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To celebrate the new additions to the Longines Heritage Collection, a complimentary travel pouch will be given with all Heritage Collection orders.

News

  • January 23, 2020

    Alpine Skiing

    Longines Hahnenhkam Future Champions

    The Swiss watch brand Longines was proud to time the 2020 edition of the Longines Future Hahnenkamm Champions race, held in the context of the legendary FIS Alpine World Cup leg in Kitzbühel.  This year, Team Tirol claimed the coveted title, while Team Austria 2 and Team Austria 1 finished second and third respectively. As a recognition for the great performance, each member of the winning team received a Longines timepiece. In total, eight mixed teams of athletes aged under 16 years old took part in this event, comprising a giant slalom and a slalom race.

  • January 19, 2020

    Alpine Skiing

    FIS Alpine Ski World Cup Men - Wengen

    As the Official Partner and Timekeeper of the FIS, Longines was proud to present the Top-3 skiers of the three races taking place this weekend in Wengen, with elegant Longines timepieces. On Friday, Austria’s Matthias Mayer won the Alpine Combined race, while Switzerland’s Beat Feuz claimed his third World Cup victory in Downhill (2012, 2018 and 2020) in front of an ecstatic home crowd on Sunday. Rounding off the weekend, Clément Noël from France won the Slalom event, marking his second victory in the discipline this season.

  • January 17, 2020

    Jumping

    Swiss Watch Brand Longines to partner with CHI AL SHAQAB

    Longines is proud to become the Presenting Partner, Official Timekeeper and Official Watch of CHI AL SHAQAB, as well as the Main Partner and Official Watch of the Longines Hathab – Qatar Equestrian Tour.   Created in 2013, CHI AL SHAQAB - the only equestrian event of its kind in the Middle East - welcomes top-ranking local and international riders annually to compete in the disciplines of showjumping, dressage, and para dressage.   Al Shaqab’s Executive Director and CHI AL SHAQAB President, Khalifa Al Attiya, said: “Al Shaqab is delighted to enter into a long-term partnership with Longines, a well-established global brand, especially known for the role it plays in the field of equestrian sports. Our association has been a close one for quite a while, with Al Shaqab hosting the Longines Global Champions Tour annually since 2013. This association will be raised to even greater heights with Longines having the naming rights to Al Shaqab’s main arena and title rights to our signature event, CHI AL SHAQAB.  This will surely enhance the stature of CHI AL SHAQAB in the world of equestrian sports.”   Longines Vice President Marketing, Matthieu Baumgartner, declared: “We are particularly proud to further cement our relationship and to be more closely associated with Al Shaqab, member of Qatar Foundation.  We are looking forward to entering this new partnership, by becoming the Presenting Partner, Official Timekeeper and Official Watch of CHI AL SHAQAB, as well as the Main Partner and Official Watch of the Longines Hathab – Qatar Equestrian Tour. This collaboration reinforces Longines’ long-lasting passion for the equestrian world, which dates back one century and half.”   CHI AL SHAQAB presented by Longines will be held in Doha on February 27-29, 2020.%break%About Al Shaqab Since its establishment in 1992, Al Shaqab’s vision was to build on Qatar’s Arabian horse heritage and be a leading global center for equine professionals, while providing an engaging experience for the community. Global leadership has not only meant preserving, improving, and promoting the Arabian horse breed, but also encouraging the community in this unique, traditional cultural sport.  Today, Al Shaqab’s impressive facilities, which are distinctively designed in the shape of a horseshoe, cover 980,000 square meters. With a state-of-the-art Main Arena comprising both an indoor and outdoor venue capable of holding over 5000 spectators, Al Shaqab is part of Qatar’s growing reputation on the world stage that showcases its ability to host major international sports event at the highest level. For further details please visit www.alshaqab.com

  • January 17, 2020

    Jumping

    Longines CSI 5* Basel

    Longines is Official Partner, Official Timekeeper and Official Watch of the FEI. The watch brand also is the Title Partner of the Longines FEI Jumping World Cup™ - Western European League. At Sunday’s spectacular Swiss leg of this competition, the best combination was Steve Guerdat (SUI) on Victorio des Frotards who imposed themselves over Julien Epaillard (FRA) on Queeletta and Peiter Devos (BEL) on Apart respectively second and third. The winner was presented with an elegant Longines timepiece to celebrate her victory.   At the Longines Grand Prix on Friday, Steve Guerdat (SUI) on Victorio des Frotards also won the competition, followed by Denis Lynch (IRL) on GC Chopin‘s Bushi and Niels Bruynseels (BEL) on Illusionata van’t Meulenhof. On this occasion, Switzerland’s Mr Luigi Baleri, owner of the top ranked horse Clooney 51, was awarded the Longines Owner of the Year trophy for 2019. This award values the owners' involvement in the performance of show jumping horses.   The Official Watch of this year’s event is an elegant ladies’ model from the collection Conquest Classic, which skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, these latest creations are both resolutely feminine and boldly contemporary. This 34 mm diameter model houses a quartz movement in its diamond-set steel case. Its sunray silver dial is adorned with 12 rose indexes.   Longines concluded an agreement with the International Equestrian Federation (FEI), based in Lausanne, which makes the Swiss watch brand the Federation's Main Partner, Official Timekeeper and Official Watch. As a result of this partnership, Longines became the Title Partner of Longines FEI Jumping World Cup™ Western European League, North American League and China League. These agreements and partnerships reinforce the brand’s traditional commitment in equestrian sports and make it a major player in this field. Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • January 17, 2020

