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  • June 29, 2015

    Jumping

    On Sunday 28 June 2015, Franke Sloothaak on AI Capone won the Longines Grand Prix of the Longines China Tour of Beijing. He received an elegant Longines watch from the hands of Mr. Harry Yip, Marketing Director of Longines China. The 2015 Longines China Tour of Beijing was the perfect occasion to discover the Conquest Classic Moonphase models, refined Longines timepieces dedicated to the equestrian world. Longines is the Title Partner, as well as the Official Timekeeper and Watch of the Longines China Tour.

  • June 27, 2015

    Jumping

    The magical backdrop of Port d’Hercule and the Prince’s Palace in Monaco provided once again a spectacular venue for the seventh round of the Longines Global Champions Tour from 25 to 27 June. Friday was marked by the victory of Iñigo Lopez de la Osa Escribano on Cascin and Abdelkebir Ouaddar on Cordano Sitte Z at the Longines Pro-Am Cup, while Scott Brash riding Hello M'Lady won the Longines Global Champions Tour Grand Prix du Prince de Monaco presented by HSBC Private Bank (Monaco) SA on Saturday. To honour these amazing performances, they were all presented with elegant Longines by Mr. Charles Villoz, Vice President of Longines. This event offered a great opportunity to discover the new Conquest Classic Moonphase, Longines chronographs which include a moonphase display. The sophistication of these timepieces makes them eminently refined watches and echoes the excellence and elegance of the stars of the equestrian universe. Longines is the Title Partner, as well as the Official Timekeeper and Watch of the Longines Global Champions Tour. This prestigious series brings together the Top 30 ranked show jumpers in the world to compete in some of the world’s greatest cities. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. In addition, the brand was partnering for the first time with a show jumping competition in 1912. Today Longines’ involvement in equestrian sports includes, besides show jumping, flat racing and eventing competitions.

  • June 24, 2015

    Horse Racing

    On Saturday 20 June 2015, Oriental Fox set a new record with a time of 4’45’’67 at The Queen Alexandra Stakes. To honour this amazing performance, elegant Longines watches were awarded to winning owner Markus Graff, trainer Mark Johnston, jockey Joe Fanning and groom Darren Forster. Longines is the Official Timekeeper of Ascot.

  • June 23, 2015

    Jumping

    Mr Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Mr Christophe Ameeuw, Founder and CEO of EEM, announced a new partnership during a press conference held on Tuesday 23 June 2015 at the Headquarters of EEM in Ecaussinnes. This important agreement sees the Swiss watch brand becoming the Title Partner, as well as the Official Timekeeper and Watch of the Longines Masters. From now on, the three show jumping events set up by the Belgian organizer and held in Los Angeles, Paris and Hong Kong bear the name of Longines and become the Longines Masters of Los Angeles, the Longines Masters of Paris and the Longines Masters of Hong Kong. The Swiss watch brand already was the Official Timekeeper and Watch of all the events organized by EEM, as well as the Title Partner of the competitions held in Los Angeles and Hong Kong. In addition, Longines gives its name to two highlights of each one of these events: the exciting Longines Speed Challenge and the renowned Longines Grand Prix. In the Longines Speed Challenge, the competitors’ aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the Longines Grand Prix celebrates the highest level of show jumping. The Longines Masters combine the very best sports level and the most elegant lifestyle with a unique staging. They are prestigious 5* indoor show jumping events where the best riders in the world are competing. Indeed, Longines and EEM share common values such as elegance, tradition and performance. Longines’ passion for equestrian sport dates back to 1878, when the brand produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In addition, the Swiss watch brand has been partnering with show jumping events since 1912. Today, Longines is involved in show jumping, flat racing and eventing.

  • June 17, 2015

    Horse Racing

    On Tuesday, the owners of Gleneagles, the winning horse at The St James's Palace Stakes, received an elegant Longines watch from the hands of His Royal Highness The Prince of Wales and Her Royal Highness The Duchess of Cornwall. In addition, Longines Vice President and Head of International Marketing Juan-Carlos Capelli presented a watch to Ryan Moore, the winning jockey of The Ascot Stakes. Owner, trainer and lad of Clondaw Warrior, the winning horse of this race, were presented with refined Longines watches as well. Australian actor Simon Baker, who has been an Ambassador of Elegance since 2012 and perfectly embodies Longines’ slogan “Elegance is an Attitude”, enhanced Wednesday’s race day with his presence. Longines is the Official Timekeeper as well as the Official Watch and Official Partner of Royal Ascot with the brand having enhanced on course presence including a branded chronometer close to the winning post. Renewing a partnership that began in 2007, the Swiss watchmaker will continue to add a touch of elegance and style, synonymous with the prestige of the Royal Meeting. Royal Ascot is the perfect venue for the Swiss watchmaker to present its new Conquest Classic Moonphase chronographs featuring a moonphase display. The sophistication of these timepieces makes them eminently refined watches and echoes the excellence and elegance of the stars of the equestrian universe. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In 1912 already the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing and eventing competitions.

