 2012/2013 season, the Longines Rising Ski Stars prize crowns the athletes who have distinguished themselves as the best female skier (under 21) and the best male skier (under 23) in the FIS Alpine World Cup circuit. This past season the honors took on a familial look as Swiss siblings Mélanie and Loïc Meillard distinguished themselves as Longines Rising Ski Stars.
Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Casper Gebeke of Longines Sweden awarded prizes to Loïc and Swiss team representative Jérôme Krieg, representing Mélanie.
honoring stars of the future
Sport is about evolution – the heroes of today are role models for the stars of tomorrow.

The commitment of Longines in sport has always been one of investing in the future. Since its inception in the 2012/2013 season, the Longines Rising Ski Stars awards have recognized the best young ski racers on the FIS Alpine Ski World Cup.

This past season the honors took on a familial look as Swiss siblings Mélanie and Loïc Meillard distinguished themselves as Longines Rising Ski Stars.
breakthrough seasons
It was a breakthrough season for both. Mélanie, now 20, earned her first World Cup podium finishing third in the Oslo, Norway city event. Even more notably, she began to build consistency with 10 top-10 World Cup finishes. Older brother Loïc, who will be 22 going into the season, very nearly claimed his first World Cup podium finishing fourth in the season finale World Cup Finals in Åre, Sweden, where he also won double gold at the Junior World Championships (giant slalom and combined).

Father Jacques was a noted speed skier, who went 214 km/h in 1994 at Les Arcs, France. He had the children skiing at an early age. Growing up in Neuchâtel, the family often drove to the Canton of Valais to ski. Finally, in 2009, the family moved to be closer to Ski-Club Hérémencia. Both have been on a strong development track, but it was unusual that a brother and sister would both achieve the honor.

“Mélanie and I are sharing our passion for skiing together and being able to both win the prize at the same time is something very special,” said Loïc. “Sadly she was injured, so we couldn’t be on the podium with each other. So, I hope that we will have another opportunity in the future to stand there together.”

“Sharing our love of skiing together, we’ve been able to support each other in every moment,” said Mélanie. “Having received the Longines Rising Ski Star Award at the same time motivates me even more to be once on the podium with Loïc.”
visit to Longines
This spring, Mélanie and Loïc traveled to Saint-Imier, Switzerland home of Longines, not far from their childhood home in Neuchâtel. “After winning the Longines Rising Ski Stars prize, we wanted to know more about the company which is so deeply established in our region,” said Mélanie, who proudly wore a Conquest St. Moritz timepiece from Longines. “We are very impressed by the rich history of the brand,” said older brother Loïc. “Like Longines, we are proud to represent this region on an international level.”
rich award heritage
The award has a strong history with past winners including Norwegian star Henrik Kristoffersen, Alexis Pinturault of France, Marta Bassino of Italy and World Cup champion Mikaela Shiffrin.

“When I first won the Longines Rising Ski Star award in 2013, my career was just beginning,” said Shiffrin. “Mélanie and Loïc are great young stars in our sport. They will find this award from Longines to be a valuable steppingstone in their career.”

The Longines Rising Ski Star award is presented to the top woman (under 21) and top man (under 23) on the FIS Alpine Ski World Cup. 2018 recipients were honored at the World Cup Finals in Sweden with a Longines timepiece, as well as a trophy and a cheque, from Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, and Casper Gebeke of Longines Sweden.
list of Longines rising ski star award winners
SeasonFemale WinnerAge
2017-18Mélanie Meillard (Switzerland)19
2016-17Marta Bassino (Italy)21
2015-16Mikaela Shiffrin (USA)21
2014-15Mikaela Shiffrin (USA)20
2013-14Mikaela Shiffrin (USA)19
2012-13Mikaela Shiffrin (USA)18

SeasonMale WinnerAge
2017-18Loïc Meillard (Switzerland)21
2016-17Henrik Kristoffersen (Norway)22
2015-16Henrik Kristoffersen (Norway)21
2014-15Henrik Kristoffersen (Norway)20
2013-14Alexis Pinturault (France)22
2012-13Alexis Pinturault (France)21
Members of the Longines Family, Loïc and Mélanie Meillard proudly strike a pose during their visit to the brand's headquarters.
Longines future ski champions
“When I see these young athletes, I think of myself when I was that age,” said Mikaela Shiffrin. “I see the enthusiasm they have for the sport and the hard work they have put in to achieve this level in the Longines Future Ski Champions race.”
future ski champions find pathway with Longines
Fans around the globe cheer on the stars of sport. Those stars captivate fans and inspire youth. As Official Partner and Timekeeper for the International Ski Federation, Longines has a high-level commitment to the sport of alpine ski racing. But the Swiss watch brand is also very cognizant of the future.

The Longines Future Ski Champions race has provided a unique platform for the best international skiers under 16 years old to come together in a great championship race. It’s an inspiring opportunity for these young ski racers, challenging their peers this past March during the FIS Alpine Ski World Cup Finals in Åre, Sweden where their heroes like Longines Ambassadors of Elegance Aksel Lund Svindal and Mikaela Shiffrin were battling for victory and crystal globes.



In a battle between the world’s best young ski racers, Italy’s Thomas Lorenzo Bini, 15, was the men’s winner, with French skier Benjamin Hoareau second and Sweden’s Anton Rösnäs third. The winner was presented with a special trophy from Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Sarah Lewis, FIS General Secretary and Aksel Lund Svindal.

In a direction to further promote youth sport, Longines also presented a cheque to the champion’s national federation, the “Federazione Italiana Sport Invernali.”
stars serve as role models for youth
At a ceremony the night prior to the competition, Mikaela Shiffrin accompanied the athletes and helped build their enthusiasm for the competition the next day.

“When I see these young athletes I think of myself when I was that age,” said Shiffrin. “I see the enthusiasm they have for the sport and the hard work they have put in to achieve this level in the Longines Future Ski Champions race. It is inspiring for me to witness skiing at this level, and it gives me hope that the next generation will continue to carry the torch for a sport that we love so much."

Longines has organized similar events across many sports to encourage youth and to help discover new talent. Other events organised by Longines include a race for young jockeys, the Prix Longines Future Racing Stars, which takes place at the Prix de Diane Longines in Chantilly.
pathway to 2019
The sixth edition of the Longines Future Ski Champions will take place on the sidelines of the FIS Men’s Ski World Cup on the legendary and formidable ski slopes of Kitzbühel, Austria. Longines is delighted to see so many young talented athletes at work. We will see you there January 2019.
Longines Future Ski Champions race in Åre, Sweden in 2018.
Podium of the 2018 Longines Future Ski Champions: Benjamin Hoareau (France), second place, Lorenzo Thomas Bini (Italy), first place and Anton Rösnäs (Sweden), third place, accompanied by Sarah Lewis, FIS General Secretary, Aksel Lund Svindal, Longines Ambassador of Elegance, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing.
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