Skip to Content

News

  • January 12, 2017

    Alpine Skiing

    The Longines factory provided the timekeeping equipment for the military ski races held in Saint-Imier on 13 January 1924. There was a full programme, with races in the morning, an official meal, a jumping competition in the afternoon, a concert and a dance evening. This was Longines’ first known involvement in timekeeping for skiing events.

  • January 26, 2017

    Corporate

    The trophy which will be presented to the winner of the Longines Grand Prix, a highlight trial of the Longines Masters, as well as the Longines Speed Challenge trophy, are now on display in the Longines Boutique in Star House, on the bustling Salisbury Road, Tsim Sha Tsui. The Longines Masters series is an unmissable rendezvous of high-level show jumping, of which Longines is the Title Partner, Official Timekeeper and Official Watch. Hong Kong will host the next leg from 10th to 12th February, after the first stage in October in Los Angeles and the second in December in Paris.

  • January 26, 2017

    Jumping

    Numerous visitors admired the outstanding performances of the world’s best riders and horses this weekend at the Hallenstadion. During the spectacular single Swiss leg of the Longines FEI World Cup™ series on Sunday, one of the highlights of this year’s Mercedes-Benz CSI Zürich, the best pair was spanish rider Eduardo Alvarez Aznar on Rokfeller de Pleville Bois Mar.   Max Kühner finished second while Carlos Enrique Lopez Lizarazo reached the third place. The winner was presented with a beautiful Longines timepiece by Charles Villoz, Vice President of the winged hourglass brand, to honour his amazing performance. The Official Watch of the Mercedes-Benz CSI Zurich was an elegant ladies model set with diamonds of its The Longines Equestrian Collection, created as an allegory of the equestrian world. This timepiece repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes. This horse is native to the historical Swiss Jura area, a region that is dear to the winged hourglass brand since it is also the region where Longines was founded and earned its place within the inner circle of great watchmakers. The partnership between Longines and the Mercedes-Benz CSI Zurich is highly representative of Longines' intrinsic values, such as elegance, performance and the passion for horses and equestrian sports and reaffirms the Swiss watch brand's commitment in this field. Longines' passion for equestrian sports dates back to 1878 with the production of a chronograph engraved with a jockey and his mount. Today, the brand is involved in show-jumping, flat racing, eventing, endurance, dressage and driving competitions.

  • January 23, 2017

    Horse Racing

    Together with the International Federation of Horseracing Authorities (IFHA), Longines is proud to celebrate excellence in horseracing with the Longines World’s Best Racehorse and Longines World’s Best Horse Race ceremony. With a rating of 134, Arrogate was declared the 2016 Longines World’s Best Racehorse, and Longines had the pleasure to time his great victories throughout the year, namely at the Breeders’ Cup Classic in California and the Travers Stakes in New York.   California Chrome, at 133, was honoured as the second-highest rated horse in the world during the ceremony held at the iconic hotel Claridge’s in London. Among other victories, the American-based runner travelled to the Middle East to win the 2016 Dubai World Cup.   Finally, the Australian mare Winx occupied third place in the 2016 Longines World’s Best Racehorse Rankings. With a rating of 132, she was also the highest rated turf horse and highest rated filly/mare in the world.   This classification is established by international handicappers according to the performance of the horses in top international races. Last year, American Pharoah was named the 2015 Longines World’s Best Racehorse following his historical victories in the American Triple Crown and Breeders’ Cup Classic.                                                The representatives of the three winning horses were presented with Longines watches by Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing. The connections of Arrogate also received a replica of the Longines World’s Best Racehorse vase and a commemorative frame from Louis Romanet, IFHA Chairman.   One ceremony, two awards   During the same ceremony, Longines and the IFHA also named the Breeders’ Cup Classic as the 2016 Longines World’s Best Horse Race. Longines is proud to be the Official Partner and Official Timekeeper of this race, which attracts the best horses, breeders, trainers and owners from across the globe. In 2016, it took place at Santa Anita Park in California.   The Longines World’s Best Horse Race award recognizes the best-rated race of the highest-rated Group 1 international races as established by a panel of international handicappers. The ratings of the top four finishers in each race serve as basis for the assessment. In 2016, Arrogate defeated California Chrome in the Classic after a thrilling stretch run.   Craig Fravel, CEO and President of the Breeders’ Cup Classic, and Bryan Pettigrew, Senior Vice President, Marketing and Sponsorship, received the award for the 2016 Longines World’s Best Horse Race. They were presented with an elegant Longines watch from Juan-Carlos Capelli and with a commemorative frame from Louis Romanet, IFHA Chairman. They also received a replica of the trophy of the Longines World’s Best Horse Race, which represents a proud horse head.   Longines and the IFHA, a long-term partnership and common values   Passionate about horses since 1878, Longines is proud to be the Official Partner and Official Watch of the IFHA, and to lend its name to the Longines World’s Best Racehorse Rankings. The long-term partnership between Longines and the IFHA has seen the establishment of a prestigious set of awards aimed to honour horseracing’s elite. The Longines World’s Best Racehorse, the Longines World’s Best Horse Race, the Longines World’s Best Jockey and the Longines and IFHA International Award of Merit respectively pay tribute to the racehorses, horse races, jockeys and personalities who excel at the highest level of their sport.

  • January 17, 2017

    Corporate

    Longines sold its first Flagship in 1957, and ever since, the collection has met with lasting success. This timeless watch, with its white dial, thin profile and fine fasteners, quickly won over Longines clients. A perfect blend of technical mastery and subdued elegance, the Flagship owes its name to the ship upon which the flag of the fleet’s commander in chief snaps in the wind. A symbol of Longines’ wishes for this new collection, this caravel is stamped on the back of Flagship watches.   Today, the Swiss watchmaking brand celebrates 60 years of this iconic collection, a symbol of quality, high precision and distinction, by launching the Flagship Heritage – 60th Anniversary 1957-2017. It was Longines Ambassador of Elegance herself, Kate Winslet, who chose the face of this anniversary timepiece. During a visit to the brand’s headquarters in Switzerland, the British actress fell in love with a model of the Swiss watchmaker. This is the timepiece from which Longines drew inspiration for the subdued and chic dial of this anniversary edition.     Available in steel, yellow gold or rose gold, the numbered timekeepers house an L609 mechanical calibre in their 38.5 mm case. Exclusive timepieces, the gold versions are limited to 60 watches while the steel versions are limited to 1957 watches. The brushed silvery dial is adorned with 8 indexes and 4 Arabic numerals, in yellow gold or rose gold colours. As with the original timepieces, the back of these commemorative watches bears a stamped caravel – the flagship. A brown leather watch strap completes this exceptional timepiece. Find out more  

  • January 14, 2017

    Jumping

    Numerous visitors witnessed this 5-star event at the St. Jakobshalle and admired the performances of the world’s best riders and horses. At Sunday’s spectacular Longines Grand Prix, the highlight of the Longines CSI Basel, the best pair was the Niels Bruynseels (BE) on Gancia de Muzewho imposed themselves over John Whitaker (GBR) on Ornellaia and Edwina Tops-Alexander (AUS) on Lintea Tequila, respectively second and third. The winner was presented with an elegant Longines timepiece to celebrate his victory.   The watch brand is proud to support the Longines CSI Basel for the fourth year in a row as the Title Partner and Official Timekeeper. In recent years, this event has become one of the world's best indoor competitions. Thus this partnership corresponds to Longines' passion for the equestrian universe dating back to more than a century. Moreover, the brand shares with the equestrian world the values of Elegance, Performance and Tradition. Today, Longines is involved in the disciplines of show-jumping, flat racing, eventing, endurance, driving and dressage.   The official watch of the Longines CSI Basel 2016 watch was a model of The Longines Equestrian Collection, created as an allegory of the equestrian world. This timepiece repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes. This horse is native to the historical Swiss Jura area, a region that is dear to the winged hourglass brand since it is also the region where Longines was founded and earned its place within the inner circle of great watchmakers.

