Skip to main navigation Skip to content

News

  • February 28, 2017

    Corporate

    The Longines Gran Premio Latinoamericano trophy is on display in the Longines Boutique in Santiago

    The trophy, which will be lift by the winner of the Longines Gran Premio Latinoamericano, is now showcased in the Longines Boutique in Santiago. The race will take place in Viña del Mar, Chile, on 5 March. This itinerant competition is organized by the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), every year in a different country of the subcontinent. In addition of being the Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, which is the most important international Group 1 horse race in Latin America. The same day, the Swiss watch brand will reward the most elegant lady and the most elegant man attending the races with the Longines Prize for Elegance.

  • February 23, 2017

    Horse Racing

    HH Emir's The Trophy presented by Longines

    Doha provided the ideal backdrop for an exhilaration filled conclusion of HH The Emir’s Sword Equestrian Festival.  Held annually at the Qatar Racing and Equestrian Club, it is one of the most definitive equestrian events on Qatar’s horse-racing calendar and is a perfect mix of elegance and outstanding performance. The thrilling race day witnessed Chopin mounted by jockey Alberto Sanna win the HH The Emir’s Trophy presented by Longines. At an event supported by Longines, elegance cannot be far behind and so, the occasion also crowned Cyrine Cherif as the most elegant Lady of the Day and honored her with a stunning Longines timepiece.

  • February 18, 2017

    Alpine Skiing

    Longines Ambassador of Elegance Mikaela Shiffrin wins third slalom World Championships title

    American skier and Longines Ambassador of Elegance Mikaela Shiffrin delivered an outstanding performance today in St. Moritz to win her third slalom World Championships title in a row. She dominated both runs, finishing 1:64 seconds ahead of the runner-up, Switzerland’s Wendy Holdener, and Sweden’s Frida Hansdotter (+1:75).

  • February 17, 2017

    Alpine Skiing

    Longines welcomes its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz

    Longines was delighted to welcome its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz, on the occasion of the 2017 FIS Alpine World Ski Championships, for a Meet & Greet event with the brand’s guests. Yesterday, the American skier won the silver medal in giant slalom and will take part tomorrow in her specialty discipline, the slalom race, of which she is the 2013 and 2015 World Champion.

  • February 16, 2017

    Alpine Skiing

    Longines Ambassador Mikaela Shiffrin wins silver medal in giant slalom at the FIS World Ski Championships St. Moritz 2017

    Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on winning a silver medal in giant slalom at the FIS World Ski Championships St. Moritz 2017. It is actually her best results in this discipline at World Championships, as she finished at the 6th place in Schladming in 2013 and 8th place in Vail/Beaver Creek in 2015.

  • February 16, 2017

    Corporate

    Longines’ history revisited throughout the whole year 2017

    Longines has been based at Saint-Imier in Switzerland since 1832. In its early days, the firm was run by Auguste Agassiz and was a “comptoir” or trading office like many others in the area. The watches were produced under the “établissage” system, whereby watchmakers worked at home. In 1867, Ernest Francillon, Agassiz’s nephew and successor decided to abandon this production method and he brought together the different stages that go toward making a watch under one roof. The Longines factory was born. From then on, the factory in Saint-Imier steadily developed and produced many horological creations that gained international recognition. In 1889, Francillon patented a trademark comprising the name Longines and its now famous winged hourglass. Longines also made a name of itself in sports timekeeping and designed timing equipment that gained the brand a worldwide reputation. Using its expertise, the brand established a network of advantageous links with the world of sport timekeeping which enabled it to offer its skilled services to various prestigious sports ever since. This year, Longines is celebrating its 185th anniversary. To celebrate this milestone, the Swiss watch brand will publish a new anecdote each day related to Longines’ rich history. From January 1st to December 31st, 365 short stories related to the history of Longines will be outveiled daily. From horological achievements to sports partnerships through day-to-day recollections, Longines invites you to find out more on this day at www.longines.com/185years/on-this-day.

  • February 15, 2017

    Corporate

    New Longines Watches Collection movie 2017

    This film highlights the culture of a long-lasting watchmaking industry. It features an avant-garde company, whose most innovative technologies, the research for elegance and performance, the watchmaking tradition are still untouched. Based in St-Imier since its creation, Longines has evolved to a state of the art production plant. A logistic system capable to supply the whole world. The movie retraces the different collections in relation with the 185 years of the brand which will be celebrated in 2017.

