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  • March 22, 2017

    Horse Racing

    Longines rewarded the leading owner, trainer and jockey of the 2016-2017 UAE racing season four days before the Dubai World Cup. They received elegant Longines watches for their amazing performance. This prize-giving ceremony, which took place on Wednesday morning at the Meydan Racecourse, was also the time for the Post-Position Draw of the nine races of the Dubai World Cup, which will be run on Saturday 25 March. As Pillar Partner and Official Timekeeper of this event, Longines is looking forward to this race day, which promises to be outstanding.

  • March 19, 2017

    Alpine Skiing

    Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on her first Overall Crystal Globe and for the exceptional performance she delivered throughout the entire 2016/2017 FIS Alpine World Cup season. Mikaela won the overall title with 1643 points, ahead of Slovenia’s Ilka Stuhec (1325 points) and Italia’s Sofia Goggia (1197 points). She also claimed her fourth small globe in slalom, her specialist discipline. The American skier was rewarded with a Longines timepiece from the hands of Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. In the male category, Austria’s Marcel Hirscher claimed his 6th overall title in front of Norway’s Kjetil Jansrud and Henrik Kristoffersen, who won yesterday his 3rd Longines Rising Ski Stars prize.

  • March 18, 2017

    Alpine Skiing

    Longines is the Official Partner and Timekeeper of the International Ski Federation (FIS) and both partners have forged deep bonds with each other. It was thus natural for the Swiss watch brand to dedicate a model to the FIS Alpine World Cup’s 50th anniversary. Two models – a feminine and a masculine version – are presented in a limited edition. Their transparent case back through which the scintillating movement can be observed bears a commemorative print, which confirms each watch’s exclusive identity. On the occasion of the FIS Alpine World Cup Finals in Aspen, these watches were presented to FIS representatives, including Sarah Lewis, FIS Secretary General. Involved in alpine skiing as early as 1924, the brand actually witnessed the birth of the FIS Alpine World Cup, as it was the timekeeper of the World Championships in Portillo in 1966, during which was announced its introduction.

  • March 15, 2017

    Commonwealth Games

    The representatives of the Gold Coast 2018 Commonwealth Games visited the Longines Boutique on Oxford Street in London, one day after the launch of the Queen’s Baton Relay in Buckingham Palace. Peter Beattie AC, Chairman Gold Coast 2018 Commonwealth Games and Mark Peters, CEO Gold Coast 2018 Commonwealth Games met Juan-Carlos Capelli the Vice-President and Head of International Marketing of Longines to celebrate the launch of the Queen Baton Relay, of which the Swiss Watch Brand is the proud Official Partner. A replica of the Queen Baton of the 2018 Commonwealth Games is now showcased in the Longines Boutique.%break% The Queen Baton carries a message to the athletes from Her Majesty Queen Elizabeth II, which will be read out at the Opening Ceremony of the Games. The Gold Coast 2018 Commonwealth Games will take place on the Australian East Coast from 4th to 15th April 2018. Longines is delighted to be the Official Partner for timing, scoring and results and the Official Timekeeper of this large multi-sport event as well as the Partner of Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis.

  • March 15, 2017


    While the excitement of the Dubai World Cup is building up in the city, the trophy of the Longines Dubai Sheema Classic is now showcased in the Longines Boutique at The Dubai Mall, the world’s second largest shopping mall. The Longines Dubai Sheema Classic is a Group 1 race open to thoroughbreds. It is run over a distance of approximately 2,400 meters and will take place during the Dubai World Cup, on 25 March at the Meydan Racetrack. Longines is delighted to be the Official Timekeeper of all events organized by the Meydan Group and to present the Official Watch of the Dubai World Cup, a model of The Longines Equestrian Collection.

  • March 13, 2017

    Commonwealth Games

    Buckingham Palace hosted the launch of the Gold Coast 2018 Commonwealth Games Queen’s Baton Relay on Monday 13 March 2017. Since 1958 and the games in Cardiff, the Queen’s Baton traveled from London to the Opening Ceremony of each Games, through the 71 nations or territories that make up the Commonwealth. Longines is the proud Official Partner of the Queen’s Baton Relay and will have the pleasure to welcome it in some of its Boutique during its journey all around the world. The Queen Baton carries a message to the athletes from Her Majesty Queen Elizabeth II, which will be read out at the Opening Ceremony of the Games. The Gold Coast 2018 Commonwealth Games will take place on the Australian East Coast from 4th to 15th April 2018. Longines is delighted to be the Official Partner for timing, scoring and results and the Official Timekeeper of this large multi-sport event as well as the Partner of Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis.

  • March 11, 2017

    Alpine Skiing

    Longines Ambassador of Elegance dominated the weekend at Squaw Valley, California, with two outstanding victories in giant slalom and slalom. This slalom win – her 6th in the 2016/207 FIS Alpine World Cup season – secured her the discipline’s crystal globe, which she already claimed in 2013, 2014 and 2015.

