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  • June 30, 2017

    Corporate

    As the auction for the three Flagship Heritage by Kate Winslet timepieces has come to an end, Longines would like to warmly thank the donators for their generous contribution to the Golden Hat Foundation, the charity co-founded by the British actress. The first remaining piece will be kept in the Longines museum located at the company’s headquarters, in Saint-Imier, Switzerland, while the second, numbered 5/5, was presented to Kate Winslet. About The Golden Hat Foundation The Foundation focuses on distribution of information about autism and autism awareness, encouraging a different approach and view of the condition. We have a special focus on those autistic individuals that are either non-verbal or otherwise on the more severe end of the autism spectrum. These individuals that are often thought less capable or less intelligent are indeed very gifted in many cases and possess normal intelligence but just lack the means of communication that allows them to express their intellect.  Key message of the Foundation is to shine a light on the abilities of those that are autistic and advocating for increased opportunities for this part of the autistic population.

  • June 30, 2017

    Jumping

    Longines is delighted to have presented the 2017 Longines Paris Eiffel Jumping from 30th June to 2nd July. After its move to the Plaine de Jeux de Bagatelle, on the banks of the River Seine, last year, the event returned to its exclusive location on the Champ de Mars, in the very heart of Paris. This event, which combines top level show-jumping and glamour atmosphere, saw the victory of Julien Epaillard riding Usual Suspect D’auge during the Longines Global Champions Tour Grand Prix of Paris.   The Longines Paris Eiffel Jumping is also the 8th leg of the Longines Global Champions Tour. This series of 15 stages began in April in Mexico City and will end in November in Doha, Qatar. For the moment, Harrie Smolders is number one at the Longines Global Champions Tour Rankings with 185 points, followed by Christian Ahlmann with 180 points.%break%Every year, the Longines Paris Eiffel Jumping attracts thousands of equestrian sport enthusiasts. For this 4th edition, Longines invited the spectators of the event to enjoy its horse Carousel.   Longines also had the pleasure to present the Official Watch of the event, a new model of The Longines Master Collection. This stainless steel lady timepiece displays a sunray blue dial with diamond index matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this emblematic collection of Longines.

  • June 25, 2017

    Jumping

    The magical Port d’Hercule of Monaco offered a spectacular venue for the seventh leg of the Longines Global Champions Tour. The event was marked by the victory of Alberto Zorzi riding Cornetto K during the Longines Global Champions Tour Grand Prix du Prince de Monaco. To honour his great performance, the Italian rider was presented with a Longines watch from the hands of the Longines Ambassador of Elegance Ingeborga Dapkunaite.   The talented actress, who starred with Tom Cruise and Brad Pitt, joined Longines on Saturday to attend the competitions in Monaco. Naturally elegant, Ingeborga Dapkunaite has been devoting her charm and grace to Longines since 2005.   On Friday evening, the Longines Pro-Am Cup was won by Lucy Davis and Flo Fulton Miller. The Swiss Watch Brand participated in the competition with a team formed by Longines Ambassador of Elegance Jane Richard Philips and her husband Ignace Philips. In this charity trial, each team consists of two riders, one from among the world’s best professional riders and an “amateur”.   Longines also presented the Official Watch of the Longines Global Champions Tour of Monaco, a new variation of The Longines Master Collection displaying a sunray blue dial. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this collection. The elegant timepiece, housing a mechanical self-winding movement, is complimented by a blue alligator watch strap and features diamond indexes.

  • June 23, 2017

    Jumping

    Monaco hosts the seventh leg of the Longines Global Champions Tour this weekend. On Friday night, professional riders and amateurs competed together for the Longines Pro-Am Cup. Each team involved in the competition gathered one professional rider and one “amateur”. Lucy Davis on Boucherom and Flo Fulton Miller on Rio de la Grandiere won the 2017 edition. The Longines team was composed of Longines Ambassador of Elegance Jane Richard Philips and her husband Ignace Philips. As Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines is looking forward to seeing some of the best riders and horses on Saturday night for the Longines Global Champions Tour Grand Prix du Prince de Monaco.

  • June 22, 2017

    Jumping

    Friday 23 June, in Rotterdam Team Sweden made it and won the 5th leg of the FEI Nations Cup™ Jumping Europe Division 1 League. On Sunday, the Longines Grand Prix Port of Rotterdam was won by Peder Fredricson (SWE) on H&M All In. During the four day competition, the watchmaker served as the Official Timekeeper and presented as the Official Watch of this event a lady model of the Longines Equestrian Collection.

  • June 20, 2017

    Horse Racing

    On Tuesday June 20th, the owners of Lady Aurelia, the winning horse The King’s Stand Stakes, received an elegant Longines watch from the hands of TRH's The Duke and Duchess of Cambridge. Earlier that day, Longines Vice President and Head of International Marketing Juan-Carlos Capelli presented a watch to Stevie Donohoe, the winning jockey of The Coventry Stakes. Owner, trainer and lad of Rajasinghe, the winning horse of this race, were rewarded with refined Longines watches as well. In addition, Norwegian alpine skiing champion Aksel Lund Svindal, member of the Longines family since 2007, enhanced the race day with his presence. The first race day of the Royal Meeting was marked by no fewer than by three race records, in The Queen Anne Stakes, The Coventry Skates and The St James’s Palace Stake – all timed by Longines, the Official Timekeeper of the event.   Longines, which celebrated last year the ten-year anniversary of its partnership with Ascot, is the Official Timekeeper and Watch and Official Partner of Royal Ascot, with the brand having enhanced on course presence including a branded chronometer close to the winning post. This event, characterized by the most traditional English sartorial elegance, was the perfect occasion for the Swiss watchmaker to present its new models from the Longines Master Collection, displaying a sunray blue dial. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In 1912 already the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, driving, dressage and eventing competitions.

