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Complimentary travel pouch with all Longines Heritage collection orders to launch The Longines Heritage Military 1938 

News

  • October 31, 2017

    Jumping

    Longines FEI World Cup Jumping - Washington

    Switzerland’s rider Beat Mändli earned first place at the Longines FEI World CupTM Jumping North American League held during the Washington International Horse Show on Saturday 28 October 2017. McLain Ward (USA) riding HH Callas finished second while compatriot Catherine Nicole Tyree and Enjoy Louis arrived third. Longines is the Title Partner, Official Timekeeper and Watch of the Longines FEI World CupTM Jumping North American League series and was delighted to grant the winner with an elegant Longines timepiece as a reward for his great victory.

  • October 31, 2017

    Jumping

    Isabelle Lapierre (CAN) and Cescha M jumped to victory at the Longines FEI World Cup Jumping North American League in Calgary

    On Saturday 28 October 2017, Canadian rider Isabelle Lapierre riding Cescha M finished first at the Longines FEI World CupTM Jumping North American League in Calgary, Canada. Compatriot Laura Jane Tidball on Concetto Son finished second ahead of USA’s Sarah Scheiring on Dontez. As the Official Partner, Timekeeper and Watch of the Longines FEI World CupTM Jumping North American League series, Longines was proud to grant an elegant Longines watch to Isabelle Lapierre as a reward for her great victory.

  • October 31, 2017

    Jumping

    Maikel Van der Vleuten (NED) steered VDL Groep Verdi TN to victory at the Longines FEI World Cup Jumping in Verona

    On Sunday 29 October 2017, Dutch rider Maikel Van der Vleuten riding VDL Groep Verdi TN were convincing winners of the Longines FEI World CupTM Jumping held in Verona. Alberto Zorzi (IT) on Fair Light van T Heike arrived second followed by Pieter Devos (BEL) and Apart. Longines is the Title Partner, the Official Timekeeper and the Official Watch of the Longines FEI World CupTM Jumping Western European League series. As such, the Swiss watchmaking brand was proud to present the Official Watch of this world-class event in Verona, a new lady model belonging to the Longines Master Collection. A line representing the brand’s classical elegance and watchmaking expertise.  

  • October 30, 2017

    Alpine Skiing

    Longines’ precision to serve the FIS World Cup with the new Conquest V.H.P. model

    As Official Partner of the International Ski Federation (FIS), Longines has for many years made its expertise in sports timekeeping available to the great White Circus during the FIS World Cup and the Alpine World Ski Championships. The brand’s involvement in the world of skiing rests on a long tradition of timekeeping for alpine races that was inaugurated in Saint-Imier in 1924.   As such, Longines is looking forward to witnessing the performance of its two Ambassadors of Elegance, Norwegian skier Aksel Lund Svindal and American skier Mikaela Shiffrin. The latter and 2016/2017 Overall Title winner was one of the guests of the FIS Alpine Forum, which took place today in Sölden, and during which she expressed her goals for the upcoming season.     The Official Watch of the 2017/2018 season Longines’ history with quartz has been one full of technical innovation and feats. In 1954, the brand developed a first quartz clock, which would quickly set a long series of precision records. It was housed in the mythical Chronocinégines, an instrument that became a pioneer in the history of timekeeping, as it provided judges with a film strip composed of a series of prints at 1/100th of a second, allowing them to follow the movement of the athletes at the moment they crossed the finish line. This instrument was used for the first time in alpine skiing during the World Cup stage in St. Moritz in 1956.   As an extension of these historic milestones, the winged hourglass brand is now presenting its new Conquest V.H.P., equipped with an exclusive movement. This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.   The Official Watch of the 2017/2018 season features a silvered dial, as well as a steel bracelet. With a diameter of 41mm, this timepiece – as each Conquest V.H.P model do – includes an intelligent crown, as well as an E.O.L. indicator which can preventatively signal the end of battery life.   Longines supports tomorrow’s champions Longines renews its support to the champions of tomorrow through the Longines Future Ski Champions race, which will take place for the first time in Åre, Norway, in the context of the World Cup Finals. With the support of their respective national federations, the Swiss watch brand will invite male skiers under the age of 16 coming, from different countries, to compete against each other in a giant slalom. The ultimate goal will be to become the champion and to take home a Longines watch as well as a trophy. The winner’s national skiing federation will also be presented with a cheque aiming at developing projects for young people. With the same purpose in mind, Longines will be organising once again this year the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2017/2018 season, the two winners will each receive a Longines watch, a trophy and a cheque.

