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  • February 16, 2019

    Horse Racing

    After three Sundays of breathtaking races, the Longines 80. Grosser Preis von St. Moritz saw the victory of Kieren Fox on Berrahri, followed by Eddy Hardouin on Jungleboogie and Kieran O'Neill on Nimrod. With its CHF 111’111 prizemoney, this race was the highest endowed in Switzerland. Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch.   After these three Sunday races, Longines honored Dennis Schiergen, the best jockey of the competition, with the “Longines Jockey Silver Trophy”.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17.   The links between the Swiss watch brand and St. Moritz date back over a century. Indeed, in 1894, Longines sent two chronographs fitted with a proprietary hand-wound movement to the famous town in the Engadin valley. This marked the start of regular partnerships for timekeeping activities, particularly for alpine skiing, gymnastics and horse racing events.   Since 2015, Longines is the Official Partner and Watch of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine destination are featuring the colours of our brand.   The Official Watch of the event is an elegant model from the Record collection that features a mother-of-pearl dial and is set with diamonds. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).   Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • February 16, 2019

    Jumping

    As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, the Swiss watchmaking company proudly took part in the Asian leg held from 15-17 February 2019 at AsiaWorld-Expo. Bringing together the world’s best riders and horses for breath-taking show-jumping competitions, the Longines Masters of Hong Kong perfectly combined performance at its peak with entertainment, glamour and gastronomy.   This last day of competition was marked by the great win of Ireland’s rider Denis Lynch on Chablis in the Longines Grand Prix. Simon Delestre (FR) and Uccello de Will arrived second followed by Pius Schwizer (CH) and About A Dream. On Saturday, Ireland’s Bertram Allen aboard Christy JNR emerged victorious in the Longines Speed Challenge. With obstacle penalties being only two seconds instead of four and thus pushing the riders to speed up, this competition is recognized as the fastest event of the circuit. On this occasion, French rider Patrice Delaveau and Vestale de Mazure HDC took the second place while compatriot Kevin Staut on Ayade de Septon Et HDC completed the podium.   Distinguished guests at the Longines Masters of Hong Kong   This glamorous event was also the perfect occasion for Longines to welcome some very special guests. On Saturday, French top-model Ilona Smet, Canadian influencer and photographer Alen Palander and Taiwanese artist Marcus Chang joined the brand to witness emotional moments of action during the Longines Speed Challenge. Representing the three continents of the series and perfectly embodying Longines’ elegance, the three Friends of the Brand will also be part of the final stage of the 2018/2019 series, taking place in New York, from 25-28 April 2019.   On Sunday, Longines had the great pleasure to have its Ambassador of Elegance and famous artist Aaron Kwok joining for the event’s grand finale, the Longines Grand Prix. The multitalented celebrity took part in the Prize Giving Ceremony and presented the trophy and a Longines timepiece to the winning rider. Aaron Kwok also seized this occasion to meet some of his fans at the Longines boutique.     The Conquest V.H.P. “Very High Precision”, the Official Watch of the event     During the Longines Masters of Hong Kong, Longines was proud to highlight a model of the Conquest V.H.P. “Very High Precision” as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to magnetic field, using the GPD (gear position detection) system, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision. The featured model displays an elegant blue dial and was to be discovered alongside many more collections in the Longines Boutique located in the Village Prestige.

  • February 09, 2019

    Horse Racing

    On 10 February Longines timed the victory of Dennis Schiergen and Berrahri at the Longines Grand Prix during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines 80. Grosser Preis von St. Moritz to be held on 17th February.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17.   The Official Watch of the event is an elegant model from the Record collection. This range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • February 09, 2019

