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  • March 10, 2019

    Horse Racing

    On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.   The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.   The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.

  • March 03, 2019

    Jumping

    The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively. Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.

  • March 30, 2018

    Horse Racing

    Longines, represented by its Vice President and Head of International Marketing Juan-Carlos Capelli, was presented yesterday evening with an Appreciation Award from the hands of HH Sheikh Mohammed bin Rashid Al Maktoum and his son HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. This award celebrates the brand’s partnership with the Dubai World Cup to be held on March 31, 2018 at the Meydan Racetrack. As the Official Partner and Timekeeper of the event, Longines is also the Presenting Partner of the Longines Dubai Sheema Classic, the most important turf race of the day.

  • March 29, 2018

    Jumping

    The 2018 Longines FEI World Cup™ Jumping Final will take place at the AccorHotels Arena in Paris with Longines as its proud Title Partner, Official Timekeeper and Watch. This much-awaited competition will start on Thursday 12 April 2018 with Round I, followed by Round II on the next day and the Final on Sunday. The participants of this major event have been accumulating the qualifying points during the regional leagues, notably the Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping North American League and the Longines FEI World Cup™ Jumping China League. The Swiss watchmaking brand is looking forward to crowning the new World Champion and to present him, along with the second and third, an elegant Longines timepiece.   In addition, the winged hourglass brand is delighted to be the Official Timekeeper of the competitions of the FEI World Cup™ Dressage Final. The three best riders of the final of this elegant discipline will be granted a Longines watch.   The 2018 edition of the Finals in Paris will be the perfect occasion for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.   For this event, Longines is delighted to be associated with GL Events and the FEI, two institutions that share its passion for equestrian sport. The three collaborate notably in the context of Equita Lyon, an event of which Longines is the Official Partner, Timekeeper and Watch since 2013.%break%The Longines FEI World’s Best Jumping Horse and Rider Awards   On Wednesday 11 April, Longines and the FEI will proudly distinguish for the first time the top jumping horse and rider of the year by presenting 2017 Longines FEI World’s Best Jumping Horse and Rider Awards, during a ceremony held at the iconic Mairie de Paris. This celebration night will also include the Longines FEI World Cup™ Jumping Final and the FEI World Cup™ Dressage’s draws.   Longines and the FEI   As part of Longines’ Top partnership with the FEI, the winged hourglass brand is lending its name to the FEI world ranking for riders: the Longines Rankings. The brand is the Title Partner of the three indoor series (Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping North American League and the Longines FEI World Cup™ Jumping China League) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and the Final of the Longines FEI Jumping Nations CupTM.

  • March 29, 2018

    Commonwealth Games

    As the Official Timekeeper and Presenting Partner of Athletics, Gymnastics, Rugby Sevens and Table Tennis of the Gold Coast 2018 Commonwealth Games, Longines looks forward to 11 action packed days of sporting excellence, elegance at Longines Records Club and precision in timing in Australia from 4 April 2018. In exactly 10 days from now, the message from Her Majesty Queen Elizabeth II sealed in the Queen’s Baton, of which Longines is the proud Partner, will be revealed at the Opening Ceremony. This moment will mark the official beginning of the Gold Coast 2018 Commonwealth Games, one of the greatest multi-sport events with athletes participating from 70 Commonwealth nations and territories. From 4 to 15 April, Longines will be delivering precise timing, scoring and result services to feed the global broadcast and provide official results of all the competitions which will be held during the event. Longines once again wishes all the best to all participating athletes and is looking forward to seeing many record-breaking performances captured by its official timekeeping equipment throughout the 11 days of the Games.

  • March 29, 2018

    Jumping

    Longines and the Fédération Equestre Internationale (FEI) are delighted to celebrate equestrian excellence by presenting the Longines FEI World’s Best Jumping Horse and Rider Awards to the 2017 world’s highest officially rated jumping horse and rider. The ceremony, the first of its kind, will take place at the iconic Mairie de Paris on Wednesday 11 April 2018 along with the FEI World Cup’s draws for the disciplines of Jumping and Dressage. The Longines World’s Best Jumping Horse and Rider Awards will be presented in the form of magnificent crystal winged hourglasses in reference to the brand’s emblem. Those trophies can be admired in the Longines Museum in Saint-Imier (Switzerland). Furthermore, the winning rider and the representative of the winning horse will be granted an elegant Longines timepiece belonging to the Longines Saint-Imier Collection as well as a replica trophy. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said: “The Longines FEI World’s Best Jumping Horse and Rider Awards ceremony will enable us to once again celebrate the common passion for equestrian sports we share with our Top Partner the FEI. Through those awards, we aim to increase the visibility of show jumping and to bring together the heroes of the discipline on a global level. We really look forward to crowning the 2017’s best jumping athletes in the context of the prestigious Longines FEI World Cup™ Jumping Final.” “We look forward to honouring the achievements of the best rider and best horse at the inaugural awards ceremony in Paris”, FEI President Ingmar de Vos said. “We have established a very successful partnership with Longines, demonstrating the synergies between the brand and our sport and these awards do not only give extra recognition to the astonishing performances and dedication of our athletes, but they also give new attention to those in the industry and beyond. The creation of these awards has given an additional value to the Longines rankings and another incentive to our equestrian fans worldwide”. Accumulating points throughout the whole calendar year, the Longines FEI World’s Best Jumping Horse is determined from the horse’s 10 best results of the year in the Longines Rankings, whereas the Longines FEI World’s Best Jumping Rider is the leading rider in the Longines Rankings at the end of the year. Points for the Longines Rankings are accumulated in Grands Prix*, the Longines FEI World Cup™ Jumping and the Longines FEI Jumping Nations Cup™, including the Finals, as well as the World and European Senior Championships. Double points are awarded at Finals and Championships.

  • March 18, 2018

    Alpine Skiing

    Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on winning her second Overall Crystal Globe. With a total of 1773 points, she finished ahead of Switzerland’s Wendy Holdener with 1168 points and Slovakia’s Petra Vlhova with 977 points respectively. Following an exceptional 2017/2018 FIS Alpine World Cup season, Mikaela also claimed the slalom crystal globe for the fifth time of her career, with no fewer than seven victories in this discipline this season. While she dominated the technical disciplines, the American skier also claimed a first impressive World Cup Downhill race in Lake Louise, Canada, back in December. In the male category, Austria’s Marcel Hirscher won the Overall title for the seventh time, in front of Norway’s Henrik Kristoffersen and Longines Ambassador of Elegance Aksel Lund Svindal. As the Official Partner and Timekeeper of the FIS, the brand had the honor of rewarding the overall winners Mikaela Shiffrin and Marcel Hirscher with two exceptional athletes with elegant Longines timepieces during an official prize giving ceremony held in Are, Sweden in the context of the FIS Alpine World Cup Finals.

  • March 18, 2018

    Alpine Skiing

    Bringing together the season’s top-25 male and female skiers in each discipline, the FIS Alpine World Cup Finals are taking place this year in the Scandinavian ski resort of Åre, Sweden, which will also host the next FIS Alpine Ski World Championships – both event supported by Longines as the Official Partner and Timekeeper. On the occasion of the Finals, the Swiss watch brand celebrated the conclusion of the season by awarding the Longines Rising Ski Stars Prize. This year, it was a family-shared recognition, as Swiss siblings Mélanie and Loïc Meillard have distinguished themselves as the best female skier (under 21) and the best male skier (under 23) of the 2017/2018 World Cup season. For Mélanie Meillard, 2018 started off well as she claimed her first podium in the FIS Alpine World Cup, finishing third in the City Event in Oslo, Norway. With a total of 431 points at the end of the season, ahead of Katharina Gallhuber (AUT) with 303 points and Katharina Liensberger with 206 points, Mélanie finished ten times in the top-10 in World Cup races. With a score of 299 points at the end of the season, triple Junior World Champion Loïc Meillard had a very good season as well, being amongst the 10 best skiers at five of his World Cup races. Following the Ladies’ slalom race, Loïc Meillard was presented with a Longines timepiece, as well as a trophy and a cheque, from the hands of Longines Vice President and Head of International Marketing Juan-Carlos Capelli and Casper Gebeke, of Longines Sweden. His sister Melanie, who did not participate in the finals due to an injury, was represented by Jérôme Krieg from Swiss-Ski, who received the coveted recognition on her behalf.

