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  • June 29, 2018

    Jumping

    The magical harbor of Monte-Carlo has offered a spectacular venue for the ninth leg of the Longines Global Champions Tour. This three-day competition of top-class show jumping was marked by the victory of Shane Breen riding Ipswich van de Wolfsakker in the Longines Global Champions Tour Grand Prix du Prince de Monaco on Saturday. This victory handed him the ninth golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the previous legs. Longines Ambassador of Elegance Jung Woo-Sung presented the Irish rider with an elegant Longines timepiece in recognition for his great performance. Longines was indeed honored to welcome the new Ambassador of Elegance Jung Woo-Sung in this prestigious equestrian rendezvous as the praised South Korean actor, accomplished director and producer, perfectly expresses Longines’ motto “Elegance is an attitude”. On Friday evening, Mona Ferry and Christian Rhomberg claimed victory at the Longines Pro-Am Cup, supported by Charlotte Casiraghi as the Patron of this competition. This trial allows an amateur and professional rider to compete together for the coveted title, with a focus on speed and agility. The Swiss watch brand participated in this competition with a team made up of Longines Ambassador of Elegance Jane Richard Philips and her husband Ignace Philips. They took the fifth place during this prestigious competition. The Official Watch of the Longines Global Champions Tour of Monaco is a ladies model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand.

  • June 27, 2018

    Corporate

    On Wednesday 27 June 2018, Longines launched its Conquest V.H.P. line in Portugal, in the elegant venue of the Lisbon observatory. This latest collection represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. This event was also the occasion for Longines to invite its guests on a fascinating journey through the company’s history of quartz, which has been one full of technical innovation and feats.

  • June 23, 2018

    Jumping

    Made up of Nicola Philippaerts, Niels Bruynseels, Jos Verlooy and Pieter Devos, Team Belgium claimed a back-to-back victory at the Longines FEI Jumping Nations Cup of The Netherlands in Rotterdam, on Sunday June 24th. They finished ahead of Team Germany (second) while Team US, Team Netherlands and Team Switzerland shared third place. On June 22, the brand presented the Longines Grand Prix of Rotterdam, won by Jos Verlooy (BEL) on Caracas. To celebrated these outstanding performance, Longines awarded the riders with elegant timepieces.

  • June 21, 2018

    Horse Racing

    Ascot (UK) / Saint-Imier (Switzerland), 21 June 2018 – Longines and Ascot Racecourse are proud to announce the official launch of the Swiss watch brand’s innovative Longines Tracking System, which was successfully inaugurated during the prestigious Royal Meeting, on Wednesday 20th of June. Ascot Racecourse thus becomes the first racecourse to be equipped with the system. This game-changing timing and tracking system – a world premiere in the horse racing industry – provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration. In addition, it measures the horses’ covered and remaining distance in the race. Entirely based on satellite data, the Longines Tracking System boasts extreme accuracy, without any permanent installation on the racecourse, as required by the currently existing tracking systems. Developed in collaboration with Swiss Timing, the system represents a technological break-through in the horseracing industry, as it enables the most prestigious racecourses across the globe – including those located in protected historical or natural sites - to have access to such advanced technologies. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines said: “For Longines, investing in technological advancements is the latest step in its long-term relationship with horseracing. The Longines Tracking System delivers a number of benefits to the sport and is a game-changer for the racing industry. We believe that live performance data enhances viewing experience and depth of understanding of the sport.”%break%Juliet Slot, Chief Commercial Officer, Ascot Racecourse commented: “We are delighted to have installed the new Longines Tracking System, adding valuable information to our racegoers and racing shareholders even now in the early days of its implementation. Longines as our Official Partner and Timekeeper has been committed to showcasing their system at Ascot and we are delighted with the results.” Longines’ passion for equestrian sports dates back more than 140 years. In 1878 already, it produced a chronograph engraved with a jockey and his mount.  Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the second. Longines’ involvement in equestrian sports includes show-jumping, flat racing, endurance, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of tradition, performance and elegance, which are the key values of the brand.  

  • June 20, 2018

    Horse Racing

    Characterized by a typical English sartorial elegance, Royal Ascot is considered worldwide to be one of the most prestigious sporting events in the calendar. After celebrating its ten-year partnership with Ascot in 2016, Longines proudly announced last week the renewal of its long-lasting association with the Berkshire racecourse. Under this agreement, the brand becomes an Official Partner of Ascot and continues its designation as Official Timekeeper and Watch. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays. This day was thus chosen by Longines to invite its Ambassador of Elegance, acclaimed Asian actor Eddie Peng, to experience the Royal Meeting’s unique atmosphere. Following the remarkable victory of Kew Gardens in the Queens’ Vase, Eddie Peng, together with Longines Vice President and Head of International Marketing Juan-Carlos Capelli, presented Longines timepieces to the winning owners, lad, trainer Aidan O’Brien, jockey Ryan Moore. Later on that day, the Prince of Wales and the Duchess of Cornwall rewarded the winning connections of Poet’s Word with the brand’s timepieces as well.   In line with the refinement of the Royal Meeting, Longines is highlighting the Record collection as the Official Watch of the event. The automatic models in this line combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. In addition, they are certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.

  • June 18, 2018

    Horse Racing

    As the Official Partner and Timekeeper of Royal Ascot, the Swiss watch brand Longines was proud to reward Calyx’s winning owner, trainer, lad and jockey – Frankie Dettori, winner of the 2015 Longines World’s Best Jockey – with elegant Longines timepieces, following their victory in the Coventry Stakes. Later in the day, Her Royal Highness Princess Anne also presented the King’s Stand Stakes winners with watches from the brand.   Characterized by the most traditional English sartorial elegance, Royal Ascot was the equestrian rendezvous chosen by the brand to invite the American rider Ariana Rockefeller and UK couple Ali Gordon and Lydia Millen to take part in a photo shoot featuring the Official Watch of the event, a ladies’ model and a gent’s model from the Record collection. Combining classic elegance with excellence, all timepieces in this line integrate a silicon balance spring with unique properties, and are certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC).   Longines recently announced the renewal of its long-lasting partnership with Ascot, which sees the brand become an Official Partner of the racecourse and continue its designation as the Official Timekeeper. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays.

  • June 16, 2018

    Jumping

    On Sunday 17th of June, Team Belgium, composed of Olivier Philippaerts, Pieter Devos, Jerome Guery and Niels Bruynseels, were convincing winners of the Longines FEI Jumping Nations Cup of Poland held in Sopot. Second place was taken by Team France, followed by Team USA. As the Title Partner, Official Timekeeper and Watch of this international show jumping competition, Longines was also proud to present another highlight of the event: the Longines Grand Prix on Friday 15th of June. On this occasion, Henrik von Eckermann (SWE) on Castello earned first place, ahead of Margie Goldstein-Engle on Royce and Jaroslaw Skrzyczynski on Chacclana. Longines was proud to grant the winners of both competitions with elegant timepieces as a reward for their great performance. It was also the occasion for the brand to highlight the Official Watch of the event, a model from the Conquest V.H.P. “Very High Precision”, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

  • June 16, 2018

    Horse Racing

    The 169th edition of the Prix de Diane Longines saw the incredible victory of Laurens ridden by American jockey Patrick McDonald at the world’s most important race for fillies. The eagerly anticipated racing event took place at the sumptuous Chantilly racecourse on Sunday 17 June 2018 in front of thousands of spectators who flocked to watch the day’s eight thoroughbred races. As the Title Partner, Official Timekeeper and Watch of the event, Longines celebrated Laurens’ remarkable performance by awarding its owner, trainer and jockey with elegant timepieces. They were presented by Zhao Liying, Longines Ambassador of Elegance, who joined the Longines family in 2017 to mark the brand’s 185th anniversary. Renowned for her remarkable acting talent and widely recognised as a true style icon, Zhao Liying has over 60 million fans on Chinese platform Weibo. At the emotional sporting event, Zineb El Briouil put in a winning performance on Beaupreau in the Prix Longines Future Racing Stars, which is open to young jockeys from riding schools across the world, allowing the winner to be granted a school bursary. Meanwhile amateur jockey Alice Bertiaux and her horse Ducale di Maremma took first place in brilliant style in the Prix de La Reine Marie-Amélie Longines, a race between female riders from FEGENTRI (International Federation of Gentlemen and Lady Riders). The watch brand has always been committed to showcasing the passion of up-and-coming talent and amateurs for their favourite sport, and it was therefore delighted to award the champions of the races with an elegant Longines watch. At the day of races, imbued with its own unique brand of elegance, the event’s Official Watch was also revealed to spectators: a model from the Record collection. The line combines classic elegance and excellence with the aim of becoming one of the brand’s flagship ranges. Given their high accuracy, all the models in the Record collection have been certified as chronometers by the COSC (Official Swiss Chronometer Testing Institute). A timepiece belonging to the Record collection was presented by Zhao Liying to the most elegant female racegoer, Joana Contremoulin, the winner of the “Mademoiselle Diane by Longines” award. In addition, Longines is delighted to be the main patron of the “Painting the Races” exhibition held at the Domain of Chantilly from 16 June to 14 October 2018. The brand is proud to be associated with the exhibition, which will allow the public to discover exceptional works featuring racehorses dating from the late 18th century to the late 19th century. The equestrian world has been of central importance to Longines for over 140 years.

  • June 15, 2018

    Corporate

    The exhibition “Painting the races”, which takes place at the Salle du Jeu de Paume from June 16th to October 14th, allows the public to discover exceptional artworks from the late 18th century to the late 19th century, around the theme of horseracing. The exhibition features three major artists: George Stubbs, Théodore Géricault and Edgar Degas and is perfectly in line with the values of Tradition, Elegance and Performance dear to Longines. The Swiss watchmaking brand places tradition at the center of its innovation to build its future. The same holds for the artists represented in this exhibition: Degas – contemporary to Longines – created some of the most beautiful masterpieces in the continuity of its predecessors, Stubbs and Géricault. In addition, the sumptuous Domaine de Chantilly – as well as the races, which are celebrated in this exhibition – illustrate the Elegance, an intrinsic value of the brand. Finally, Performance applies to the artist, the watchmaker, as well as to the horse and the jockey.

  • June 15, 2018

    Jumping

    The eighth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and Official Timekeeper, ended this Saturday in Cascais. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Cascais, was marked by the victory of Nicola Philippaerts on H&M Harley vd Bisschop. In recognition for his great achievement, the Belgian rider was presented with an elegant Longines timepiece. During the event, Longines has highlighted a Conquest V.H.P. “Very High Precision” model as the Official Watch. This timepiece represents a new achievement in the field of quartz, in combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.