  • October 30, 2017

    Commonwealth Games

    Queen's Baton Relay - Visit of the Longines boutique in Singapore

    On Friday evening, Longines had the pleasure to welcome the Queen’s Baton Relay of the Gold Coast 2018 Commonwealth Games in its Singapore Marina Bay Sands Boutique. On this occasion, local athletes and the Commonwealth Games Singapore Committee were present to celebrate the visit of this symbol of the Games, of which the upcoming edition will take place on the Australian East Coast from 4th to 15th April 2018. The Queen’s Baton Relay began its journey in Buckingham Palace in March and carries a message to the athletes from Her Majesty Queen Elizabeth II, which will be read out at the Opening Ceremony of the Games. The Baton is now travelling through the 71 nations or territories of the Commonwealth, covering 230’000 kilometres. Team Singapore Swimmer Roanne Ho together with His Worship the Mayor of the City of Gold Coast and Councillor Tom Tate, and Longines Singapore Brand Manager Jas Guo had the honour to participate in this symbolic journey to welcome the Baton in and out of the Marina Bay Sands Longines Boutique. “The Gold Coast is excited and proud to be the host city of the 2018 Commonwealth Games and we are ready to open our doors to the world in April next year”, said Mayor Tom Tate.%break% Longines has collaborated with Commonwealth Games Singapore Committee on this occasion to invite one of its athletes as a Baton Bearer for this visit to Longines Boutique. “We are very excited to welcome the Queen’s Baton to Singapore, and are happy to have the Official Timekeeper Longines as part of the festivities. Team Singapore is looking forward to a spectacular experience at the Gold Coast 2018 Commonwealth Games and look forward to the support of Singaporeans,” said Chris Chan, Secretary-General of Commonwealth Games Singapore. The Queen’s Baton Relay will now continue its journey through Asia before finally arriving at Gold Coast. As part of the celebrations, Longines will be displaying ten timepieces from the Longines Museum that has been specially selected by the curator for this occasion. The Museum pieces will be available for viewing from 27 October to the end of November.  Longines is the proud Official Partner of the Queen’s Baton Relay. The Swiss Watch Brand will also work as Official Partner for timing, scoring and results for the Gold Coast 2018 Commonwealth Games and will be known as the Official Timekeeper of this large multi-sport event, as well as the Presenting Partner of Athletics (Track & Field), Gymnastics and Co-Presenting Partner of Rugby Sevens and Table Tennis.

  • October 26, 2017

    Corporate

    Kohei Uchimura joins the prestigious family of Longines Ambassadors of Elegance

    Longines is delighted to announce that Japan’s artistic gymnast Kohei Uchimura has become a member of the Longines family of Ambassadors of Elegance. Born on January 3rd, 1989, Kohei Uchimura was introduced to the world of gymnastics at the age of 3 through his parents, both former gymnasts. In 2007, he joined the Japan’s national gymnastics team and made a spectacular senior debut by claiming a bronze medal in the vault at the World Cup in Paris. The following year he competed in the Beijing Olympic Games where he captured the silver medal in the individual all-around and helped Japan take the second place in the team event. Since then, Uchimura has won all the major competitions, becoming the first gymnast to win every major all-around title in a single Olympic cycle. He accomplished this exceptional achievement twice by winning six world championships (2009, 2010, 2011, 2012, 2013, 2014 and 2015) and gold at the London and Rio Olympics (2012 and 2016). Uchimura’s gymnastics skills are widely acclaimed as a “combination of tremendous difficulty, supreme consistency and extraordinary elegance of performance” (International Gymnast Magazine). Recognised by many as the best gymnast of all time, Kohei is a living legend in his discipline.   When it comes to Kohei’s new “role” as a Longines Ambassador of Elegance, he said: “I am hugely honored to become a member of the Longines family of Ambassadors of Elegance. The brand has been supporting gymnastics globally and has built strong connections with multiple elegant sports for many years. Besides, Longines means a lot to me since I have been awarded the “Longines Prize for Elegance” in 2011, 2013 and 2014. As a gymnast, I always aim to perform elegantly and I believe that the values close to my heart perfectly match with the ones dear to the brand.”   More generally, Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty-five years, the brand has been the Official Partner and the Official Timekeeper for artistic and rhythmic gymnastics competitions organized by the FIG.  

  • October 25, 2017

    Horse Racing

    Frankie Dettori on Cracksman wins 2017 QIPCO Champion Stakes at Ascot

    On Saturday 21 October 2017, Longines had the honour to time the races of Britain’s richest race day, the QIPCO British Champions Day, during which Cracksman led by 2015 Longines World’s Best Jockey Frankie Dettori claimed the QIPCO Champions Stakes.

  • October 25, 2017

    Jumping

    Longines FEI World Cup Western European League - Porsche Helsinki Horse Show

    On Sunday 22 October 2017, Dutch rider Jur Vrieling and VDL Glasgow v. Merelsnest claimed victory at the second leg of the Longines FEI World CupTM Jumping during the Helsinki International Horse Show held from 18-22 October 2017. Henrik von Eckermann (SWE) on Mary Lou 194 finished second followed by Marlon Modolo Zanotelli (BRA) on Celena VDL. Longines is proud to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI World Cup™ Jumping series (Western European, North American and China Leagues), during which riders will compete for the qualifying points for the Longines FEI World Cup™ Jumping Final in Paris in April 2018. Besides, this thrilling competition was also the occasion for the spectators to discover the Official Watch of the event, a new blue model of The Longines Master Collection, a line representing the classical elegance and watchmaking expertise of the Swiss brand. The featured timepiece is a steel lady model displaying a blue dial with diamond indexes matching its blue alligator strap.

  • October 22, 2017

    Archery

    Archery World Championships - Mexico City

    From October 15-22, in Mexico City took place the Archery World Championships, of which the Swiss watch brand in the Official Partner and Timekeeper. As such, the brand presented elegant Longines watches to the winners in the compound category, Sébastien Peineau (FRA) and Song Yun Soo (South Korea), as well as in the recurve category, Im Dong Hyun (South Korea) and Ksenia Perova (Russia) in recognition of their remarkable performance. A model from the Conquest collection has been chosen as the Official Watch for the 2017 Archery World Championships. This chronograph, featuring a sunray black dial, meets the highest standards in precision for sports and contains a unique movement that surpasses previous generations. Longines plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup circuit, as well as the Archery World Championships. This sport embodies the values upheld by the brand since its inception, namely precision, tradition and elegance. In order to be successful, archers must have total control over their bow and their arrows, which is achieved through concentration, balance and precision.

  • October 26, 2017

    Jumping

    Longines FEI World Cup North American League - Del Mar

    On Saturday 21 October 2017, USA’s rider Andrew Kocher and Navalo de Poheton finished first at the 5th leg of the Longines FEI World CupTM Jumping 2017/2018 North American League in Del Mar, California. Eric Navet (FRA) and Catypso finished second ahead of Chris Pratt (CAN) and Concorde.   As the Title Partner, Official Timekeeper and Watch of the Longines FEI World CupTM Jumping North American League series, Longines was delighted to grant the winning rider with an elegant Longines watch.