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  • June 16, 2019

    Horse Racing

    The much-awaited Prix de Diane Longines, of which Longines was the Title Partner for the 9th consecutive year, saw the incredible victory of Channel and Pierre-Charles Boudot (FR) in the world’s biggest race for fillies. The Swiss watchmaking brand was delighted to present the owner, trainer and jockey of Channel with elegant timepieces from the hands of its Ambassador of Elegance Simon Baker. The acclaimed Australian actor joined the Longines Family in 2012 and was introduced as a new Longines Ambassador of Elegance during that year’s edition of the Prix de Diane Longines. With no fewer than nine races to rhythm this prestigious and glamorous event, the Prix de Diane Longines offered great sports emotions for the delight of all equestrian lovers in attendance. As the Official Timekeeper of the event, Longines was particularly proud to be part of the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines. The former is open to young jockey from riding schools across the world, while the latter showcases the female riders from the FEGENTRI (International Federation of Gentlemen and Lady Riders). French jockey Thomas Trullier riding Espionne set themselves apart in the Prix Longines Future Racing Stars and Tereza Grbavcicova (CZE) and her mount Bubble Brook crossed the finishing line first in the Prix de La Reine Marie-Amélie Longines. The brand had thus the great honor of granting both winners with an elegant Longines watch as well as a school bursary to the youngest winner. On the occasion of the 170th edition of this equestrian rendezvous of elegance, the sumptuous Chantilly racecourse was adorned with colourful motifs of racing silks for the greatest pleasure of the elegantly dressed spectators. Together with its Partner France Galop, Longines organized the “Mademoiselle Diane by Longines” award, celebrating the most elegant lady at the racecourse. This year, Abigail Lopez-Cruz was selected by the jury as the winner and had the honour to receive an elegant timepiece belonging to the Record collection from the hands of Simon Baker. The Record collection – the Official Watch of the 2019 edition The Prix de Diane Longines was also the occasion for the brand to present a stainless steel and rose gold model of its Record collection as the Official Watch of the event. Combining classic elegance and watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). Besides, this collection was celebrated in grand style on Saturday evening, during a special event held in the gardens of the sumptuous Château de Chantilly in the presence of Longines Ambassadors of Elegance and Hollywood stars Kate Winslet and Simon Baker. For this unique and exclusive event, Longines highlighted – on the wrists of its Ambassadors – a stainless steel and rose gold pair watch from the Record collection, which is perfectly in line with the philosophy of the brand to give its female and male customers a wide range of variations in all of its collections, enabling them to find the perfect fit for their taste and personality.

  • June 15, 2019

    Corporate

    On the eve of the much-awaited Prix de Diane Longines, the Swiss watchmaking brand held a special event in the breath-taking setting of the Château de Chantilly with its Ambassadors of Elegance and acclaimed actors Kate Winslet and Simon Baker. Longines was proud to welcome them for the very first time together in a same venue. Before attending this elegant celebration, Kate Winslet and Simon Baker had the opportunity to take part in a joint photoshooting, a premiere for the two actors, highlighting a pair watch from the Record collection. Together with the Longines management, Kate and Simon were delighted to present the exclusive visuals during the celebration.   For this unique and exclusive event, Kate Winslet and Simon Baker highlighted a pair watch from this range in stainless steel and rose gold, perfectly in line with the philosophy of the brand to give its female and male customers a wide range of variations in all of its collections, enabling them to find the perfect fit for their taste and personality. The ladies model features a white mother-of-pearl dial with diamond indexes, while the men piece displays a sunray silver dial with bar indexes. Both watches are mounted on an elegant stainless steel bracelet with a rose gold cap.   The Record collection The Record collection combines classic elegance and watchmaking excellence. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and which is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). With four sizes (26.00 mm, 30.00 mm, 38.50 mm and 40.00 mm) and a variety of dials, this collection is designed for men or women. All of the models feature the 3 working hands/date version and are available in steel, 18-carat rose gold or stainless steel and rose gold. Some pieces also offer a version inlaid with diamonds.  These watches come with a stainless steel or a stainless steel with a rose gold cap bracelet, or are fitted on a black, brown or blue alligator strap.

