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News

  • May 19, 2019

    Jumping

    The fifth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and Official Timekeeper, ended this Sunday in Madrid. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Madrid, was marked by the victory of Martin Fuchs (SUI) on Chaplin. To celebrate his achievement the Swiss rider was awarded an elegant Longines timepiece. Over the weekend, Longines was proud to highlight its Conquest V.H.P. “Very High Precision” model as the Official Watch of the event. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field.

  • May 05, 2019

    Jumping

    On Sunday 5 May 2019, Team Mexico (composed of Patricio Pasquel on Babel, Manuel Gonzalez Dufrane on Hortensia van de Leeuwerk, Lorenza O’Farrill on Queens Darling and Salvador Onate on Big Red) claimed the title at the Longines FEI Jumping Nations Cup™ of Mexico in Coapexpan. Team America took second place ahead of Team Canada. The Swiss watchmaking brand was also proud to present another highlight of the event, the Longines Grand Prix, held on Friday 3 May 2019. This international show jumping competition displayed a 100% Mexican podium with the victory of Lorenza O’Farrill on Calvira, followed by compatriots Andrea Azcarraga on Contendros and Gerardo Pasquel Mendez on Mighty Mouse. Longines had the pleasure to grant the winners of both competitions with elegant watches as a reward for their great performance.   In addition, this event was also the perfect opportunity for the brand to present the Official Watch, a new model form the iconic HydroConquest collection. Drawing its inspiration from the fascinating world of water sports, this line combines technical excellence and traditional elegance, both distinguishing hallmarks of the brand.

  • May 05, 2019

    Horse Racing

    This weekend, Louisville (USA) beat to the rhythm of horseracing. On Saturday, the Kentucky Derby, also known as “the most exciting two minutes in sports”, took place at Churchill Down. On that occasion, Country House, ridden by Flavien Prat, was declared the winner after disqualification for interference of Maximum Security. To mark their victory, Longines awarded Country House’s owner, trainer and jockey with Longines timepieces before an engaged crowd of spectators.   The Derby race represented the pinnacle of an exciting weekend of sport and elegance, with many highlights on and off the track. Earlier on Saturday, the Longines Churchill Distaff Turf Mile prize was claimed by Beau Recall, ridden by Irad Ortiz, who established a lead over Got Stormy and Daddy Is a Legend, close behind.   On Friday, Longines served as Title Partner, Official Timekeeper and Official Watch of the Longines Kentucky Oaks, with an exciting win from Serengeti Empress, ridden by Jose Ortiz. The Longines Prize for Elegance also made an elegant spectacle from the most fashionably attired attendees at Churchill Downs, who worked the pink carpet in their finery, vying for the coveted Longines Prize for Elegance and the chance to win a Longines watch. A panel of judges, including Longines U.S. Brand President Pascal Savoy, selected the most elegant contestants, in keeping with the brand’s motto, “Elegance is an Attitude.”   Presenting the Official Watches of the 2019 Longines Kentucky Oaks and the Kentucky Derby:   The spectators of the Longines Kentucky Oaks had the opportunity to discover the Official Watch of the event, a model from the Longines Master Collection. With its contemporary blue dial, glittering diamond indexes, and polished stainless-steel bracelet, this timepiece blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. Its self-winding movement and power reserve also ensure this Swiss-made Longines watch’s elegance is matched only by its precision and quality.   As the Official Watch of the Kentucky Derby, Longines was proud to highlight its chronograph model from the Conquest V.H.P. “Very High Precision” collection. The latter represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a blue dial, this watch houses an ultra-precise movement (+-5 seconds/year), a chronograph caliber and a perpetual calendar.   About Longines: Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • May 05, 2019

    Jumping

    The fourth leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses in Shanghai in front of the impressive 63-meter high China Art Palace. As the Title Partner and Official Timekeeper of the Tour, Longines was proud to be associated with the highlight of the Chinese stage, the Longines Global Champions Tour Grand Prix of Shanghai. Longines Ambassador of Elegance Aaron Kwok attended the event on Saturday, and witnessed the victory of Danielle Goldstein on Lizziemary in the featured competition. The multi-talented artist and Longines Ambassador of Elegance Aaron Kwok, together with Dennis Li, Vice President of Longines China presented her with an elegant Longines timepiece to celebrate her achievement. Over the weekend, Longines was proud to highlight a model of the Conquest V.H.P. collection as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. 

