Get ready for new Longines’ adventures in 2019.
In 2018, the winged hourglass brand exceeded 50 million watches produced – a true testament to its longevity and legitimacy.
Discover The Longines Master Collection in the streets of New York. #EleganceisanAttitude
The Conquest V.H.P. represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. In the true essence of Conquest – the ultimate sports line – the brand now proposes chronographs that bring together all of the qualities of the Conquest V.H.P. movement.
Discover Longines' latest TV spot featuring Eddie Peng and the new Record collection.
Experience the Festive Season shopping of Andrea Denver, Marcus Chang, Ali Gordon and Matt Harnacke in Paris!
Longines presents its new Record collection. These automatic models combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. A first for Longines, it is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.
On Saturday 10 June 2017, in its boutique located at Faubourg Saint-Honoré in Paris, Longines, together with its Ambassador of Elegance Kate Winslet, presented anexclusive and very limited new timepiece: The Flagship Heritage by Kate Winslet. This timepiece is the result of a common project for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress, which is dedicated to changing the way people on the autism spectrum are perceived. The models numbered 2/5, 3/5 and 4/5 are auctioned on: www.longines.com/auction
The evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005. Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand.
In 1832, Longines was born in Saint-Imier, Switzerland. Today, our ambassadors have given us a special message…
As the Title Partner, the Official Timekeeper and the Official Watch of the 168th edition of the Prix de Diane Longines, the Swiss watchmaker was delighted to be part of this elegant equestrian weekend. The program started on Saturday June 17 with the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines, which respectively awarded the best young jockey and amateur lady rider. The following day, the animated and entertaining Village de Diane welcomed the tens of thousands visitors for Sunday’s culminating race: the Prix de Diane Longines. The winning horse’s owner, trainer and jockey were granted an elegant Longines watch from the hands of the Longines Ambassador of Elegance Mikaela Shiffrin, American alpine skier who won her first Overall Crystal Globe of the 2016/2017 FIS Alpine Cup Season and her fourth small globe in slalom. Mikaela Shiffrin also awarded the “Mademoiselle Diane par Longines” prize to the most elegant racegoer of the day.
Since 2006, Longines is the Official Partner and Timekeeper of the Ascot racecourse, where take place Royal Ascot, the “Royal Meeting” from 20 to 24 June. As Britain’s most valuable race meeting, attracting many of the world’s finest racehorses to compete for more than £6.58 million in prize money, Royal Ascot includes eighteen Group races, eight of them in Group One, have made legends of the finest thoroughbreds.
Since 2006, Longines is the Official Partner and Timekeeper of the Ascot racecourse, where take place Royal Ascot, the “Royal Meeting” from 20 to 24 June. This edition hosted special guest for Longines with Aksel Lund Svindal, Longines Ambassador of Elegance, Leonie Hanne, worldwide digital influencer and Mariano di Vaio.
As the Official Partner of the Australian Turf Club, Longines was proud to time the Longines Queen Elizabeth Stakes race day, the thrilling climax of the Sydney Carnival. The featured race was clinched by Australian champion Winx, who was claiming her 17th consecutive win at Randwick. The brand added to the glamour of the event by hosting its Longines Prize for Elegance, which celebrates the lady who will have distinguished herself by the elegance of her outfit. This world-class racing event was also the occasion for the brand to officially launch a new model from The Longines Master Collection, featuring a sunray blue dial.
This year, Longines is launching two editions: one in gray and the other in blue. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection. The sunray blue or sunray gray dial shows the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. The gray models, as well as the men’s blue model, are available with an alligator watch strap of the same colour as the dial for total harmony.h of the New Longines Master Collection Blue Edition
This film highlights the culture of a long-lasting watchmaking industry. It features an avant-garde company, whose most innovative technologies, the research for elegance and performance, the watchmaking tradition are still untouched. Based in St-Imier since its creation, Longines has evolved to a state of the art production plant. A logistic system capable to supply the whole world. The movie retraces the different collections in relation with the 185 years of the brand which will be celebrated in 2017.
This year, Longines is celebrating the 90th anniversary of the first ever non-stop solo transatlantic flight, which was flown by Charles Lindbergh and timed by the Swiss watchmaker. For the occasion, the brand is presenting 90 timepieces in a numbered and limited edition of its hour angle watch, which was designed in partnership with the famed aviator following his historic flight. This exceptional titanium and steel timepiece is intended for those who are passionate about history, adventure and watchmaking.
Enjoy this video preview of the 2017 Longines Future Ski Champions race, taking place during the FIS Alpine World Ski St. Moritz 2017! Supported by our Ambassador Mikaela Shiffrin, this competition will showcase the best U16 female skiers from 13 different countries, who will take part in a giant slalom starting at 3pm, on February 13, 2017.
Join Bonnie-Jill Laflin at Santa Anita Park for the Longines Prize of Elegance contest for men and women and discover which fans took their fashion to the next level for the 2016 Breeders' Cup World Championships.
On the eve of the Prix de Diane Longines, the world’s best race for fillies, of which the Swiss watch brand is the Official Partner, Timekeeper and Watch for the sixth time, the brand launched its new horseracing TV spots.Showcasing its long lasting passion for equestrian sports, Longines produced this videos staring the famous French professional jockey Maxime Guyon.
On the eve of the Prix de Diane Longines, the world’s best race for fillies, of which the Swiss watch brand is the Official Partner, Timekeeper and Watch for the sixth time, the brand launched its new horseracing TV spots.Showcasing its long lasting passion for equestrian sports, Longines produced this videos featuring the Longines DolceVita
The Prix de Diane Longines 2016, the world's top race for fillies, offered an amazing spectacular sporting rendezvous in the unique atmosphere of the Chantilly racecourse. As Title Partner, Official Timekeeper and Official Watch, Longines was proud to be associated with this event, enhanced by the presence of Longines Ambassador of Elegance Eddie Peng Bachchan who awarded Alexia Masseron with the “Mademoiselle Diane par Longines” prize for her outstanding style.
Her Royal Highness The Princess Royal has been awarded the Longines Ladies Award, celebrating her lifelong achievements at the very highest level of equine sport. The Princess Royal was presented with the prestigious Longines Ladies Award at a special ceremony at The Natural History Museum, London, on Monday 13th June 2016. Taking place for the fourth consecutive year, the Longines Ladies Awards celebrate women who have consistently performed at the highest level and made a significant contribution to the equestrian industry through their work. Her Royal Highness was joined by global equestrian industry leaders as they gathered in London on the eve of Royal Ascot to recognise and celebrate the accomplishments of great horsewomen. At the event, tributes from across the sporting world were paid to The Princess Royal for her lifelong dedication to equestrianism.
The Swiss watch brand Longines officially inaugurated its first monobrand boutique in the United Kingdom, in the heart of London’s most famous shopping district at 411 Oxford Street, and presented on this occasion its newest Longines Symphonette collection in the presence of Longines Ambassador of Elegance Kate Winslet. The Swiss company also celebrated its new collaboration with the Golden Hat Foundation, which is dedicated to changing the way autistic individuals are perceived.
Enjoy the highlights of the third edition of the Longines Future Ski Champions, which was held for the very first time in the Swiss alpine resort of St. Moritz, in the context of the of the FIS Alpine World Cup Finals. This year 14 young male skiers, aged under 16 and representing 14 different countries, took part in this unique competition, of which American skier and Longines Ambassador of Elegance Mikaela Shiffrin was the patron.
Swiss watchmaker Longines was delighted to welcome Kate Winslet, its Ambassador of Elegance, to its head office in Saint-Imier for the first time. The magnificent Oscar-winning actress, who joined the Longines family in 2010, visited the Longines Museum and selected a watch that will be re-issued for the benefit of the Golden Hat Foundation, a non-profit organization that Kate co-founded in 2010, which is dedicated to changing public perception of people on the autism spectrum.