  • June 13, 2019

    Corporate

    The Longines Family continues to grow with the entry of the South African actress, film producer and business woman, Terry Pheto. The official welcoming took place on Thursday, 13 June, at the Swiss watchmaker’s headquarters in Saint-Imier (Switzerland), where the new Longines Family Member was welcomed by the brand’s management and given a private tour of the establishment.   “I am particularly honoured to become a Longines Family Member. Today, I have had the chance to visit Longines’ headquarter in Switzerland, discovering the company’s fascinating history. Collaborating with a brand that has been around for such a long time is a tremendous responsibility, but also a great opportunity,” said Terry Pheto.   The South African actress was first welcomed by Longines as a Friend of the Brand in 2017 and their relationship over the past two years has blossomed. Terry Pheto, who shot to fame for her role in the Oscar-winning movie Tsotsi, now joins a select, handpicked, group of Longines Family Members from across the globe representing the brand in different territories.

  • June 12, 2019

    Horse Racing

    As Title Partner, Official Timekeeper and Official Watch, Longines was proud to time the Russian Federation President’s Cup, which saw the remarkable victory of Myrzabek Kappushev on Centurion in front of thousands of spectators at the Central Moscow Hippodrome. The victorious jockey and owner Ali Uzdenov were presented with an elegant Longines timepieces from the hands of Dmitry Lyakhovoy Longines Brand Manager Russia, and Dmitri Dmitriev Longines Regional Sales Managers Russia. On this occasion, the winged hourglass brand was also delighted to highlight the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial with diamond indexes, mounted on an elegant stainless steel bracelet with a rose gold cap. The collection combines classic elegance and excellence, aspiring to become the spearhead of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).%break%Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes flat racing as well as show-jumping, endurance, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of its core values: tradition, elegance and performance.

  • June 08, 2019

    Horse Racing

    As Preferred Partner, Official Timekeeper and Official Watch of the 151st Belmont Stakes, Swiss watch brand Longines was proud to time Sir Winston’s win at Belmont Park on Saturday, 8 June 2019. Sir Winston’s Owner, Trainer, and Jockey received elegant Longines timepieces from the hands of Pascal Savoy, Longines US Brand President. Earlier that day, the brand celebrated the victory of Rushing Fall at the Longines Just A Game Stakes.   On that occasion, the winged hourglass brand was also delighted to host the Longines Prize for Elegance fashion contest to celebrate style and glamour associated with the Triple Crown. The participants walked the runway for celebrity judges who selected the most stylish woman from Belmont Park, and presented her with an elegant Longines watch. The Official Watch of the Belmont Stakes is a new model from the Conquest Classic collection. This line skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, this latest creation, set with diamonds, is both resolutely feminine and boldly contemporary.

  • June 10, 2019

    Eventing

    As its Title Partner and Official Timekeeper, the Swiss watch brand Longines was proud to take part in the newly named Longines PfingstTurnier Wiesbaden held from 7-10 June 7-10, 2019 in the Biebrich Schlosspark, and featuring events in show jumping, dressage, eventing and vaulting. This international fixture was chosen by Longines to announce its new partnership with Dressage rising star Sönke Rothenberger, who finished second with Santiago R in the Longines Grand Prix Kür, won by Ingrid Klimke.   The highlight trial of the event, Longines Grand Prix Großer Preis der Landeshauptstadt Wiesbaden, was claimed by      Chloe Reid on Luis P, followed by Charlotte Bettendorf on Hope Street and Lucas Porter on C Hunter.   The Swiss watch brand was proud to present Ingrid Klimke and Chloe Reid with elegant Longines timepieces in recognition for the great performance.

  • June 08, 2019

    Jumping

    As the Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines was proud to witness the victory of Niels Bruynseels on his amazing mare Gancia de Muze in the weekend’s highlight competition, namely the Longines Global Champions Tour Grand Prix. The brand was therefore delighted to grant him an elegant timepiece to celebrate his great performance. The overall Longines Global Champions Tour ranking battle is already an intense affair, with Daniel Deusser (GER) leading the charge with 190 points, followed by Pieter Devos (BEL) with 178 points and Niels Bruynseels (BEL) with 134 points. This victory handed him the seventh golden ticket to the Longines Global Champions Tour Super Grand Prix, which will be staged end of November in Prague. This great weekend of intense competition was also the perfect occasion for Longines to present the Official Watch of the event, a model of the iconic HydroConquest collection, which combines technical excellence and traditional excellence, both distinguished hallmarks of the brand. This timepiece features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling.