  • February 13, 2017

    Alpine Skiing

    Longines Future Ski Champions - The best young female skiers

    For the fourth edition of the Longines Future Ski Champions race, 13 was the key number, as today February 13, 13 young women from 13 countries had the unique opportunity to follow the example of their idols and to prove themselves against the most promising international skiers in the U16 category, on the official slope of the FIS Alpine World Ski Championships. Selected by their respective ski federations, the promising athletes had the honour to receive their bib on the eve of the race from the hands of Longines Ambassador of Elegance Mikaela Shiffrin. The American champion – a source of inspiration for these young athletes thanks to her triumphs and the values of respect and fair play she promotes – attended the ceremony as the patron of the 2017 edition of the event. Finnish victory This year, the Longines Future Ski Champions title was claimed by Finland’s Erika Pykäläinen, ahead of Switzerland’s Aline Höpli and France’s Clarisse Brèche, after an exciting competition on the Salastrains slope. As a reward for her victory, the 2017 winner Erika received a Longines watch, as well as the event’s trophy. In addition, she earned the Finnish Ski Association considerable funding to promote the discipline among young people. Longines and St. Moritz, a tradition spanning over a century This is the second time that St. Moritz will host the Longines Future Ski Champions as last year the race took place during the FIS World Cup Finals. Longines is therefore perpetuating a tradition dating back over a century that links the brand to the Alpine village by virtue of its timekeeping of the sporting events held at the resort. After becoming Official Watch of St. Moritz in 2015, the brand marked this partnership by launching an exclusive watch designed specifically for the Engadine village: the Conquest St. Moritz. The hints of yellow and blue on the hands, dial and flange are reminiscent of the iconic St. Moritz logo, which is engraved on the back of the case.   Results of the Longines Future Ski Champions 2017 Rank Name Country Total Time 1. Erika Pykäläinen Finland 1:34.89 2. Aline Höpli Switzerland 1:35.89 3. Clarisse Brèche France 1 37.00 4. Rebeka Oblak Slovenia 1:37:52 5. Petra Dragicevic Croatia 1:38.91 6. Cleo Braun United States 1:38.98 7. Elisa Pilar Lucchini Italy 1:39.32 8. Julianne Drylie Canada 1:42.05 Did not finish/ Disqualified 1st run Ida Candert (Sweden) Jin Chey (South Korea) Did not finish 2nd run Tina Schädle (AustrIa) Pauline Ringvold (Norway) Judith Schneider (Germany)   Previous winners and podium placers at the Longines Future Ski Champions   3rd edition St. Moritz, March 2016 14 boys 1st: Joshua Sturm (AUT) 2nd: Benjamin Ritchie (USA) 3rd: Augustin Bianchini (FRA) 2nd edition Val d’Isère, Dec. 2014 13 girls 1st: Carlotta Saracco (ITA) 2nd: Nella Korpio (FIN) 3rd: Ida Dannewitz (SWE) 1st edition Val d’Isère, Dec. 2013 14 boys 1st: Willam Vukelic (CRO) 2nd: Jérémie Lagier (FRA) 3rd: Semyel Bissig (SUI)

  • February 13, 2017

    Alpine Skiing

    Longines rewards the Men’s Alpine Combined World Champion with a model from the Conquest Classic collection

    Longines, represented by its Vice President and Head of International Marketing Juan-Carlos Capelli, was proud to present Swiss skier and 2017 men’s Alpine Combined World Champion Luca Aerni with a limited-edition model from the Conquest Classic collection. This watch, for men and women, bears the colours of the FIS Alpine World Ski Championships St. Moritz 2017, of which the Swiss watch brand is the Official Partner and Timekeeper. It is specially designed for all alpine skiing enthusiasts who wish to wear a timelessly elegant watch, while experiencing the excitement of World Championship races.

  • February 12, 2017

    Alpine Skiing

    Longines Future Ski Champions 2017

    Tonight took place the kick-off event of the 2017 Longines Future Ski Champions race, in the form of the bib-draw ceremony, at the Kulm Park in St. Moritz, on the official stage of the FIS Alpine World Ski Championships St. Moritz 2017 prize giving ceremonies. The 13 selected young skiers, from 13 different countries, received their bib for tomorrow’s race – a giant slalom held on the Salastrains slope – from the hands of Longines Ambassador of Elegance Mikaela Shiffrin and Longines Vice President and Head of International Marketing Juan-Carlos Capelli. This is the second time that St. Moritz hosts the Longines Future Ski Champions as in 2016 the race took place during the FIS World Cup Finals. This year, the competition is an integral part of the FIS Alpine World Ski Championships program and will start at 3m, after the Men’s Alpine Combined.