  • June 01, 2018

    Jumping

    After a breathtaking competition, the Portuguese rider Luciana Diniz won the “Longines Grand Prix der Schweiz” in St. Gallen with Fit For Fun 13. She was followed by Beat Mändli (Switzerland) with Dsarie on the second and Harriet Nuttall from Great Britain with A Touch Imperious on the third place. The winner received an elegant Longines watch. The watch brand took the occasion to support JustWorld International through the Clear The Jump action. Each time a rider and his horse cross the Longines triple obstacle clear, the equivalent of 200 meals was offered to the association, which aims to lift children out of poverty. Thanks to this campaign, Longines has helped to offer 5’000 meals for the benefit of the JustWorld International Foundation. For the sixth year in a row, the famous Swiss watch brand is the Title Partner and Official Timekeeper of the Longines FEI Jumping Nations Cup™ of Switzerland - Longines CSIO St.Gallen, held at the Gründenmoos in St. Gallen. The Official Watch of this year’s Longines FEI Jumping Nations Cup™ of Switzerland - Longines CSIO St.Gallen is an elegant model from the Record collection with a matt white dial and Roman numerals. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties und is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • May 30, 2018

    Jumping

    This evening, Longines was delighted to have presented the press with the thrilling programme for the 2018 Longines Paris Eiffel Jumping, which will take place from 5 to 7 July 2018. This competition, the tenth leg of the Longines Global Champions Tour, will bring together the best international riders and horses onto the Champ de Mars, with the emblematic Eiffel Tower in the background. Once again, the Swiss watch brand is proud to lend its name to this great five-star show jumping event and provide its timekeeping expertise for all the trials. For this fifth edition, Longines is looking forward to inviting spectators to enjoy a timeless moment riding its Carousel located in the Grand Village, open to the public. In addition, Longines is thrilled to present the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Paris. This competition allows the riders to earn points in the overall rankings of the Longines Global Champions Tour and thus obtain a golden ticket for the Longines Global Champions Tour Super Grand Prix, which will be held in December in Prague. Longines will enjoy the presence of its Ambassador of Elegance, the stunning Indian actress Aishwarya Rai Bachchan, who will be wearing the Official Watch for the event, a lady model from The Blue Edition of The Longines Master Collection. This steel timepiece displays a sunray blue dial adorned with diamond indexes, and comes with a matching blue alligator strap. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this collection. The Elegance of the heart This year for the first time, Longines is proud to be the Title Partner of the Longines Eiffel Challenge. This competition, held in presence of the Minister of Culture Françoise Nyssen, will be for the benefit of the “Mission Bern” which aims at restoring the French heritage related to the watchmaking and equestrian world. The French President Emmanuel Macron has entrusted this mission to the famous radio host and television presenter Stéphane Bern, known as a passionate about history. The Swiss watchmaking brand takes pride in its long tradition of supporting charity causes. It was thus natural for Longines to also give support to JustWorld International – a charity organisation that collects funds to help impoverished children – through the “Longines Clear The Jump” action, which will take place during Saturday evening's highlight trial: The Longines Global Champions Tour Grand Prix of Paris. Each time a horse and rider clears a Longines obstacle with no faults, the winged hourglass brand will offer 200 meals to the association. True to its slogan “Elegance is an Attitude”, Longines will take this opportunity to salute the heartfelt elegance that JustWorld has demonstrated over the years.

  • May 29, 2018

    Jumping

    On Sunday 27 of May, Chinese rider Nulahemaiti Abai riding Gulio van De Koelaar earned first place at the 2nd leg of the Longines FEI World Cup Jumping China League held in Chengdu. Compatriot Tongyan Liu on Ku Bu Qi took second place while Belgian rider Jolien Maenhaut on Pommeau du Heup arrived third. The event, of which Longines is the Title Partner, the Official Timekeeper and Watch, was held in Chengdu. Over the weekend, Longines had the pleasure to present the Official Watch of the event, a model belonging to the Record collection, which combines classic elegance and excellence, and aspiring to become the spearheads of the brand.