    Jumping

    As the Title Partner and Official Timekeeper of the series, the Swiss watch brand Longines was proud to witness the victory of German rider Daniel Deusser on Tobago Z, while Belgium rider Gregory Wathelet on Iron Man van de Padenborre and Spanish rider Eduardo Alvarez Aznar on Rokfeller de Pleville Bois Margot secured second and third place respectively. On this occasion, Longines was proud to grant Daniel Deusser with an elegant Longines timepiece as a reward for his great performance. Over the weekend, Longines has highlighted the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this timepiece houses an ultra-precise movement (+- 5 seconds/year), as well as a perpetual calendar.   Longines FEI World’s Best Jumping Rider & Horse Awards Moreover, Longines and the FEI were delighted to celebrate equestrian excellence by presenting the Longines FEI World’s Best Jumping Horse and Rider Awards to the 2018 world’s highest officially rated jumping horse and rider. Switzerland’s rider Steve Guerdat set himself apart in some of the greatest 2018 show jumping competitions and finished the year with a total of 3050 points in the Longines Rankings ahead of Harrie Smolders (NED) with 2995 points and Marcus Ehning (GER) with 2936 points. On the other hand, Swedish mare Albfuehren’s Bianca is the winner of the 2018 Longines FEI World’s Best Jumping Horse Award with a memorable victory in the World Equestrian Games competition notably. Steve Guerdat and Albfuehren’s Bianca’s representative were both granted elegant Longines timepieces, as well as a replica trophy in the form of a magnificent crystal winged hourglass in reference to the brand’s emblem, from the hands of Frederic Bondoux, Brand Manager of Longines France and Alix Rossi, Head of Sponsorship and event management FEI. As the Top Partner of the FEI, Longines is looking forward to witnessing the world’s best riders and horses in the much-anticipated Longines FEI Jumping World Cup™ Final, which will take place in Gothenburg from 3-7 April 2019.

  • February 02, 2019

    Jumping

    On Sunday 3 February 2019, American rider Alex Granato and his mount Carlchen W earned first place at the Longines FEI Jumping World CupTM North American League in Wellington. Canadian rider Mario Deslauriers on Bardolina followed ahead of Switzerland’s Beat Mändli on Dsarie. On this occasion, Swiss watchmaking brand Longines was proud to grant Alex Granato an elegant timepiece as a reward for his great performance. In addition, Title Partner and Official Timekeeper of the Longines FEI Jumping World CupTM North American League, Longines was delighted to present the Official Watch of the event, a Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz and combining great precision, high technicality and a sporty look.

  • February 02, 2019

    Horse Racing

    The Swiss watchmaker Longines was delighted to time the first Sunday race of the White Turf St. Moritz, for which the brand is Official Partner, Official Timekeeper and Official Watch. As part of its partnership with the St. Moritz Racing Association, Longines was also the Title Partner of the featured horse race of the day: the Grand Prix Longines, which is a preparatory race for the Longines 80. Grosser Preis von St. Moritz to be held on 17th February.   New Agenda ridden by Schiergen Dennis won the Grand Prix Longines, ahead of Fiesta ridden by Bürgin Tim and Berrahri led by Lingg Raphael.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17.   The Official Watch of the event is an elegant model from the Record collection. This range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • February 01, 2019

    Horse Racing

    This year again, the Swiss watch brand Longines had the pleasure to attend the Gala dinner of the 2019 FEGENTRI’s General Assembly (International Federation of Gentlemen and Lady Riders), held in Saint Moritz. During the evening, Longines, represented by Christophe Jeanneret, Brand Manager Swiss, and the FEGENTRI, represented by its President Elie Hennau, had the honor to reward Germany’s Lilli-Marie Engels, winner of the 2018 Longines World FEGENTRI Championship for Lady Riders and Italy’s Alberto Berton, winner of the 2018 Longines World FEGENTRI Championship for Gentlemen Riders. They both received Longines timepieces in recognition for their great performances.%break%As a brand strongly committed to the equestrian world, Longines supports amateur riders and is the Official Partner and Watch of the FEGENTRI. It also lends its name to the World Championships for male and female riders and to the corresponding rankings, that is: the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.