  • March 16, 2018

    Commonwealth Games

    Today, Australian archery champion Taylor Worth carried the Queen’s Baton in Cairns, with the Conquest V.H.P. Gold Coast 2018 Commonwealth Games at his wrist. Bearing the colours of this great international sporting event, this exceptional timepiece features an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth Games”. Longines is delighted to be the Official Partner of the Queen’s Baton Relay, which is traveling through the nations of the Commonwealth to the Opening Ceremony of the XXI Commonwealth Games on 4 April 2018. Known worldwide for its excellence in precision timing, Longines is proud to be the Official Timekeeper of the Gold Coast 2018 Commonwealth Games and is looking forward to the beginning of the competition in 18 days.

  • March 16, 2018

    Alpine Skiing

    Longines, in collaboration with the FIS, of which it is the Official Partner and Timekeeper, proudly presented the fifth edition of the Longines Future Ski Champions, a one-of-a-kind competition bringing together the best international skiers under 16 years old. This year, the Swedish resort of Åre hosted the event in the context of the FIS Alpine World Cup Finals. The young athletes, coming from twelve different countries and selected by their respective national Federation, took part in a two-run giant slalom on the World Cup’s slope. The Longines timing system and course conditions were identical to those of the official competition. The 2018 edition was claimed by Italian skier Thomas Lorenzo Bini in 2:12.16, followed by French skier Benjamin Hoareau (+0.31) and Swedish skier Anton Rösnäs (+1.59). Thomas was presented with a trophy, as well as a Longines watch from the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Sarah Lewis, General Secretary for the FIS and Aksel Lund Svindal, Longines Ambassador of Elegance. Furthermore, the champion's national federation, the Federazione Italiana Sport Invernali, received a cheque destined to promote the sport among young people. The evening before, the athletes took part in the bib draw ceremony, held in the heart of Åre. They had the good fortune to be accompanied by Mikaela Shiffrin, Longines Ambassador of Elegance and patron of the event, who gave them some precious advice before the race day. The ceremony concluded with the inauguration of the countdown clock until the FIS Alpine World Ski Championships Åre 2019 – of which the brand is the Official Partner and Timekeeper – in presence of representatives from the FIS and the Organising Committee. The Longines Future Ski Champions race is part of Longines’ initiatives to encourage youth sports and discover young talents. The Swiss watch brand notably organises a tennis tournament for young hopefuls at Roland-Garros, the Longines Future Tennis Aces, and a race for young jockeys, the Prix Longines Future Racing Stars, which takes place at the Prix de Diane Longines in Chantilly. The Official Watch of the 2017/2018 FIS Alpine World Cup Finals The FIS Alpine World Cup Finals is the opportunity for Longines to highlight the Official Watch of the 2017/2018 season, the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Featuring a silver dial and stainless steel bracelet, this timepiece is equipped with a smart crown facilitating manipulations, as well as a perpetual calendar.   Results of the 2018 Longines Future Ski Champions race   Rank Bib Country Name 1st leg 2nd leg Total Difference 1 9 Italy Thomas Lorenzo Bini 1:06.28 1:05.88 2:12.16   2 5 France Benjamin Hoareau 1:06.52 1:05.95 2:12.47 +0.31 3 6 Sweden Anton Rösnas 1:06.58 1:07.17 2:13.75 +1.59 4 2 USA Jack Reich 1:06.93 1:07.66 2:14.59 +2.43 5 4 Japan Taiyo Kuwabara 1:09.10 1:08.36 2:17,46 +5:30 6 11 Canada Heiko Ihns 1:10.17 1:10.16 2:20.33 +8.17 7 10 Finland Erik Saravuo 1:10.30 1:10.18 2:20.48 +8.32 8 3 South Korea Mingyu Kang 1:11.85 1:11.48 2:23.33 +11.17 9 7 Germany Marinus Sennhofer 1:15.38 1:08.09 2:23.77 +11.61 DNF 1st run 1 Croatia Tvrtko Ljutic         DNF 1st run 8 Norway Jesper Wahlqvist         DNF 1st run 12 Switzerland Nicolas Macheret