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Longines Ambassador of Elegance Mikaela Shiffrin wins her first FIS World Alpine World Cup overall title
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Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on her first Overall Crystal Globe and for the exceptional performance she delivered throughout the entire 2016/2017 FIS Alpine World Cup season. Mikaela won the overall title with 1643 points, ahead of Slovenia’s Ilka Stuhec (1325 points) and Italia’s Sofia Goggia (1197 points). She also claimed her fourth small globe in slalom, her specialist discipline. The American skier was rewarded with a Longines timepiece from the hands of Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. In the male category, Austria’s Marcel Hirscher claimed his 6th overall title in front of Norway’s Kjetil Jansrud and Henrik Kristoffersen, who won yesterday his 3rd Longines Rising Ski Stars prize.

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Longines marks the FIS Alpine World Cup 50th anniversary with a limited edition of The Longines Saint-Imier Collection
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Longines is the Official Partner and Timekeeper of the International Ski Federation (FIS) and both partners have forged deep bonds with each other. It was thus natural for the Swiss watch brand to dedicate a model to the FIS Alpine World Cup’s 50th anniversary. Two models – a feminine and a masculine version – are presented in a limited edition. Their transparent case back through which the scintillating movement can be observed bears a commemorative print, which confirms each watch’s exclusive identity.

On the occasion of the FIS Alpine World Cup Finals in Aspen, these watches were presented to FIS representatives, including Sarah Lewis, FIS Secretary General. Involved in alpine skiing as early as 1924, the brand actually witnessed the birth of the FIS Alpine World Cup, as it was the timekeeper of the World Championships in Portillo in 1966, during which was announced its introduction.

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FIS Alpine World Cup Ladies and Men - Longines Rising Ski Star - Aspen
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For the past five years, the Swiss watch brand Longines have been celebrating the end of each ski season by rewarding the best young female and male skiers with the Longines Rising Ski Stars prize during the FIS Alpine World Cup Finals. This year, in Aspen, Colorado, Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, and Aksel Lund Svindal, Longines Ambassador of Elegance presented the award to Italia’s Marta Bassino and Norway’s Henrik Kristoffersen, who had already won it for the 2014/2015 and 2015/2016 season.

The season of Marta Bassino was marked by ten top 10 results in the FIS Alpine World Cup, including two podiums in giant slalom, in Kronplatz and Sölden. With five slalom wins during the season, Norway’s Henrik Kristoffersen confirmed his talent for this discipline, and his results secured him the second place in the slalom ranking, as well as the third place in overall.

Marta Bassino received a Conquest St. Moritz timepiece, which was launched by Longines in honour of its ongoing commitment to major sporting events in the famous Graubünden station, were was held last month the FIS Alpine World Ski Championships. The hints of yellow and blue on the hands, dial and flange are reminiscent of the iconic St. Moritz logo, which is engraved on the back of the case. Henrik Kristoffersen was rewarded with a Conquest 1/100th Alpine Skiing, specially designed for professionals and alpine ski enthusiasts who are looking for a watch capable of measuring intermediate times from the starting gate to the finish line, gate by gate, to the hundredth of a second.  

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Two FIS World Cup wins and a fourth career slalom crystal globe for Mikaela Shiffrin in Squaw Valley
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Longines Ambassador of Elegance dominated the weekend at Squaw Valley, California, with two outstanding victories in giant slalom and slalom. This slalom win – her 6th in the 2016/207 FIS Alpine World Cup season – secured her the discipline’s crystal globe, which she already claimed in 2013, 2014 and 2015.
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FIS Alpine Ski World Cup Ladies - Crans-Montana
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Today in Crans-Montana, Switzerland, American skier Mikaela Shiffrin delivered an outstanding performance and won the last alpine combined race of the season, in front of Federica Brignone (ITA) and Ilka Stuhec (SLO).

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Longines Ambassador of Elegance Mikaela Shiffrin wins third slalom World Championships title
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American skier and Longines Ambassador of Elegance Mikaela Shiffrin delivered an outstanding performance today in St. Moritz to win her third slalom World Championships title in a row. She dominated both runs, finishing 1:64 seconds ahead of the runner-up, Switzerland’s Wendy Holdener, and Sweden’s Frida Hansdotter (+1:75).
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Longines welcomes its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz
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Longines was delighted to welcome its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz, on the occasion of the 2017 FIS Alpine World Ski Championships, for a Meet & Greet event with the brand’s guests. Yesterday, the American skier won the silver medal in giant slalom and will take part tomorrow in her specialty discipline, the slalom race, of which she is the 2013 and 2015 World Champion.
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alpine skiing background
a winter magazine
by Longines

The long story of Longines and Alpine skiing goes back to 1924. Discover the close links the brand has forged with the white circus over the years, as you leaf through the pages of the White Season Magazine, available today in a digital version.

Discover the White Season
Discover the ambassador
Mikaela Shiffrin
Discover the ambassador
Aksel Lund Svindal
2016 Longines Future Ski Champions; Mikaela Shiffrin; St. Moritz
Highlights of the 2016 Longines Future Ski Champions
Enjoy the highlights of the third edition of the Longines Future Ski Champions, which was held for the very first time in the Swiss alpine resort of St. Moritz, in the context of the of the FIS Alpine World Cup Finals. This year 14 young male skiers, aged under 16 and representing 14 different countries, took part in this unique competition, of which American skier and Longines Ambassador of Elegance Mikaela Shiffrin was the patron. 
Longines Future Ski Champions 2016
Longines’ long-lasting involvement in sports’ timekeeping started in 1878 with the first chronograph manufactured by Longines. Building on its in-house expertise, Longines gradually built a special relationship with the world of sport. It can count now many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations.
FIS Alpine World Cup Men & Women; Sölden; Alpine Skiing; 2017
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FIS Alpine World Cup Men & Women - Sölden
2017-10-28 - 2017-10-28
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