  • June 16, 2015

    Corporate

    Former Olympic showjumper, two-term President of the International Equestrian Federation (FEI), FEI Honorary President and Classic-winning racehorse owner, HRH Princess Haya received the honour in recognition of “Her outstanding elegance as a competitor, a leader and a woman working tirelessly for the good of equestrian sports” said Mr. Juan-Carlos Capelli, Vice President & Head of International Marketing of Longines. HRH Princess Haya said “It is a massive honour to be the winner and the recipient of this award. I have so many people to thank and in every way I accept this award on behalf of the many women who have helped me along the way. The fact is that horses bring out the best in people and it’s all about working together. Nothing that I have ever achieved have I done alone.” HRH Princess Haya received the 2015 Longines Ladies Award consisting of a Longines pocket watch: The Longines Equestrian Pocket Watch Horses Trio 1911. The model that served as an inspiration for this 18-carat rose gold very limited edition is a Longines pocket timepiece dating from 1911 with a cleverly crafted background depicting a trio of horses. The heads of these three proud animals stand out against a background of delicately worked foliage. This model features the L878.4 calibre with manual winding, a Longines Manufacture movement. The Longines Ladies Awards recognise the success and achievements of elegant women at the very highest level of the global equine sports industry. The jury featured three leaders in world equestrianism: Mr. Ingmar de Vos, President of the FEI (Fédération Equestre Internationale); Mr. Louis Romanet, Chairman of the IFHA (International Federation of Horseracing Authorities); and Mrs. Nathalie Bélinguier, President of the FEGENTRI (International Federation of Gentleman and Lady Riders). Mr. Louis Romanet, Chairman of the IFHA, paid tribute to HRH Princess Haya’s role in promoting collaboration at the top level of equestrian sports: “She was a very good and very elegant show jumping rider before becoming an outstanding President of the FEI for eight years. HRH Princess Haya was elected as the first President of the International Horse Sports Confederation which we created together in 2014 as a formal vehicle of cooperation between the FEI and IFHA.” Mrs. Nathalie Bélinguier, President of the FEGENTRI, said: “Princess Haya has a spirit of competition and excellence. She especially illustrates this in Her elegance as a woman, the way in which She ran the FEI, which She directed marvellously well. Her noble way and her class have shown us this.” Mr. Ingmar de Vos, President of the FEI, said: “HRH Princess Haya has had a profound and long lasting effect not only on equestrian sport and all those involved in it but also on countless women outside the sport, who have been inspired by Her determination, Her strength and Her integrity. The Longines Ladies Award is a wonderful tribute to Her consummate sportsmanship and leadership both on and off the field and her ability to empower individuals and communities around the world.” The leaders of the global equine industry, including owners, breeders, riders and senior figures from all major equestrian organisations, attended. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In addition, the Swiss watch brand has been partnering with show jumping events since 1912. Today, Longines is involved in show jumping, flat racing and eventing.

  • June 12, 2015

    Corporate

    Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life. During a Garden Party thrown in the gardens of the Chantilly Castle, Longines unveiled the new advertising campaign of its new Longines DolceVita. Aishwarya Rai Bachchan, Longines Ambassador of Elegance, presented the collection together with Walter von Känel, President of Longines. The beautiful Indian actress lends her face to the new campaign. The black and white pictures show her in the middle of a happy picnic, much like the iconic picnic of the Prix de Diane Longines. The Garden Party was held precisely on the eve of this race, known for its elegance and of which the winged hourglass brand is the Title Partner and the Official Timekeeper. The Official Watch of the Prix de Diane Longines is indeed a Longines DolceVita model cased in steel and set with diamonds featuring a silver-coloured “flinqué” dial adorned with painted Roman numerals. Cased in steel, sometimes decorated with diamonds and finished by a choice of black, white, grey or red leather straps or by a stainless steel bracelet, the new Longines DolceVita models are decidedly feminine and charming – as is the new advertising campaign.

  • June 12, 2015

    Horse Racing

    The opening reception for the temporary photographic exhibition "Turf", organised by the Fondation de Chantilly and sponsored by the Swiss watch brand Longines, was held at the Great Stables at the Château de Chantilly on 12th June 2015. Charles-Henri Diriart, the Executive Director of the Domain of Chantilly, and Juan-Carlos Capelli, the Vice-President and Director of International Marketing for Longines, cut the ribbon in front of guests who had come to attend the preview of the hundred or so large-format photographs depicting the world of horse racing. Open daily from 10am to 6pm, the exhibition, whose secondary title is "Men and horses around the racecourse", features photographs taken by a score of well-known photographers. During the summer, these images will allow visitors to travel both through time (since the oldest among them date back to the 1930s), as well as to a range of geographical locations, from Chantilly to more distant destinations. The sponsoring of this exhibition by Longines is a further demonstration of the close ties linking the Swiss watchmaker to the Fondation de Chantilly. Since 2011, the brand has been the Title Sponsor, Official Timekeeper and Official Watch for the Prix de Diane Longines, a race held every spring at the Chantilly racecourse. In addition, a permanent Espace Longines exhibition area has recently been installed at the Museum of the Horse in Chantilly, which is also managed by the Fondation de Chantilly. Longines' passion for equestrian sport dates back to 1878, when the brand developed its first chronograph. This timepiece soon enjoyed great success at racecourses in the U.S.A. Today, the brand is the partner of a number of renowned races and show jumping competitions, and also of the governing organisations for these disciplines. The Longines timekeeping instruments on display in the "Turf" exhibition testify to this long-standing connection.

  • June 07, 2015

    Jumping

    During this year’s Longines CSIO Schweiz, St. Gallen was once again the place to be for the world’s best riders and their horses. The enthusiastic crowd was happy to attend the thrilling performances of their stars and to see equestrian sports at its highest level. The prestigious „Longines Grand Prix der Schweiz“ – one of the highlights of the event - was won by Swiss rider Romain Duguet and his mare Quorida de Treho. He was followed by Steve Guerdat (SUI) with Nino Des Buissonnets on the second and Darragh Kenny from Ireland with Sans Soucis Z on the third place. The winner received an elegant Longines watch from the brand’s President Walter von Känel. Romain Duguet won as well the Longines Trophy, awarded to the best rider of the Longines CSIO St. Gallen 2015. During the event, Longines also provided its support to the charity association JustWorld International. In this perspective, Longines set up a “Longines Clear The Jump” contest during the “Longines Grand Prix der Schweiz”. Every obstacle faultlessly cleared had Longines make a donation to JustWorld International. With this project, a total could be generated which correlates with 5000 meals for children in developing countries. The Official Watch of this year’s Longines CSIO Schweiz St. Gallen was a model of the Conquest Classic Moonphase line. This chronograph reflects at the same time the brand’s presence in the most prestigious equestrian events all over the world and the importance it attaches to its watchmaking tradition.

  • June 07, 2015

    Horse Racing

    An enthusiastic crowd attended Belmont Park cheering loudly for the chance to watch history unfold. After a quick start, American Pharoah set the pace to win the Belmont Stakes and secure the Triple Crown. His exciting run will be remembered for years to come - cementing 2015 as an important season in the history of horseracing. In 1978, Affirmed won the Kentucky Derby, Preakness Stakes and Belmont Stakes to achieve what’s considered the greatest accomplishment of a thoroughbred racehorse. Now, more than 35 years later, Longines had the honor of timing American Pharoah’s successful runs at all three races – a feat that has only happened 12 times before. After each victory, American Pharoah’s owners, trainer and jockey were presented with timepieces from the Longines Conquest Classic collection. To further celebrate this momentous win, Jennifer Judkins, U.S. Brand President for Longines, also presented Zayat Stables (Owner), Bob Baffert (Trainer), and Victor Espinoza (Jockey) with elegant, rose gold Conquest Classic watches to mark the occasion. This year, the brand hosted the second annual Longines Most Elegant Woman at Belmont fashion contest to celebrate the elegant style associated with the Triple Crown. The chic ladies of Belmont walked the runway for celebrity judges who selected the most elegant woman and awarded her a stainless steel and rose gold watch from the Conquest Classic Collection featuring a stunning diamond bezel. Longines Conquest Classic watches were also presented to the winning Tepin’s owner, trainer and jockey of the “Longines Just a Game” race. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. First worn on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. It was already being used by most sport judges in New York in 1886.