  • May 29, 2018

    Alpine Skiing

    The Swiss watch brand Longines was delighted to welcome today in Saint-Imier the winners of the 2018 Longines Rising Ski Stars Mélanie and Loïc Meillard for a visit of the company’s headquarters.  Accompanied by Longines Vice President and Head of International Marketing Juan-Carlos Capelli, the Swiss siblings and world-class skiers had the opportunity to discover the various stages of the exciting process of the production of a Longines watch, as well as the brand’s museum, which retraces the brand's fascinating history through the ages. Proudly wearing a Conquest Saint-Moritz model awarded by Longines in recognition of her 2018 Longines Rising Ski Stars title, Mélanie commented: “After winning the Longines Rising Ski Stars prize at the end of the last FIS Alpine World Cup, it was obvious that we wanted to know more about this emblematic company, deeply established in our region.”  And Loïc added: "Now that this is done, we can say that we are very impressed by the rich history of the brand. Like Longines, we are proud to represent this region on an international level.”%break%About the Longines Rising Ski Stars Awarded for the first time at the end of the 2012/2013 alpine skiing season,  the “Longines Rising Ski Stars” prize is presented to the best young female skier (under 21 years old) and male skier (under 23 years old) taking part in the FIS Alpine World Cup. The prize consists of a trophy, a Longines watch and a check of 20’000 CHF.

  • May 29, 2018

    Corporate

    With its proud, historic ties to the world of aviation, Longines has chosen to celebrate Charles Lindbergh’s first solo, nonstop transatlantic flight, an event timed by the Swiss watchmaker in 1927, by creating the Longines Lindbergh Award. Erik Lindbergh, grandson to the celebrated American pilot who performed the inaugural voyage on May 21, 1927, became the first recipient of the Longines Lindbergh Award. In May of 2002, during the 75th anniversary of the historic flight, a 53-year-old Erik Lindbergh walked in the footsteps of his illustrious grandfather and performed the same Atlantic crossing between Long Island, New York and Le Bourget, near Paris, aboard a small single-engine airplane. An artist and designer, Erik Lindbergh has been involved in a number of “crazy projects” in the field of space tourism and ecological airplanes. His story also tells of a struggle against adversity, having overcome severe health problems. Longines chose to grant the Longines Lindbergh Award at the headquarter of the New York Times, the newspaper that so passionately told of the exploits of Charles Lindbergh, during a special evening held Monday, May 21, on the anniversary of Charles Lindbergh’s flight. During the event, which brought together representatives from the aviation sector, members of the media and the Lindbergh family, Longines Vice President and Head of International Marketing Juan-Carlos Capelli reminded us of the brand’s historic involvement in the field of aviation. Mr. Capelli also awarded Erik Lindbergh with the Lindbergh Hour Angle Watch, a timepiece designed by his grandfather and developed by Longines shortly after the inaugural voyage, symbolizing the brand’s support for aeronautical pioneers and its close ties to Charles Lindbergh. Following his 1927 crossing, the adventurer approached Longines to create a watch that could respond to his aviation needs. Thus, the Lindbergh Hour Angle Watch was born and became the true watchmaking icon it is today. The Longines Lindbergh Award, which comes with $25,000 in reference to the sum received by Charles Lindbergh on behalf of Raymond Orteig for becoming the first aviator to successfully cross the Atlantic, is awarded each year to a person of Charles Lindbergh’s pioneering character, in a spirit of elegance and performance dear to the Swiss watchmaker. The award’s laureate is chosen by a jury that includes Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, Stéphanie Lachat, Doctor of History, Bernard Decré, President of the “A la recherche de l’oiseau blanc” association, and Spiros Bouas, pilot, co-founder and advisor for the “Spirit of St-Louis 2” project.

  • May 29, 2018

    Jumping

    On Sunday 20 May, the Longines FEI Jumping Nations Cup™ of France was marked by the victory of Team Brazil, which was composed of Luiz Felipe de Azevedo Filho, Felipe Amaral, Yuri Mansur and Pedro Veniss. Team Netherlands took second place followed by Team Switzerland. On Friday 17 May, Patrice Delaveau riding Aquila HDC captured the other highlight of the competition, the Longines Grand Prix - Ville de La Baule, on home soil. This prestigious event was the occasion for the brand to highlight the Official Watch of the event, a model of The Longines Master Collection, displaying a blue dial and a blue alligator bracelet. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist.