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  • March 30, 2019

    Horse Racing

    As Official Timekeeper of all events organised by the Meydan Group, Longines was proud to time the nine races of the Dubai World Cup, held on 30 March, at the impressive facilities of the Meydan Racecourse. The Swiss watch brand also lent its name to the Longines Dubai Sheema Classic, one of the biggest turf races in the world, claimed by Old Persian led by William Buick. Old Persian’s winning owner, trainer and jockey received elegant timepieces from the hands of Matthieu Baumgartner, Vice President Marketing of Longines and Patrick Aoun, Brand Manager of Longines Middle East.   The Dubai World Cup was the perfect opportunity for Longines to highlight a model from the Conquest V.H.P. “Very High Precision” collection, as the Official Watch of the race day. This timepiece, featuring a blue dial, is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.  

  • March 28, 2019

    Jumping

    Swiss watch brand Longines is delighted to announce its new collaboration with THE LONGINES BALVE OPTIMUM Show Jumping and Dressage competition as Title Partner, Official Watch and Official Timekeeper. Initiated more than 70 years ago, this great sports event will be held in the elegant Castle of Wocklum, located in Balve (Germany), from June 13 to June 16.   This prestigious equestrian rendezvous, built upon tradition yet always looking towards the future, carries a clear vision, highlighted by its Director, Rosalie Freifrau von Landsberg-Velen: “We are incredibly proud and happy to make history in Balve this year. Longines represents a fantastic partner for the newly named LONGINES BALVE OPTIMUM. With our motto “future needs origin” as a foundation, we share various values with Longines, such as tradition, precision, motivation, know-how, top performance, elegance, love of equestrian sport and horses, high quality and idealism. The LONGINES BALVE OPTIMUM aims to become a name that will shine far beyond regional borders, combining our Sauerland down-to-earth character with the internationally recognized Longines brand. A great partnership that promises a great event." %break%Longines Marketing Vice President, Matthieu Baumgartner comments: "We are especially proud to announce that, from this point forward, Longines will associate its name with the LONGINES BALVE OPTIMUM. This new partnership reinforces our long-lasting passion for the equestrian universe, which dates back one century and half. More particularly, we, at Longines, attach a great importance to support events that are aligned with our core values of tradition, elegance and performance, which are perfectly embodied by the LONGINES BALVE OPTIMUM. We are looking forward to taking part in this exciting sports event, which strengthens Longines’ ties with Germany: a country in which our brand is present since its earliest moments, in the 1830s.” Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.

  • March 23, 2019

    Horse Racing

    On Saturday 23 March, the Swiss watch brand Longines celebrated its sixth year as the Title Partner, Official Timekeeper and Official Watch of the Longines Golden Slipper, also known as the `Jewel in the Crown´ of the Rosehill Carnival. On this occasion, Longines was proud to have timed the victory of Victorian jockey Damian Lane riding Kiamichi, who took out the coveted title in the richest two-year-old race. In front of an ecstatic crowd at the Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines timepieces from the hands of Longines representative. Longines Golden Slipper Carnival ambassadors, The Rubens frontman, Sam Margin and his international model wife Rosie Tupper, attended the race day and judged the Longines Prize for Elegance, selecting the most elegant female racegoer of the day. They presented the winner a beautiful Longines timepiece, echoing the elegance of this event and her highly distinguished outfit. The Longines Golden Slipper was the perfect occasion for the brand to highlight the Official Watch of the event, a model from the Record collection. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, the automatic timepieces of this collection house a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).

  • March 18, 2019

    Jumping

    The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI). The unique Longines Masters’ signature concept combining top of sport and lifestyle goes outdoor for the first time and will showcase four days of competition including the iconic Longines Speed Challenge, the Masters Power and the Longines Grand Prix. With prestigious partner brands, celebrity guests, unique shopping experiences, fine dining and family activities, the Longines Masters of Lausanne is set to become a unique rendezvous on the sporting and social calendar. Each Longines Masters events is broadcast in close to 100 countries and reach up to 260 million households, and benefits from extensive digital coverage reaching a unique global audience and new fans from around the world.