  • June 06, 2019

    Eventing

    Swiss watch brand Longines, whose passion for equestrian sports dates back more than a century and a half, is delighted to announce that the talented dressage rider Sönke Rothenberger has become its latest Ambassador of Elegance. In a career spanning more than a decade, the German rider has collected a string of titles and medals, notably with his iconic gelding Cosmo in the past few years. Sönke’s impressive results include a double German national champion title in 2018 (Grand Prix Special and Grand Prix Freestyle) and team gold at the 2016 Rio Olympic Games, as well as at the 2017 Longines FEI European Championships in Gothenburg (SWE) and at the most recent FEI World Equestrian Games in Tryon (USA). As part of the work undertaken by the brand to support the talented athletes of tomorrow, Longines awarded Sönke Rothenberger the 2016 Longines Rising Star prize during the FEI Awards ceremony, in recognition of his remarkable talent and his extraordinary commitment to equestrian sport.  Dressage as a discipline, in which Sönke excels, is the perfect embodiment of the values of elegance promoted by Longines in its slogan “Elegance is an Attitude”. The harmony of the movements, the completely symbiotic relationship between athlete and horse and their respect for one another are the ultimate expression of elegance. Sönke Rothenberger said: “I am extremely proud to join the Longines family as an Ambassador of Elegance and to be associated with a key player in equestrian sport. Not only are elegance and precision at the very heart of every Longines watch; they are also an essential part of my sport and are qualities to which I aspire as an athlete. I was lucky enough to visit the Longines museum and production workshops last month, allowing me to find out more about the brand’s history and to gain a greater understanding of the valuable expertise that goes into its watch production.” Longines and equestrian sport Longines’ passion for the world of equestrian sport dates back to 1869, when the brand first produced a pocket watch bearing a horse’s head. In 1912, it then became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the Fédération Equestre Internationale’s Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, endurance racing and eventing, as well as horse-racing events.

  • June 02, 2019

    Jumping

    It was one of the highlights of this year’s Longines CSIO St.Gallen: The prestigious Longines FEI Jumping Nations Cup™ of Switzerland was won by France. He was followed by the Italian team on the second and the Swiss team on the third place. The winner received an elegant Longines watch from the brand’s President Walter von Känel. Pénélope Leprévost (FRA) won the Longines Trophy, awarded to the best amazone of the whole event, and was also honoured with a Longines watch. At the Longines Grand Prix der Schweiz on Friday, Steve Guerdat (SUI) on Venard de Cerisy won the competition, followed by Arthur Gustavo da Silva (SUI) on Inonstop van T Voorhof and Laura Renwick (GBR) on Dublin V. The watch brand took the occasion to support JustWorld International through the Clear The Jump action. Each time a rider and his horse cross the Longines triple obstacle clear, the equivalent of 200 meals is offered to the association, which aims to lift children out of poverty. Thanks to this campaign, Longines has helped to offer 5000 meals for the benefit of the JustWorld International Foundation. The Official Watch of this year’s Longines CSIO St.Gallen is an model from the collection HydroConquest. Its bezel is enhanced with a blue ceramic insert, which matches the colour of the dial, adding a touch of brilliance and modern styling. Scratch-resistant, it ties together the fully modernized design and sporty silhouette of this collection. This timepiece combines technical excellence and traditional elegance, two of the brand's greatest values. The collaboration between Longines and the Longines CSIO St.Gallen reinforces the brand’s traditional commitment in equestrian sports and makes Longines a major player in this field. Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • June 30, 2018

    Jumping

    The magical harbor of Monte-Carlo has offered a spectacular venue for the ninth leg of the Longines Global Champions Tour. This three-day competition of top-class show jumping was marked by the victory of Shane Breen riding Ipswich van de Wolfsakker in the Longines Global Champions Tour Grand Prix du Prince de Monaco on Saturday. This victory handed him the ninth golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the previous legs. Longines Ambassador of Elegance Jung Woo-Sung presented the Irish rider with an elegant Longines timepiece in recognition for his great performance. Longines was indeed honored to welcome the new Ambassador of Elegance Jung Woo-Sung in this prestigious equestrian rendezvous as the praised South Korean actor, accomplished director and producer, perfectly expresses Longines’ motto “Elegance is an attitude”. On Friday evening, Mona Ferry and Christian Rhomberg claimed victory at the Longines Pro-Am Cup, supported by Charlotte Casiraghi as the Patron of this competition. This trial allows an amateur and professional rider to compete together for the coveted title, with a focus on speed and agility. The Swiss watch brand participated in this competition with a team made up of Longines Ambassador of Elegance Jane Richard Philips and her husband Ignace Philips. They took the fifth place during this prestigious competition. The Official Watch of the Longines Global Champions Tour of Monaco is a ladies model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand.