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  • December 20, 2015

    Jumping

    On Friday 18 December, the Longines Christmas Cracker was captured by Jessica Mendoza (GBR) on Spirit T. On Sunday 20 December, Italy’s Emanuele Gaudiano riding Admara triumphed at Olympia’s Longines FEI World Cup™Jumping Qualifier, The London International Horse Show. The winner, who was awarded an elegant Longines watch, imposed himself on Great Britain’s riders Ben Maher on Diva II and Michael Whitaker on Viking, who finished second and third respectively. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World Cup™Jumping Western European League.  

  • December 18, 2015

    Alpine Skiing

    Aksel Lund Svindal clinched his second victory in Val Gardena, this time claiming the Downhill. He is now leading the overall FIS World Cup rankings with 517 points. Congratulations!  

  • December 15, 2015

    Corporate

      On December 16th, 2015. Longines Taiwan held a press conference for Longines DolceVita new product launch and Christmas Charity Event at Mega City Banqiao. Chi-ling Lin, Longines Ambassador of Elegance since 2005, came to congratulate Longines and to participate in the event. The conference started with six acapella singers from Taipei Male Choir, singing Italian stalls. With their beautiful voice, Chi-ling Lin arrived at the Venice Square and walked around the Italian market to fully deliver the meaning of the Longines DolceVita. Later, Longines Taiwan held a “Pass Love” Christmas Charity press conference in front of the Longines Christmas tree at the front door of Mega City Banqiao. Starting with Christmas carols sang by Taipei Male Choir, Chiling Lin appeared with the kids from Taipei Sängerknaben to light the Longines Christmas tree with Ms. Erica Chang and Ms. Nancy Hsu, the Managing Director of FET Department Store, followed by charity donation ceremony. This winter, Longines Taiwan donated thermos bottles, stationeries, and quilts to Child Welfare League Foundation, TWTC Children home, and Bethany Children’s home respectively, wishing them to have a warm winter and a bright and sweet future. Besides, Longines Taiwan donated 150,000 NTD and bought 500 calendars to support Chiling Charity Foundation for the early intervention service to kids with cerebral pulsy.  

  • December 17, 2015

    Corporate

    The Swiss watch brand Longines, which benefits from a watchmaking expertise reflecting a strong devotion to tradition, elegance and performance, opened its first monobrand boutique in Japan in the Nicolas G. Hayek Center situated in the heart of the iconic upmarket shopping district of Ginza in Tokyo.   An elegant environment enhances the models on display. It has a natural warm wooden interior with clean lines and dark mahogany display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This highly anticipated opening creates the opportunity for clients and watch collectors to come and share a unique moment in the new Longines showcase and to admire iconic timepieces of the brand, as well as brand new models.   A team of specialists welcomes the clients and is able to provide expert advice on the product lines of the brand. The boutique also houses a VIP area where customers can shop in comfort and privacy.   Japan is home to some of the greatest collectors of Longines watches and the oldest Longines watch known today – made in 1867 – is in Japan. As a sign of recognition towards the Japanese fans, pieces from the Longines historic collection held by the Longines Museum in Saint-Imier, Switzerland, are exceptionally on display in Tokyo. These nine pocket watches all dating from the 19th century demonstrate Longines’ expertise, both in technical and aesthetic terms.   The new Longines Boutique is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.  

  • December 17, 2015

    Jumping

    The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company. Walter von Känel, President of Longines, explains: “We are proud of this new partnership in Switzerland which strengthens our traditional involvement in the equestrian world. Furthermore, we share the intention of the organisers to build up long-term relationships with our partners and to focus on common values such as elegance and fairplay.”                                           The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them strongly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event. The latter explains the development of the idea: "This project was born from the simple fact that it was not conceivable that Crans-Montana with its wonderful panorama does not have a place in the international calendar of equestrian events."   Longines’ traditional involvement in equestrian sports dates back to 1878 when it produced a chronograph engraved with a jockey and his horse. In addition, the Swiss watch brand has been partnering with show jumping events since 1912. Today, Longines' commitment to equestrian sports includes - besides show-jumping - flat-racing, endurance competitions and eventing.

  • December 12, 2015

    Horse Racing

    For the delight of all the enthusiastic race fans in attendance, the Longines Hong Kong International Races featured this year again stunning performances from some of the world’s best race horses and jockeys. As regards the four international Group 1 races held on that day, the Longines Hong Kong Vase was claimed by Highland Reel riden by Ryan Moore, while Peniaphobia riden by Joao Morera triumphed in the Longines Hong Kong Sprint. In the Longines Hong Kong Mile, the first place was grabbed by Maurice riden by Ryan Moore. Finally, the Longines Hong Kong Cup was won by Yutaka Take with A Shin Hihari. All the winning owners, trainers and jockeys were awarded trophies and elegant Longines timepieces from The Longines Master Collection.   This unmissable event, of which the Swiss watch brand is the Title Partner and Official Timekeeper since 2012, is year after year the perfect illustration of how successfully racing excellence can couple with great refinement. Indeed, Longines lent an elegant touch to this world-class event by inviting its Ambassador of Elegance and brilliant Australian actor Simon Baker to attend the race day. Besides enjoying the races, Simon Baker hosted during the afternoon the Longines Prize for Elegance, and rewarded the lady chosen for her outstanding outfit with a Longines watch.   Longines was proud to highlight The Longines Master Collection as the Official Watch of the event. This line is a dazzling display of the brand's watchmaking know-how and the perfect illustration of the brand’s corporate ethos. Furthermore, the Swiss watch brand presented its new line created as an allegory of the equestrian world: The Longines Equestrian Collection, which could be admired in Longines’ exhibition booth located at Sha Tin racecourse.  