  • March 17, 2019

    Alpine Skiing

    In the context of the FIS Alpine Ski World Cup Finals, of which Longines is the Official Timekeeper, the Swiss watch brand was delighted to present the Longines Rising Ski Stars prizes today in Soldeu, Andorra. This title, which rewards the best female skier under the age of 21 and the best male skier under the age of 23 in the FIS Alpine Ski World Cup overall standings for the season, was awarded to Slovenia’s Meta Hrovat and France’s Clément Noël. Two-time slalom winner at the FIS Junior World Championships in 2018 and 2019, Meta Hrovat ended her third FIS Alpine Ski World Cup season with four top-10 results in the disciplines of slalom and giant slalom, while Clément Noël has achieved his best results in the circuit this season, claiming three slalom victories, in Wengen, Kitzbühel and Soldeu. Both talented athletes received a Longines watch, a trophy, as well as a cheque from Longines Vice President, Charles Villoz. This celebration was held today, following the prize giving ceremony for the overall winners of the 2018/2019 FIS Alpine Ski World Cup, a title defended by Longines Ambassador of Elegance Mikaela Shiffrin and Marcel Hirscher, who received an elegant timepiece to mark their outstanding performance. 

  • March 10, 2019

    Horse Racing

    On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.   The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.   The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.

  • March 03, 2019

    Jumping

    The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively. Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.

  • March 30, 2018

    Horse Racing

    Longines, represented by its Vice President and Head of International Marketing Juan-Carlos Capelli, was presented yesterday evening with an Appreciation Award from the hands of HH Sheikh Mohammed bin Rashid Al Maktoum and his son HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. This award celebrates the brand’s partnership with the Dubai World Cup to be held on March 31, 2018 at the Meydan Racetrack. As the Official Partner and Timekeeper of the event, Longines is also the Presenting Partner of the Longines Dubai Sheema Classic, the most important turf race of the day.

  • March 29, 2018

    Jumping

    The 2018 Longines FEI World Cup™ Jumping Final will take place at the AccorHotels Arena in Paris with Longines as its proud Title Partner, Official Timekeeper and Watch. This much-awaited competition will start on Thursday 12 April 2018 with Round I, followed by Round II on the next day and the Final on Sunday. The participants of this major event have been accumulating the qualifying points during the regional leagues, notably the Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping North American League and the Longines FEI World Cup™ Jumping China League. The Swiss watchmaking brand is looking forward to crowning the new World Champion and to present him, along with the second and third, an elegant Longines timepiece.   In addition, the winged hourglass brand is delighted to be the Official Timekeeper of the competitions of the FEI World Cup™ Dressage Final. The three best riders of the final of this elegant discipline will be granted a Longines watch.   The 2018 edition of the Finals in Paris will be the perfect occasion for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.   For this event, Longines is delighted to be associated with GL Events and the FEI, two institutions that share its passion for equestrian sport. The three collaborate notably in the context of Equita Lyon, an event of which Longines is the Official Partner, Timekeeper and Watch since 2013.%break%The Longines FEI World’s Best Jumping Horse and Rider Awards   On Wednesday 11 April, Longines and the FEI will proudly distinguish for the first time the top jumping horse and rider of the year by presenting 2017 Longines FEI World’s Best Jumping Horse and Rider Awards, during a ceremony held at the iconic Mairie de Paris. This celebration night will also include the Longines FEI World Cup™ Jumping Final and the FEI World Cup™ Dressage’s draws.   Longines and the FEI   As part of Longines’ Top partnership with the FEI, the winged hourglass brand is lending its name to the FEI world ranking for riders: the Longines Rankings. The brand is the Title Partner of the three indoor series (Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping North American League and the Longines FEI World Cup™ Jumping China League) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and the Final of the Longines FEI Jumping Nations CupTM.

  • March 29, 2018

    Commonwealth Games

    As the Official Timekeeper and Presenting Partner of Athletics, Gymnastics, Rugby Sevens and Table Tennis of the Gold Coast 2018 Commonwealth Games, Longines looks forward to 11 action packed days of sporting excellence, elegance at Longines Records Club and precision in timing in Australia from 4 April 2018. In exactly 10 days from now, the message from Her Majesty Queen Elizabeth II sealed in the Queen’s Baton, of which Longines is the proud Partner, will be revealed at the Opening Ceremony. This moment will mark the official beginning of the Gold Coast 2018 Commonwealth Games, one of the greatest multi-sport events with athletes participating from 70 Commonwealth nations and territories. From 4 to 15 April, Longines will be delivering precise timing, scoring and result services to feed the global broadcast and provide official results of all the competitions which will be held during the event. Longines once again wishes all the best to all participating athletes and is looking forward to seeing many record-breaking performances captured by its official timekeeping equipment throughout the 11 days of the Games.