  • June 18, 2017

    Corporate

    On 17 June 2017, the evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005. Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand. The watchmaker is associated with the event at the Chantilly racecourse as its Title Partner and Official Timekeeper for the seventh time.

  • June 18, 2017

    Horse Racing

    The highlight race of the 168th Prix de Diane Longines was marked by the victory of Senga ridden by Stéphane Pasquier on Sunday 18 June. In front of the tens of thousands spectators at the Chantilly racecourse, the pair won the Prix de Diane Longines, the world's top race for fillies, which the Swiss watchmaker has been timing since 2010. This victory was celebrated by the watchmaker, the Title Partner, Official Timekeeper and Watch of the event, who had an elegant Longines watch handed by its Ambassador of Elegance and alpine skiing champion Mikaela Shiffrin to Senga’s owner, trainer and jockey.   Moreover, the ambassador granted the new blue lady model of The Longines Master Collection, the Official Watch of the event, to the most elegant female racegoer, Marih-Sara Ennceiri, as the “Mademoiselle Diane par Longines” prize. The stainless steel lady model displays a sunray blue dial with diamond indexes matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this collection. Its timepieces are notable as much for their intrinsic quality as for their style made up of balanced designs. Besides, the watch brand organized a launch party for this new model in the French capital on Saturday 17 June.   This year, the program of the Prix de Diane Longines expanded and also took place on Saturday 17 June. Thus, on Saturday, the south-african jockey Mpumelelo Mjoka’s talent allowed him to win aboard Beaupreau the Prix Longines Future Racing Stars. The lady jockey Diana Lopez Leret and Beruska also crossed first the finishing line of the Prix de La Reine Marie-Amélie Longines. These two races put in the spotlight the remarkable skills of young jockeys from all around the world and the lady riders of the International Federation of Gentlemen and Lady Riders (FEGENTRI), of which the Swiss brand is the Official Partner and Watch. The brand had thus the great honor to award both winners an elegant Longines watch as well as a school bursary to the youngest winner.

  • June 17, 2017

    Horse Racing

    This year, the program of the Prix de Diane Longines, of which Longines is the Title Partner, the Official Timekeeper and the Official Watch, expanded and began with the first race day on Saturday 17 June. The following day features the highlight race, the Prix de Diane Longines, which will be attended by Longines Ambassador of Elegance Mikaela Shiffrin. Thus, on 17 June 2017, the South African jockey Mpumelelo Mjoka’s talent allowed him to win aboard Beaupreau the Prix Longines Future Racing Stars. The lady jockey Diana Lopez Leret and Beruska also crossed first the finishing line of the Prix de La Reine Marie-Amélie Longines. These two races put in the spotlight the remarkable skills of young jockeys from all around the world and the lady riders of the International Federation of Gentlemen and Lady Riders (FEGENTRI), of which the Swiss brand is the Official Partner and Watch. The brand had thus the great honor to award both winners an elegant Longines watch as well as a school bursary to the youngest winner. The spectators of the event are offered the opportunity to discover the Official Watch, which is the new blue lady model The Longines Master Collection. The stainless steel piece displays a sunray blue dial with diamond index matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this collection. Its timepieces are notable as much for their intrinsic quality as for their style made up of balanced designs. Besides, the watch brand organizes a launch party for this new model in the French capital on Saturday 17 June.

  • June 16, 2017

    Corporate

    On May 21, 1927, the "Spirit of St. Louis" landed at Le Bourget Airport in Paris after a flight of 33:30.  At the helm, a young American pilot called Charles A. Lindbergh, who left New York the day before and who has just completed the first transatlantic solo flight without a stopover.  It was a historic feat.  As an official timer for The World Air Sports Federation, Longines also participated in the homologation of this prowess by timing the flight and then adding it to the list of air records. On June 16, 1927, following this historic flight, Charles Lindbergh received a prize of $25,000 in New York, promised by Raymond Orteig to the first aviator who would make the non-stop crossing between New York and Paris.  90 years later, Longines announces the creation of a yearly $25,000 prize for an adventurer or a pioneer.  In this regard, Juan Carlos Capelli, Vice President of Longines and Director of International Marketing, said: "Historically, Longines has always been at the side of those who wanted to go further and discover new horizons.  Today we are proud to be able to contribute to the establishment of new records by this award, which will reward personalities who have achieved a feat in their field, in the spirit of elegance and performance dear to Longines."  This award will be presented for the first time on May 21, 2018, in New York. The ties between Longines and Charles Lindbergh were close.  Following his crossing, the aviator approached the watch brand to create a timepiece that meets his needs as an aviator, and thus was born the Longines Hour Angle watch, a veritable icon in the history of the company.  The Lindbergh Hour Angle Watch 90th Anniversary, a new edition of this remarkable piece and produced in a numbered series limited to 90 watches, was launched this year to commemorate this 90th anniversary.  This exceptional titanium and steel timepiece is intended for those who are passionate about history, adventure and watchmaking.