  • March 09, 2017


    For Longines, the Conquest V.H.P. signals a return to a technology that it has pioneered and perfected over the years, especially in relation to its timekeeping activities. The global launch of the new Conquest V.H.P. (Very High Precision) was held at Neuchâtel Observatory, a setting as spectacular as the timepiece itself. It was also at this iconic venue that the first quartz clock by Longines set a series of precision records back in 1954. Some 100 journalists and influencers from around the world attended the unveiling of this collection that celebrates precision and perfection. In this intimate and informal setting, Mr Walter von Känel, President of Longines, and Mr Juan-Carlos Capelli, Vice-President of Longines and International Marketing Director, accompanied guests on a fascinating journey through the history of Longines and its close relationship with quartz technology, from the very early days right through to the 2017 launch of the new Conquest V.H.P. The global launch was also an opportunity to free guests, albeit briefly, from the confines of the hyperconnected world. The fact that smartphones were not permitted inside the Observatory meant that everyone was able to immerse themselves fully in the experience. A temporary museum erected under the Observatory’s glass dome retold the Longines story and the many technical and technological innovations it has achieved during its history. Following a few explanatory words by the hosts, guests were led to a second room, a veritable cabinet of curiosities, to finally feast their eyes on the Conquest V.H.P. Outside the Observatory, a special interactive space was created where guests were able to take a much closer look at and handle the timepiece, as well as chat to Longines management. All in all, a fitting end to this very special presentation. Longines’ history with quartz has been one full of technical innovation and feats. In 1954, the brand developed a first quartz clock, which would quickly set a long series of precision records at the Neuchâtel Observatory. It was housed in the mythical Chronocinégines, an instrument that became a pioneer in the history of timekeeping, as it provided judges with a film strip composed of a series of prints at 1/100th of a second, allowing them to follow the movement of the athletes at the moment they crossed the finish line. In 1969, technological mastery led Longines to reveal the Ultra-Quartz, the first quartz wristwatch conceived to be mass-produced. A huge stride was made in 1984 with the quartz calibre fitted in the Conquest V.H.P., setting a precision record for that time. As an extension of these historic milestones, the winged hourglass brand is now presenting its new Conquest V.H.P., equipped with a movement developed by the ETA manufacturing company exclusively for Longines. This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. In its own way, and compared to connected watches whose disadvantages in terms of waves and recharging batteries it does not have, the Conquest V.H.P. has positioned itself as the standard-bearer of extreme precision. These steel watches are available in the 3 hands/calendar (41 and 43 mm diameter cases) and chronograph (42 and 44 mm diameter cases) versions. The chronograph displays hours, minutes and seconds, a 30-minute counter at 3 o’clock, a 12-hour counter at 9 o’clock and a 60-second counter in the centre. On each model, changes are made using the intelligent crown, while the E.O.L. indicator can preventatively signal the end of battery life. The Conquest V.H.P. collection models display blue, carbon, silvered or black dials. A steel bracelet with a folding safety clasp completes this exceptional piece.

  • March 03, 2017


    The event “Rendez-vous à Roland-Garros in partnership with Longines” was kicked off with the Japanese stage, which was held from February 27 to March 3 in Yokohama, at Yokohama Country and Athletic Club. 8 boys and 8 girls took part in the tournament and battled fiercely, while enjoying the pleasure of clay courts. Hikaru Shiraishi and Anri Nagata emerged victorious, following their final match against Ryuya Ata and Moyuka Uchijima respectively. Both winners received their ticket to take part in the final in Paris, on May 27, where they will be competing against the winners from five other countries: Brazil, South Korea, India, China and for the first time, from the USA.

  • March 27, 2017


    American rider McLain Ward aboard HH Azur claimed the last round of the Final of the Longines FEI World Cup™ Jumping, after having led the first and second rounds on Thursday 30 March, Friday 31 March at Omaha’s CenturyLink Center. Swiss rider Romain Duguet and Twentytwo des Biches settled for second place. Sweden’s Henrik von Eckermann riding Mary Lou landed at third place. The three star riders were granted an elegant Longines watch to reward their fantastic performance. The World Cup Champion received the watch from the hands of women tennis iconic star and Longines Ambassador of Elegance Stefanie Graf. All the riders had every reason to be proud of their contribution to a tremendous spectacle offered to the large audience of this week-end in Omaha. Besides, the Swiss watchmaker Longines had once again the great honor to be the Title Partner, Official Timekeeper and Watch of the event. On the occasion of the 2017 World Cup Final edition, the spectators of the show could discover the Official Watch, which was a lady model of the Longines Equestrian Collection, inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes. The piece in stainless steel showcases a silver-coloured checkerboard pattern dial decorated with diamond indexes. It belongs to a collection made up of watches with shapes and materials reminding symbolic elements of the world of horse lovers, a true celebration of riders and their mounts. The partnership between Longines and the FEI reinforces the traditional and long-lasting commitment of the Swiss watchmaker in equestrian sports. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of the three major indoor series (the Western European, Chinese and North American League) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and Final of the FEI Nations CupTM Jumping. Longines’ passion for equestrian sports as well as its commitment to show jumping dates back to more than a century. Since then, along with show jumping and flat racing, the brand is involved in the disciplines of eventing, endurance, driving and dressage. In all these disciplines, Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world.