    Jumping

    Luigi Baleri is the 2019 Longines Owner of the Year

    Ridden by Swiss Individual European Champion, Olympic Silver medallist and current leader of the Longines Jumping Rankings Martin Fuchs, Clooney 51, who largely contributed to this first place, enjoyed once again a string of successes throughout 2019, including an amazing and emotional individual gold medal at the Longines FEI Jumping European Championships in Rotterdam (NED), and wins in the 5* Grand Prix  of Lyon (FRA), Wellington (USA), Basel (SUI), and Geneva (SUI). The grey gelding also recorded a fantastic 2nd place in the Longines FEI Jumping World CupTM Final in Gothenburg (SWE) still under Martin Fuchs’ saddle.     Dominique Mégret, Chairman of the Jumping Owners Club, was very pleased of the new success of Luigi Baleri for the season 2019. “Being awarded the Longines Owner of the Year one time in one’s life is already a fantastic achievement. To receive this trophy two times in a row is just amazing!” Dominique Mégret said. “As the Chairman of the JOC, I am obviously proud that one of our member sees his efforts rewarded. But above all, this performance shows how important are loyalty, faith and respect. The strong, positive and long term relationship established between Luigi and his rider and his whole team is certainly responsible for a major part of this incredible result. Building a successful long term partnership is what every rider should aim at.”%break%relationship established between Luigi and his rider and his whole team is certainly responsible for a major part of this incredible result. Building a successful long term partnership is what every rider should aim at.”   Matthieu Baumgartner, Longines Vice President Marketing, commented: “As the Official Partner of the Jumping Owners Club, it is a great pleasure to start our collaboration with the 2019 Longines Owner of the Year Award presentation to Luigi Baleri. His successes in many major events from 2019, notably in the Longines FEI World CupTM legs and Final, as well as in the Longines FEI Jumping European Championships, speak for themselves. On behalf of Longines, we would like to express our sincere congratulations to him and his team and wish him every success for the years to come.”   The Award, an original bronze sculpture representing a jumping horse, has been awarded to Luigi Baleri by Christophe Jeanneret, Brand Manager Longines Switzerland, and Dominique Mégret, JOC Chairman, on the main arena of the Longines CSI5* Basel, in the presence of the whole team surrounding Baleri and his horses, including Martin Fuchs. Luigi Baleri also received a Longines watch.   The next two owners in the ranking are at the 2nd place, Stuteri Arch – Charlottte Söderström (owner of H&M All In, H&M Christian K and H&M Indiana ridden by Peder Fredricson and Malin Baryard-Johnsson for Sweden) who had been awarded the Owner of the Year trophy for 2017, and at the 3rd place, Ann C. Thompson (owner of Balou du Reventon, Important de Muze and Romeo 88, ridden by Darragh Kenny for Ireland).  

  • January 06, 2020

    Other

    Longines breathes life back into an elegant timepiece from the late 1940s: The Longines Heritage Classic Chronograph 1946

    Longines extends its Heritage segment with a new interpretation, The Longines Heritage Classic Chronograph 1946, the reissue of a piece produced in the late 1940s. During this period, the Swiss brand designed a series of elegant timepieces at the cutting edge of technology at that time. Such models, with a timeless, understated style, continue to enthral vintage watchmaking connoisseurs today. Within the 40 mm stainless steel case of The Longines Heritage Classic Chronograph 1946 is a self-winding chronograph movement developed exclusively for the brand (L895.5). In keeping with the design of the piece that inspired it, this watch features a domed silvered opaline dial enhanced by two finely sculpted counters, a 30-minute counter and a small seconds counter. The harmonious Arabic numerals, in the italic “dolphin” style characteristic of this period, set the pace for this timepiece. At 12 o’clock, LONGINES lettering is subtly applied to the dial in antique-style characters. The “leaf”-style hands in blued steel bring out the beauty of this elegant piece, topped with an anti-reflection sapphire crystal. This model is mounted on a semi-matte black leather strap characterised by a soft texture and a resolutely vintage finish.

  • January 03, 2020

    Corporate

    Longines launches a dazzling eyewear collection

    Longines is launching a collection of optical frames and sunglasses for men and women, inspired by the brand’s traditional values. The eyewear models mirror the diversity and complement the Swiss company’s collection of timepieces, fully incorporating its expertise. Made using the best materials and the highest quality glass, these products reflect the very essence of the winged hourglass brand, which has collaborated with Marcolin S.p.A., one of the worldwide leading companies in the eyewear industry, to create this new range. Longines’ creations incorporate multiple elements of style echoing its timepieces and expertise. The sunglasses are categorised into three segments: “Classic” characterized by timeless elegance; “Heritage” inspired by the brand’s rich history; and “Sport” defined by a continuous quest for innovation and performance.%break%Matthieu Baumgartner, Vice-President of Marketing at Longines, is thrilled by this new step: “This is an extraordinary opportunity for Longines, a new medium of expression that allows us to highlight the values of our brand beyond the world of watchmaking. Our collaboration with Marcolin S.p.A. has allowed us to offer a line of products in keeping with the identity of our brand. Its expertise in the eyewear sector is a genuine guarantee of quality.” Sunglasses will be available soon in selected Longines Boutiques. The complete new eyewear collection will be available in the Marcolin S.p.A. distribution network.