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  • February 28, 2018

    Horse Racing

    Today marks an important milestone in Longines’ involvement in horse racing in the United States, as the Swiss watch brand has announced the renewal of its long-term partnership with Churchill Downs Racetrack, which started in 2011. Longines will continue its role as the Official Partner, Timekeeper and Watch of the Kentucky Derby and the Title Partner, Timekeeper and Watch of the Longines Kentucky Oaks, on May 4-5, 2018. To celebrate the partnership, Churchill Downs Racetrack and Longines unveiled a new logo for the Longines Kentucky Oaks, the premier race for 3-year-old fillies that is run the day before the Kentucky Derby.  “We are especially proud to be associated with Churchill Downs as an Official Partner of Kentucky Derby week,” said Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. “We wish to thank them for their valued collaboration throughout the past seven years. Being associated with the premier horse races in the U.S. and the world truly reflects our worldwide commitment in horse racing. Incidentally, the very first chronograph we produced, enabling its user to time to the second, was found on American racetracks in the 1880’s already. Both the Longines Kentucky Oaks and Kentucky Derby are legendary races, bringing together the world’s greatest horses, jockeys and fans for a weekend of incredible sport and entertainment. In line with our motto “Elegance is an attitude”, we are also delighted to renew the Longines Kentucky Oaks Fashion Contest, which illustrates the utmost elegance at the racetrack.” ”We are pleased to continue our long-term partnership with Longines. The brand is synonymous with world class horse racing and the Kentucky Derby and Longines Kentucky Oaks are the most famous racing and entertainment events in the U.S. and the world,” said Kristin Warfield, Vice President Partnerships at Churchill Downs Racetrack. “Additionally, the 2018 Breeders’ Cup, of which Longines is the official sponsor and timekeeper, will be held at Churchill Downs in November of this year.” The partnership between Longines and Churchill Downs is part of the Swiss watchmaking brand’s ongoing commitment to the equestrian world, which dates back to over a century. Besides horse racing, the winged hourglass brand has now become the main partner of international institutions and events in the disciplines of show jumping, eventing, endurance, dressage and driving.

  • February 21, 2018

    Corporate

    On Thursday 15 February 2018, Japanese artistic gymnast and Longines Ambassador of Elegance Kohei Uchimura joined the Swiss watchmaking brand in its elegant Boutique in the district of Ginza in Tokyo for the launch of his new Conquest V.H.P. advertising campaign. On this occasion, Kohei Uchimura proudly signed the new campaign visual and was given the opportunity to discover the numerous brand’s collections on display in the boutique with Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Kohei also expressed how “hugely honored I am to be part of the Longines family, and I believe that the values close to my heart perfectly match with those dear to Longines.” Considered by many as the best gymnast of all time – a discipline in which Longines has been involved since 1912 – Kohei Uchimura is perfectly in line with Longines’ motto “Elegance is an Attitude”, it was therefore natural for the winged hourglass brand to welcome him in the Longines Family of Ambassadors of Elegance. On the same day, the Conquest V.H.P. was presented to a selected group of invited media at the Temporary Contemporary Gallery in Tsukishima, Tokyo. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • February 21, 2018

    Jumping

    From February 9-11, 2018, the vibrant city of Hong Kong welcomed the Asian leg of the Longines Masters series. Gathering some of the world’s best riders and horses for the delight of the numerous spectators in attendance, this three-day event perfectly combined remarkable sports performance with spectacular entertainment.   Today was marked by the victory of French rider Patrice Delaveau on Aquila HDC in the Longines Grand Prix, ahead of Max Kühner on Cielito Lindo 2 and Daniel Deusser on Cornet d’Amour. In recognition for his/her great achievement, Patrice Delaveau was presented with an elegant Longines watch from the hands of Mr. Juan-Carlos Capelli, Longines Vice President and Head of International Marketing and Mrs Karen Au Yeung. On Saturday, all eyes were on the contestants of the Longines Speed Challenge, known as the world’s fastest trial. The challenge for the competitors of this event is to achieve the fastest time, knowing that a fault only leads to a two-second penalty, instead of the usual four. This rule pushes the riders to give their best and to run the course as fast as they can, creating a high-level of suspense. Over the weekend, Longines has highlighted the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. The Record collection combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). As the Title Partner of the Longines Masters, Longines is looking forward to the final stage of the 2017/2018 series, taking place for the first time in New York, from 26-29 April 2018.

