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  • February 22, 2016


    On 20th February 2016, the recently culminated President of the UAE Show Jumping Cup presented by Longines CSIO 5* was a true picture of elegance as talented riders competed for the top spot. As the Official Partner, the Official Timekeeper and the Official Watch of the event, the Swiss watchmaker Longines ensured that elegance was rife at the exciting tournament that took place in Al Ain. Longines lent its support to the striking event, being its Official Partner, Timekeeper and Watch in addition to presenting the Grand Prix on the final day. The Grand Prix saw Egypt’s Karim Al Zoghbi riding his horse Amelia emerge as the winner. For this great victory, he received an elegant Longines watch. On Thursday 18th, Team France won the opening round of the 2016 Furusiyya FEI Nations Cup™ season, of which Longines is the Official Partner, Timekeeper and Watch.

  • February 19, 2016


    Yesterday, the 18-carat rose gold Conquest Heritage worn by Ralph Fiennes, as M, in the latest James Bond movie, Spectre, was sold during a live auction, held at Christie’s London. This exclusive sale offered the unique opportunity to acquire 10 memorabilia from the film, including this Longines rose gold automatic wristwatch. The Longines model was sold for an impressive price of 20 000 GBP (28 400 CHF). All proceeds of the live auction will benefit the independent medical humanitarian organisation Médecins sans Frontières (MSF).%break%With a diameter of 35 mm, this model in 18-carat rose gold displays a sunray silver dial with pink applied indices, “dolphine” hands with superluminova and date aperture at 12 o’clock.   Fitted with a self-winding mechanical calibre, the Conquest Heritage indicates the hours, the minutes and the seconds. Its caseback is decorated with a gold and enamel medallion representing a constellation.   

  • February 15, 2016

    Alpine Skiing

    Longines is proud of its Ambassador of Elegance Mikaela Shiffrin, who won her first FIS World Cup slalom race in Crans-Montana after two months off the slopes due to a knee injury. With two perfect runs, she crossed the finish line in front of Nastasia Noens (France) and Marie-Michele Gagnon (Canada), second and third respectively.  

  • February 14, 2016


    The 2016 General Assembly of the FEGENTRI (International Federation of Gentlemen and Lady Riders) followed by its annual prize ceremony and gala dinner took place in Köln, Germany. Longines, represented by Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and the FEGENTRI, represented by its President Nathalie Bélinguier, had the honor to award Sweden’s Joséphine Chini, winner of the 2016 Longines World FEGENTRI Championship for Lady Riders and Spain’s Gonzalo Pineda Carmena, winner of the Longines World FEGENTRI Championship for Gentlemen Riders. Both athletes were presented an elegant Longines watch for their world title. As being a brand strongly committed to the equestrian world, Longines supports amateur riders and is the Official Partner and Watch of the FEGENTRI. It also lends its name to the World Championships for male and female riders and to the corresponding rankings, that is: the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.  

  • February 12, 2016


    Adil Kalyanpur and Mahak Jain emerged champions in boys and girls divisions respectively in the second edition of „Rendez-Vous à Roland-Garros in partnership with Longines‟ at the Delhi Lawn Tennis Association here on Friday. The joint initiative by the French Tennis Federation (FFT) and All India Tennis Association (AITA) saw some of India’s top U-18 players in action on the newly laid clay courts at the Delhi Lawn Tennis Association (DLTA).   Both Adil and Mahak earned their tickets to Paris where they will complete against players from Japan, South Korea, China and Brazil for a wild card entry into the Roland Garros Junior (French Open) in May 2016. Adil and Mahak played hard tennis throughout the week and finals were no different. 16 year old Adil got past Manish Sureshkumar from Tamil Nadu in straight sets 6-4, 6-4. Manish showed some resilience but could not stop Adil from winning the title.   After the prize distribution Adil said. “It was a terrific experience playing on the red clay. It was a very satisfying week and I will try and better my performance in Paris and hopefully win the wild card into the French Open. 14 year old Mahak was unstoppable in finals, she cruised past Humera Shaik in straight sets 6-2, 6-3. Humera has played impressively throughtout the week but Mahak was the better player on the day. Mahak came into tournament seeded second and she did full justice to it. An ecstatic Mahak said. " Feels really special to qualify for the finals, Hope i can make my country proud in Paris".   Longines supports and organizes competitions which aim at encouraging kids to do sports activities, and which are in line with the values sports uphold, such as fair-play, respect, integrity, as well as fun. As the Official Partner and Timekeeper of Roland Garros since 2007, Longines also organizes the Longines Future Tennis Aces, a tournament for the best players under 13 from 16 different countries. The brand’s involvement for supporting kids in sports is not confined to tennis, but also includes the Prix Longines Future Racing Stars in horse racing, as well as the Longines Future Ski Champions race in alpine skiing.  

  • February 10, 2016


    Longines and the EEF signed a partnership agreement in order to cooperate in the development and promotion of equestrian sports in Europe. As a result, the Swiss watch brand is the Official Partner and Watch of the federation, as well as the Title Partner of the Longines EEF Rankings. Moreover, the brand supports the EEF’s program of mutual help between national and regional equestrian federations by becoming the Title Partner of the Longines Brotherhood Program. The EEF, which is the leading equestrian organization in Europe, has the mission to maximize the development of equestrianism throughout Europe. With the help of Longines, the EEF will be able to maximize the promotion of the values of equestrian sports such as fair sport, safe competitions and the welfare of its human and equine athletes.   Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, stated: “Being strongly committed to equestrian sports all over the world, as well as having a long lasting passion for them for more than a century, we are extremely delighted to be associated to the EEF. As the common values we share with these sports are part of our deep involvement in them, we thought it natural to support our new partner’s purpose, especially as regards to the values it aims at promoting in Europe, and of course the equestrian discipline in general.”   Hanfried Haring, President of the EEF, commented: “Longines, with its close relationship to equestrian sports, is a dream partner for the EEF, which will enable us to promote our sport to all stakeholders and organizations in Europe.”   Longines’ commitment to equestrian sport dates back to 1878, when the brand produced a chronograph engraved with a jockey and his mount. Seen on the New York racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In 1912, the company partnered for the first time with an international show jumping competition in Portugal. Today, Longines is an active partner in flat racing, show jumping, eventing, endurance and driving. In these four disciplines, Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world for more than a century.  

  • February 09, 2016


    Longines was awarded the JustWorld Corporate Social Responsibility Award during the JustWorld fundraiser gala to honor the brand's endorsement to its mission, which aims at breaking the cycle of poverty by funding local partners around the world helping children thrive.   Longines supports JustWorld at show jumping competitions including Longines CSIO Schweiz St. Gallen CSIO 5*, Longines CSIO 5*Jumping International de La Baule, Longines Global Champions Tour of Chantilly CSI 5* and the Longines FEI World Cup Finals. Through the concept of "Longines Clear The Jump," the Swiss watchmaker provides a sum to JustWorld each time a horse and rider couple successfully clears the Longines jump. Thanks to its donations, 100'000 meals could be served to children in need under JustWorld's projects.  

  • February 08, 2016


    On Sunday 7 February 2016, Kent Farrington (USA) received an elegant Longines watch from the hands of Walter von Känel, President of Longines, for his great victory at the 2016 Longines FEI World CupTM Jumping Wellington. Meredith Michaels-Beerbaum (GER) on Fibonacci lined up second and Richard Spooner (USA) on Big Red third. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World CupTM Jumping North American League series.  

  • February 07, 2016


    On Saturday 6 February 2016, spectators of the Longines FEI World Cup Jumping stage in Bordeaux saw the victory of France’s Kevin Staut on Reveur de Hurtebise HDC. The French rider was presented an elegant Longines watch for his first place at the last leg of the Western European League series. His compatriot Simon Delestre on Qlassic Bois Margot finished second and Australia’s Edwina Tops-Alexander on Caretina de Joter third. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World Cup Jumping Western European League series.  

  • February 05, 2016


    The trophy which will be presented to the winner of the Longines Grand Prix, a highlight trial of the Longines Masters, is now on display in the Longines Boutique in Star House, on the bustling Salisbury Road, Tsim Sha Tsui. An unmissable rendezvous for high-level show jumping, the Longines Masters, of which Longines is the Title Partner, the Official Timekeeper and the Official Watch, take place in Los Angeles, Paris and Hong-Kong. Hong Kong will host the next event from February 19 to 21 in the AsiaWorld Expo.