Longines and the International Federation of Horseracing Authorities (IFHA) have presented the 2015 Longines World’s Best Racehorse award on 19 January 2016 in London, at the iconic hotel Claridge’s. Thanks to his fabulous “Grand Slam” success, American Pharoah, rated 134, was crowned the 2015 Longines World’s Best Racehorse following his victories in the American Triple Crown and Breeders’ Cup Classic. The British racehorse Golden Horn was rated second at 130, while the French mare Treve and American runner Shared Belief shared third place, equally rated at 126. During the same ceremony, a new award for 2015, the Longines World’s Best Horse Race, was presented. The Qatar Prix de l’Arc de Triomphe was declared winner of this important prize, with a rating of 125.75. All the winners were presented with elegant Longines watches from the Conquest Classic collection.
Italy’s Emanuele Gaudiano riding Admara triumphed at Olympia’s Longines FEI World Cup™Jumping, The London International Horse Show. The winner, who was awarded an elegant Longines watch, imposed himself on Great Britain’s riders Ben Maher on Diva II and Michael Whitaker on Viking, who finished second and third respectively. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World Cup™Jumping Western European League.
More than 96 riders and 165 horses were set to compete from 11 to 13 December 2015 at Casas Novas’ prestigious winter competition. Top Riders from both the national and international scene vied for first place at the CSI five-star rated competitions, of which four of them count towards rider’s points on the Longines FEI rankings, with the culminating competition of Longines Grand Prix on Saturday.
Arches on racetracks evoking horseshoes, stirrups acting as supports to follow their horse around the high jump course, fine leather of saddles: all these strong images are found in the bold lines of these watches dedicated to female equestrian sports lovers. On their wrist, the hands waltz to the rhythm of time and merge with the pace of the horses. With the Longines Equestrian Collection, Longines offers a genuine allegory of the equestrian world in tribute to the deep bonds the brand has forged with it.
The eminently feminine case sports an ellipse and sets the tone: this new range will thrill lovers of modern, bold watches. The brilliance of steel, gold and diamonds enhances the refinement of the dials, while the finely crafted bracelets add the finishing touch to the whole piece. An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out.
A day in the life of Longines Ambassador of Elegance Stefanie Graf. One of the most talented icons in women’s tennis, Stefanie Graf shares with Longines the love of excellence, performance and elegance, and devotes herself to her foundation "Children for Tomorrow". In this film, we meet Stefanie during the French Open 2015 in Paris and talk about her relationship with the Swiss watch brand.
A day in the life of Longines Ambassador of Elegance Aishwarya Rai Bachchan. The Indian Beauty has superbly embodied the Longines slogan "Elegance is an attitude" for more than fifteen years and is considered by many as one of the most beautiful women in the world. In this film, Aishwarya joins the Swiss watch brand to launch the new Longines DolceVita during the Prix de Diane Longines 2015 in Chantilly, France.
The Conquest Jumping is intended for all those directly involved in Jumping, as well as enthusiasts of the discipline. Trainers, judges and fans will now be able to precisely measure each rider's performance using an elegant analogue wristwatch, while taking into account in real time the many FEI regulations that apply to Jumping competitions.
From the 17-20th September 2015, Vienna, the 'City of Music', hosted once again the Longines Global Champions Tour for the 4th year in a row. Surrounded by the city’s world famous palaces, museums and monuments, the 14th Longines Global Champions Tour Grand Prix of the season played out under floodlights next to the towering facade of the Rathaus City Hall, and was claimed by Portuguese rider Luciana Diniz. Luciana’s victory on her grey stallion Winningmood has closed the gap on ranking leader and World No1 Scott Brash (GBR).
Rolf-Göran Bengtsson on Casall ASK won the Longines Global Champions Tour Grand Prix of Rome. The Longines Global Champions Tour is a prestigious 15-stage show jumping series, of which Longines is the Title Partner as well as the Official Timekeeper and Watch.
Marco Kutscher riding van Gogh won the Longines Global Champions Tour Grand Prix of Valkenswaard. The Longines Global Champions Tour is a prestigious 15-stage show jumping series of which Longines is the Title Partner as well as the Official Timekeeper and Watch.
Naturally elegant, the talented Lithuanian actress Ingeborga Dapkunaite has been devoting her charm and grace to Longines since 2005. Ingeborga has worked with some of the greatest names in cinema and theatre, namely Brian de Palma, John Malkovich, Tom Cruise (in "Mission Impossible") and Brad Pitt (in "Seven Years in Tibet"), to mention only a few.
Reflecting at the same time the brand’s presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition, Longines has launched a new chronograph adding to the Conquest Classic collection: the Conquest Classic Moonphase. The sophistication of this model, including a moon-phase display, makes it an eminently refined timepiece and echoes the excellence and elegance of the stars of the equestrian universe
Discover Longines’ new TV spot featuring the talented alpine skier Mikaela Shiffrin. Shot in Sölden, it highlights the slalom specialist in action, as well as the Official Watch of the ski season – the Conquest 1/100th Alpine Skiing – a one hundredth of a second chronograph specially created for professional Alpine skiers as well as fans of this discipline.
Longines and the International Federation of Horseracing Authorities (IFHA) rewarded the performance of the greatest racehorses of 2014 on 20 January 2015 in London, at the iconic hotel Claridge’s. Rated 130, the Japanese racehorse Just A Way secured first position and was crowned as the 2014 Longines World’s Best Racehorse. Race footage courtesy and © Dubai Racing Club, Hong Kong Jockey Club, Japan Racing Association.
Longines was proud to present the Longines Future Ski Champions competition for the second year running. This event took place on Saturday, 20 December 2014, in Val d'Isère, and gave thirteen female skiers under the age of 16 a chance to compete against each other under identical conditions to those of the professional. Carlotta Saracco, representing Italy, won the 2014 Longines Future Ski Champions title and was rewarded with a Longines timepiece during a prize-giving ceremony that took place in the center of Val d’Isère.
Over the weekend, the world’s best riders and horses offered the spectators a unique show with outstanding performances in Las Vegas famous Thomas & Mack Center. Steve Guerdat (SUI) steered Albfuehren’s Paille to victory in the final of the Longines FEI World Cup™ Jumping on Sunday 19 April. Pénélope Leprevost (FRA) earned the second place with Vagabond de la Pomme while Bertram Allen (IRL) riding Molly Malone V slotted into third place. The finalists were awarded an elegant Longines watch. The culminating day of the competition was enhanced by the presence of the icon of women’s tennis, Stefanie Graf, Longines Ambassador of Elegance.
The "Conquest 1/100th Horse Racing" is aimed at everyone involved in the world of horse racing – from Jockeys to trainers to passionate fans. It measures multiple intermediary times and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand.
On the eve of the Prix de Diane Longines 2014, the second edition of the Longines Ladies Awards took place in the Grand Stables of the Chantilly Chateau. This ceremony, meant to pay tribute to careers dedicated to the equine cause, illustrates the passion for horses shared by both Longines and the prize-winners. These awards honor the positive influence and exceptional commitment of eminent women in the world of equestrian sports.
Behind the scenes at the photoshooting with Asian superstar and new Longines Ambassador of Elegance Eddie Peng. The shooting took place at the Domaine de Chantilly, the Musée du Cheval and at the Auberge du Jeu de Paume.
Located in Saint-Imier since 1832, Longines has established close links with the village that has seen the foundation and development of the firm. As the only watchmaking company that was set up and still remains in Saint-Imier, Longines has stayed true to its historical values: tradition, elegance and sport. This long relationship has been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection. The shape of the case -- inspired by a model dating from 1945 -- is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.
Longines unveils the first part of the "Elegance is an attitude" advertising campaign featuring Simon Baker. The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race.
Discover Simon Baker in Longines' new exclusive advertising campaign.
Against a hushed and understated background, Simon Baker -- Longines' ambassador of elegance -- presents an iconic watch: The Longines Master Collection Moon Phases.
Part 1 of 3 movies presenting Longines' involvement in equestrianism.
Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.