  • December 12, 2015

    Corporate

    Longines’ newest boutique in Hong Kong, located in the Mandarin Plaza Mongkok Shooping Center, No.240-244 Portland Street, Mongkok, Kowloon, was officially inaugurated this morning with an official ceremony. Brand’s Ambassador of Elegance Simon Baker, who flew to Hong Kong for the Longines Hong Kong International Races, joined Walter von Känel, President of Longines, Kevin Rollenhagen, Managing Director of the Swatch Group (HK) Limited and Karen Au Yeung, Vice President of Longines Hong Kong, to symbolically cut the ribbon in front of the boutique. This celebration was attended by an enthusiastic crowd of media, guests and fans of the Australian actor.  

  • December 10, 2015

    Horse Racing

    Italian-born, British-based jockey Lanfranco “Frankie” Dettori was honoured tonight with the 2015 Longines World’s Best Jockey Award in recognition for his exceptional achievements throughout the year. Dettori won five of the world’s Top 100 Group or Grade 1 races, including four with Golden Horn, currently second of the Longines World’s Best Racehorse Rankings. Besides, three of his victories – at the QIPCO Irish Champion Stakes, Qatar Prix de l’Arc de Triomphe and Diamond Jubilee Stakes, which was his 50th victory at Royal Ascot – were timed by Longines.   Frankie Dettori, famous for his jumping dismount after a victory, was rewarded with a model from The Longines Master Collection in 18k rose gold, featuring a moonphase display. The winning jockey was also presented a crystal vase “Gingko Apollo Extra”, which will be engraved with his name, next to the inaugural winner of the Longines World’s Best Jockey Award, British jockey Ryan Moore.   The Longines World’s Best Jockey Award is a proud joint initiative of Longines and the International Federation of Horseracing Authorities (IFHA) and is based upon performances in the 100 highest-rated Group 1 international races as established for the year by the Longines World’s Best Racehorse Rankings Committee. The scoring incorporates races from 1 December of the previous year until 30 November of the current year.  Jockeys accrue 12 points for a win, 6 points for placing second, and 4 points for placing third.    The gala dinner was also the occasion for the brand to highlight its new line, The Longines Equestrian Collection, created as an allegory of the equestrian world. Arches on racetracks evoking horseshoes, stirrups acting as supports to follow their horse around the high jump course, fine leather of saddles: all these strong images are found in the bold lines of these watches dedicated to female equestrian sports lovers. On their wrist, the hands waltz to the rhythm of time and merge with the pace of the horses.  

  • December 09, 2015

    Corporate

    In the context of the Longines Hong Kong International Races, Longines was happy to host a “Meet & Greet” with two exceptional jockeys, Ryan Moore (UK) and Joao Moreira (HK) in its largest flagship store located in the bustling Salisbury Road, Tsim Sha Tsui. The Longines World Best Jockey Award trophy, won by Ryan Moore in 2014, as well as the Longines Hong Kong Cup, claimed by Joao Moreira that same year were on display at the boutique. %break% The world-class jockeys both took part in a Q/A session and signed autographs for racing fans. The event was attended by Juan-Carlos Capelli, Vice President and Head of International Marketing, Winfried Engelbrecht-Bresges, CEO of the Hong Kong Jockey Club, Anthony Kelly, Executive Director and Racing Business & Operations of HKJC, and William Nader, Executive Director of Racing of the HKJC.  

  • December 08, 2015

    Horse Racing

    Held in the very heart of Hong Kong, at Happy Valley Racecourse, the Longines International Jockeys’ Championship consists of four races fiercely contested by twelve world-class jockeys representing their countries or regions. The jockey accumulating the biggest score is crowned the winner of the championship. With 24 points, Gavin Lerena from South Africa won the competition, taking home the first prize and a Longines timepiece. Ryan Moore (United Kingdom) finished second with 15 points, followed by Keita Tosaki (Japan) with 13 points. The jockeys will be celebrated throughout the entire week, as Longines, the Hong Kong Jockey Club and the IFHA will be hosting the second edition of the Longines World’s Best Jockey Award during the annual Gala dinner of the Longines Hong Kong International Races, held on Friday, December 11. This prize will honor the jockey which will have scored the most points throughout the year in the 100 highest-rated Group 1 and Grade 1 races, from December 1 of the previous year until 30 November of 2015. As the Title Partner and Official Timekeeper of Longines International Jockeys’ Championship, the Swiss watch brand was proud to highlight The Longines Master Collection as the Official Watch of the event. This line is a dazzling display of the brand's watchmaking know-how and the perfect illustration of the brand’s corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005. The Swiss watch brand also presenting during the evening a new line created as an allegory of the equestrian world: The Longines Equestrian Collection. Arches on racetracks evoking horseshoes, stirrups acting as supports to follow their horse around the high jump course, fine leather of saddles: all these strong images are found in the bold lines of these watches dedicated to female equestrian sports lovers. On their wrist, the hands waltz to the rhythm of time and merge with the pace of the horses. Longines’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and its horse. Seen on the racetracks as of 1881, this model was extremely popular among jockeys and horse-lovers. It enabled its user to time performances to the second and was soon being used by most of the sports judges in New York. Today, Longines’ involvement in equestrian sports includes horse racing, show-jumping and eventing competitions.