  • February 28, 2018

    Horse Racing

    Today marks an important milestone in Longines’ involvement in horse racing in the United States, as the Swiss watch brand has announced the renewal of its long-term partnership with Churchill Downs Racetrack, which started in 2011. Longines will continue its role as the Official Partner, Timekeeper and Watch of the Kentucky Derby and the Title Partner, Timekeeper and Watch of the Longines Kentucky Oaks, on May 4-5, 2018. To celebrate the partnership, Churchill Downs Racetrack and Longines unveiled a new logo for the Longines Kentucky Oaks, the premier race for 3-year-old fillies that is run the day before the Kentucky Derby.  “We are especially proud to be associated with Churchill Downs as an Official Partner of Kentucky Derby week,” said Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. “We wish to thank them for their valued collaboration throughout the past seven years. Being associated with the premier horse races in the U.S. and the world truly reflects our worldwide commitment in horse racing. Incidentally, the very first chronograph we produced, enabling its user to time to the second, was found on American racetracks in the 1880’s already. Both the Longines Kentucky Oaks and Kentucky Derby are legendary races, bringing together the world’s greatest horses, jockeys and fans for a weekend of incredible sport and entertainment. In line with our motto “Elegance is an attitude”, we are also delighted to renew the Longines Kentucky Oaks Fashion Contest, which illustrates the utmost elegance at the racetrack.” ”We are pleased to continue our long-term partnership with Longines. The brand is synonymous with world class horse racing and the Kentucky Derby and Longines Kentucky Oaks are the most famous racing and entertainment events in the U.S. and the world,” said Kristin Warfield, Vice President Partnerships at Churchill Downs Racetrack. “Additionally, the 2018 Breeders’ Cup, of which Longines is the official sponsor and timekeeper, will be held at Churchill Downs in November of this year.” The partnership between Longines and Churchill Downs is part of the Swiss watchmaking brand’s ongoing commitment to the equestrian world, which dates back to over a century. Besides horse racing, the winged hourglass brand has now become the main partner of international institutions and events in the disciplines of show jumping, eventing, endurance, dressage and driving.

  • February 21, 2018

    Corporate

    On Thursday 15 February 2018, Japanese artistic gymnast and Longines Ambassador of Elegance Kohei Uchimura joined the Swiss watchmaking brand in its elegant Boutique in the district of Ginza in Tokyo for the launch of his new Conquest V.H.P. advertising campaign. On this occasion, Kohei Uchimura proudly signed the new campaign visual and was given the opportunity to discover the numerous brand’s collections on display in the boutique with Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Kohei also expressed how “hugely honored I am to be part of the Longines family, and I believe that the values close to my heart perfectly match with those dear to Longines.” Considered by many as the best gymnast of all time – a discipline in which Longines has been involved since 1912 – Kohei Uchimura is perfectly in line with Longines’ motto “Elegance is an Attitude”, it was therefore natural for the winged hourglass brand to welcome him in the Longines Family of Ambassadors of Elegance. On the same day, the Conquest V.H.P. was presented to a selected group of invited media at the Temporary Contemporary Gallery in Tsukishima, Tokyo. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • February 21, 2018

    Jumping

    From February 9-11, 2018, the vibrant city of Hong Kong welcomed the Asian leg of the Longines Masters series. Gathering some of the world’s best riders and horses for the delight of the numerous spectators in attendance, this three-day event perfectly combined remarkable sports performance with spectacular entertainment.   Today was marked by the victory of French rider Patrice Delaveau on Aquila HDC in the Longines Grand Prix, ahead of Max Kühner on Cielito Lindo 2 and Daniel Deusser on Cornet d’Amour. In recognition for his/her great achievement, Patrice Delaveau was presented with an elegant Longines watch from the hands of Mr. Juan-Carlos Capelli, Longines Vice President and Head of International Marketing and Mrs Karen Au Yeung. On Saturday, all eyes were on the contestants of the Longines Speed Challenge, known as the world’s fastest trial. The challenge for the competitors of this event is to achieve the fastest time, knowing that a fault only leads to a two-second penalty, instead of the usual four. This rule pushes the riders to give their best and to run the course as fast as they can, creating a high-level of suspense. Over the weekend, Longines has highlighted the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. The Record collection combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). As the Title Partner of the Longines Masters, Longines is looking forward to the final stage of the 2017/2018 series, taking place for the first time in New York, from 26-29 April 2018.