  • February 21, 2018

    Commonwealth Games

    On 10 February 2018, Australian actress Tessa James had the honor of carrying the Queen’s Baton in Melbourne. She was wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, a special edition of the Conquest V.H.P. model bearing the colours of this great international sporting event. This exceptional timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Longines is proud to be the Official Partner and Watch of the Queen’s Baton Relay, which will arrive on the Gold Coast in 53 days for the Opening Ceremony of the XXI Commonwealth Games. This unique multi-sport event, of which Longines is the Official Timekeeper, will be held from 4 April to 15 April 2018 and will gather athletes from seventy Commonwealth nations and territories.

  • February 21, 2018

    Jumping

    This year sees the historic moment in the Asian leg of Longines Masters, when more than one Hong Kong representative will be saddled up for the competitions. In fact, two local stars will appear in the ring, alongside top-flight riders across the world. Jacqueline Lai (26), member of the HKJC Equestrian Team, will represent Hong Kong in the city’s major annual show jumping event for the third consecutive year. With multiple podium finishes under her belt, Jacqueline is one of Hong Kong’s first-ever equestrian medalists at Asian Games, taking team bronze in 2010 with three other teammates. Another Hong Kong representative is the 21-year-old Clarissa Lyra, whose passion for equestrian sports has spurred her to pursuing greater achievements at the highest level in Europe. Based at Ludger Beerbaum’s Stable in Riesenbeck, Germany since 2017, Clarissa was selected as a member of the Hong Kong Equestrian Performance Plan Elite Squad in 2016. She has proven her skills in Grand Prix and FEI ranking classes.   The 2018 edition of Longines Masters of Hong Kong gets an impactful boost from EEM.tv, a new milestone in EEM’s mission to grow and promote equestrian sports on the international scene through educational content, information and latest news about the global equestrian community. This new digital TV channel allows viewers around the world to access live broadcast and highlights of the Longines Masters competitions free of charge. Awarded the “Best Live Experience at a Professional Sporting Event” by the Sports Industry Awards Asia, the 2018 Longines Masters of Hong Kong will offer heart-pounding show jumping face-offs and a remarkable feast of art, culture and gastronomy at the Prestige Village, confirming its “M” Mark status that helps enhance the image of Hong Kong as Asia’s sports event capital. The “M” Mark, awarded by the Major Sports Events Committee, symbolizes intense, spectacular and signature event on the territory’s sports calendar.   Discover the Official Watch Collection

  • February 05, 2018

    Corporate

    Longines was awarded the title of „2017 Fashion Excellence” for its lady collection Longines DolceVita. This is the first award ever granted to Longines by Twój Styl (Your Style) – the leader in the market of upscale magazines for women in Poland. The official gala was held on Friday, Feb. 2 in Warsaw. Fashion Excellence trophies for the best products of the year were awarded by Twój Styl (Your Style)  for the 19th year running. The Jury including Polish fashion stars and celebrities decided to reward the Longines DolceVita collection  in the „Exclusive Watches” category. Fashion Excellence Award by Twój Styl (Your Style) is a precious award for brands which feature quality, prestige and admiration among the clients on the Polish market. The Longines DolceVita collection impressed the Jury with modern elegance and timeless style of women who have made charm a way of life.  

  • February 05, 2018

    Jumping

    On Saturday 3 February 2018, Belgian rider Pieter Devos on Espoir finished first at the French leg of the Longines FEI World CupTM Jumping Western European League series. Germany’s Marcus Ehning and Cornado NRW arrived second followed by Spain’s Manuel Fernandez Saro on Cannavaro 9. Longines is the Title Partner and Official Timekeeper of the series and presented as the Official Watch the Conquest V.H.P “Very High Precision”, which represents a new achievement in the field of quartz and combine great precision, high technicality and a sporty look.