To mark the year of the horse, the Swiss watch brand is presenting its Longines Equestrian Lépine, a pocket watch in rose gold. Echoing the brand's passion for equestrian sport, the back cover of this exceptional creation is decorated with a horse flying over a jump. The model that served as an inspiration for this new product is a metal Lépine pocket watch dating from 1927 which is now on display at the Longines Museum in Saint-Imier.
Based in the Swiss town of Saint-Imier since 1832, Longines is celebrating its 180th anniversary in 2012. The famous Swiss watchmaker can boast a technical expertise born of tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines -- famous for the elegance of its timepieces -- is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. This film offers a virtual journey the Longines universe and guides you throughout the history of the brand. It introduces some of the milestones that have shaped the image of the brand.
In 2012, Longines celebrates its 180th anniversary. To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address at Longines Headquarters in Saint-Imier, Switzerland. Recalling Longines' rich history and its continued development across the ages, the various speakers -- including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines -- all emphasised the importance of the close ties that link the company to the town of Saint-Imier.
The Longines Avigation Watch Type A-7 was inspired by models developed during the 1930s that had to meet extremely stringent criteria from the point of view of appearance, quality and precision in order to be selected by aviators and bear the name "Type A-7" given by the U.S. Army. Their large diameter and fluted crown enabled them to be easily read and quickly manipulated, even if the pilot was wearing thick gloves. The angled black dial with its large white numerals also ensured easy reading in poor light or turbulence. The angle of the dial was specially designed for the chronograph to be worn on the inside of the wrist. This meant that the dial was aligned with the aircraft's instruments and the pilot could read the timepiece without moving his or her arm or letting go of the controls.
Elegance and performance, two key values for Longines, are brought together in the new Longines advertisement with the Norwegian skier and Longines Ambassador of Elegance, Aksel Lund Svindal. The slogan "Timing skiing history" is perfectly represented by several shots tracing his career and Longines' timing expertise.
Part 3 of 3 movies presenting Longines' involvement in equestrianism.
Combining the sparkle of a hundred diamonds with the typical elegance of Longines, La Grande Classique de Longines 100 Diamonds will brighten up your year's end celebrations. Echoing Longines' color, the deep blue shades of the dial match perfectly the vivid brilliance of the diamonds. Its ultra-slim profile, emblematic of the collection, and the suppleness of the bracelet will seduce all women who appreciate refined timepieces with a timeless design. Fill your Christmastime with sparkle and elegance!
Tracing the evolution of a racehorse from the start of its training to its victory in one of the most prestigious races in the world, this new video perfectly captures the passion of Longines for equestrian sports. The film presents the collection Conquest Classic, which reflects Longines' key values of elegance, performance and tradition.
As part of the Longines Heritage Collection, The Longines Column-Wheel Single Push-Piece Chronograph models take their inspiration from the rich history of the brand with the winged hourglass logo. Fitted with an exclusive Longines movement, they recall the very first chronograph wristwatches created by the brand. These models are found in three different versions, in steel or in rose gold. Their white dials are adorned with black numerals and a red twelve that matches harmoniously with the blued hands. The fluted crown, in which the push-piece is inserted, completes the traditional aesthetic design of these timepieces.
La Grande Classique de Longines embodies the oldest aesthetic tradition of the brand known the world over for its winged hourglass logo. The ultra-slim profile of the specially designed case lends this collection a timeless beauty. Maintaining all the characteristics of the original creations, the models in this line can be seen to grace the wrists of those who appreciate reliability.
Having launched a watch fitted with an exclusive, self-winding chronograph movement featuring a column wheel which controls the chronograph functions in 2009, Longines has now devised new uses for this exceptional, user-friendly calibre. Representing an updated version of the timing equipment that Longines has developed over the years, and guaranteeing complete ease of use, these models have been named the Longines Column-Wheel Chronograph.
Enjoy a glimpse at the Longines Boutique throughout the world.
These boutiques are a contemporary interpretation of the brand's traditional values and 180 years of craftsmanship. They illustrate Longines' ability to match elegance and precision, as revealed by the aesthetic purity of its designs.