  • January 11, 2017

    Corporate

    Together with the International Federation of Horseracing Authorities (IFHA), Longines will reward the top highest rated horses in the Longines World’s Best Racehorse Rankings as well as the highest rated race. The ceremony will be held at the hotel Claridge’s in London on 24 January. At this occasion, the connection of the three winning horses and the representatives of the Longines World’s Best Horse Race will receive elegant Longines watches. The vase of the Longines World’s Best Racehorse and the trophy of the Longines World’s Best Horse Race which represents a proud horse head can now be seen at the Longines Boutique of London at 411 Oxford Street.%break% The Longines World’s Best Racehorse Rankings are established by international handicappers according to the performance of the horses in top races. The highest rated race is determined by averaging the rankings of the first four placed horses.  

  • January 06, 2017

    Endurance

    On Saturday 7 January 2017, furthering its commitment to the equestrian arena, Longines was once again the Presenting Partner and Official Timekeeper of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines, which featured some of the top names from the world of endurance riding competing over a distance of 160 km. The event began at dawn on Saturday and consisted of five stages of decreasing length at the purpose-built Dubai International Endurance City course. The eventual winner, Humaid Matar Rashed Al Mazrooei, was granted an elegant Longines timepiece among other accolades.   As part of the vibrant occasion, Longines also offered attendees the opportunity to discover the Official Watch of the event; a lady model of the Longines Equestrian Collection, inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes.  

  • January 03, 2017

    Horse Racing

    The Swiss watchmaker Longines and the Meydan Group proclaim the extension of their long-term partnership. Thus, the watchmaker will continue to serve as the Official Timekeeper of all equestrian events organized by Meydan. Moreover, the brand has been appointed Title Partner of the Longines Dubai Sheema Classic race, which features the biggest race in Dubai taking place during the world renowned Dubai World Cup. About securing Longines’ partnership with Meydan Group, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, states: “We are thankful for our partner’s trust and honored to further extend our commitment to Meydan as Official Timekeeper of their equestrian events. As part of this partnership, we are associated with extraordinary events such as the HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines, Dubai World Cup Carnival, Dubai World Cup, including the biggest turf race in Dubai: Longines Dubai Sheema Classic, and Dubai Show Jumping Championship. All these competitions are bringing exceptional national and international exposure to our brand and products.” Saeed H Al Tayer, the chairman of Meydan Group, commented on the lasting partnership between the two organisations: “Our continuing relationship with Longines is a source of pride to Meydan Group. The recent renewal agreement will see the cooperation between Meydan and Longines extend to a long-term period. As a venue which operates 20 high class race meetings per season and is the home of the Dubai World Cup we understand the important place that horse racing holds in the culture of the UAE. We are delighted to be aligned with Longines, a brand which demonstrates an equal passion for the sport we love.” Along with announcing the continuation of its alliance with Meydan, Longines presents once again the world-renowned highlight of the Dubai endurance season His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines. The watch brand, as the Main Partner and the Official Watch of the event, will grant the winner an elegant Longines watch.  The international event features some of the top names from the world of endurance riding competing over a distance of 160 km. It starts on Saturday at dawn and comprises five stages of decreasing length at the Dubai International Endurance City course.  On the occasion of the race day, Longines will offer to the public the opportunity to discover the Official Watch, which is a lady model of the Longines Equestrian Collection, inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes. The piece in stainless steel showcases a silver-coloured checkerboard pattern dial decorated with diamond indexes. It belongs to a collection made up of watches with shapes and materials reminding symbolic elements of the world of horse lovers, a true celebration of riders and their mounts.

  • January 21, 2017

    Jumping

    On Sunday 22 January 2017, Gregory Wathelet and Coree earned first place at the Longines FEI World CupTM Jumping in Leipzig. The Belgian rider finished ahead of France’s Kevin Staut on Reveur de Hurtebise and Germany’s Niklas Krieg on Carella. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World CupTM Jumping Western European League series.