  • February 05, 2018

    Commonwealth Games

    Today, Longines had the pleasure of inaugurating its newest Boutique in Sydney, Australia. On this occasion, Longines Ambassador of Elegance Aishwarya Rai joined Longines Vice-President and Head of International Marketing Juan-Carlos Capelli to perform the official ribbon cutting ceremony. As the Official Timekeeper of the Gold Coast 2018 Commonwealth Games (GC2018) and Official Partner of the Queen’s Baton Relay, Longines also welcomed the Queen’s Baton to the Boutique during the event. “We are very proud to have opened our Australian Boutique in this extraordinary venue and to provide our customers with the opportunity to discover our watches in an elegant environment reflecting the DNA of the brand,” said Mr Juan-Carlos Capelli. “Longines is very proud to be part of the upcoming Commonwealth Games as the Official Timekeeper, as well as the Presenting Partner of Athletics, Gymnastics and Rugby Sevens, and Co-Presenting Partner of Table Tennis. We are looking forward to seeing many record-breaking performances during these ten days of intense competition.” During the event, Longines Ambassador of Elegance, Aishwarya Rai Bachchan said, “I am delighted to be in Australia to inaugurate this beautiful store and to have the honour of welcoming the Queen’s Baton for the Gold Coast 2018 Commonwealth Games. I am proud to have been part of the Longines family for the past decade and am equally proud to be part of the Commonwealth, celebrating in the lead up to what I’m sure will be a very exciting 2018 Commonwealth Games in Australia in just 60 days.”%break%Longines Friend and athlete Amy Pejkovic had the honour of bringing the Queen’s Baton to the Boutique. The young athlete later posed as the sun was setting over the Sydney Harbour Bridge wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, the Official Watch of GC2018. The exceptional timepiece displays an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth Games”. The Queen’s Baton, which arrived in Australia on 24 December 2017 and carries a message to the athletes from Her Majesty Queen Elizabeth II, is now travelling across all states and territories of Australia to arrive on the Gold Coast in time for the Opening Ceremony of the XXI Commonwealth Games on 4 April 2018. Longines is proud to be the Official Timekeeper and Partner of this large multi-sport event that will be held from 4 to 15 April 2018 in Gold Coast and gather athletes from seventy Commonwealth nations and territories.

  • February 05, 2018

    Commonwealth Games

    Today, the Rugby Sevens draw for the upcoming Commonwealth Games, of which Longines is the Official Timekeeper, took place at Robina Stadium in Gold Coast, Australia. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, as well as Australian and international Rugby Sevens players, attended this exciting event. Longines watch boxes were used for the Men’s and Women’s Rugby Sevens draws. The boxes, containing the V.H.P. Gold Coast 2018 Commonwealth Games, a special edition of the Conquest V.H.P. meant as a tribute to the Games, also displayed the names of the countries participating in the Rugby Sevens competition. As Presenting Partner of Rugby Sevens, Longines is looking forward to the competition, featuring some of the best teams in the world. Besides, for the first time in the history of the Commonwealth Games, women’s rugby competition will also be held at Robina Stadium, from 13 to 15 April 2018.

  • February 05, 2018

    Jumping

    The trophies which will be presented to the winners of the Longines Speed Challenge and the Longines Grand Prix are now on display in the Longines Star House boutique, on the bustling Salisbury Road, Tsim Sha Tsui, Hong Kong. Unmissable rendezvous of high-level show jumping, the Longines Masters series takes place in Paris, Hong Kong and New York and is supported by Longines as the Title Partner and Official Timekeeper. The Official Watch of the Longines Masters of Hong Kong is a lady model from the Record Collection, featuring a white mother-of-peal dial and diamond indexes. Combining classic elegance and excellence, all pieces in this collection are certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).