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Complimentary travel pouch with all Longines Heritage collection orders to launch The Longines Heritage Military 1938 

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  • December 08, 2019

    Horse Racing

    Longines Hong Kong International Races 2019

    The Longines Hong Kong International Races delivered a thrilling conclusion to the year, featuring some of the world’s best horses and jockeys in no fewer than four Group 1 races. Joao Moreira claimed the Longines Hong Kong Vase and the Longines Hong Kong Sprint, aboard Glory Vase and Beat the Clock respectively, while Admire Mars led by Christophe Soumillon claimed the Longines Hong Kong Mile. Finally, Masami Matsuoka and Win Bright emerged victorious in the Longines Hong Kong Cup. In its role of Title Partner and Official Timekeeper of the event, Longines was proud to reward the winning teams with elegant Longines timepieces. Besides, the brand’s Ambassador of Elegance Aaron Kwok had the pleasure to be part of the prize-giving ceremony of the Longines Hong Kong Cup. In addition, the Swiss watch brand highlighted a new model from The Longines Master Collection as the Official Watch of the 2019 Longines Hong Kong International Races. A symbol of the brand’s watchmaking expertise, this line perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world. Powered by a new self-winding movement developed exclusively for Longines, these timepieces are characterized by a moon phase indicator and a refined aesthetic.

  • December 08, 2019

    Jumping

    LONGINES Masters of PARIS 2019

    Swiss watchmaking brand Longines was proud to be the Title Partner, Official Timekeeper and Watch of the Longines Masters of Paris, which ended today with the great achievement of Simon Delestre and Hermes Ryan, winners of the 2019 Longines Grand Prix of Paris on home soil. The podium was completed by compatriots Kevin Staut on For Joy van’t Zorgvliet HDC, who earned second place and Roger-Yves Bost on Sangria du Coty, who secured third place. This glamorous equestrian gathering was also the opportunity for Longines to welcome its Ambassador of Elegance Jung Woo-Sung, who together with Charles Villoz, Longines Vice President Sales, granted Simon Delestre an elegant timepiece. On Friday night, Longines had the pleasure to participate as its Founding Partner in the 5th edition of the Riders Masters Cup. This unique show jumping competition opposed the two world equestrian powers, Europe and the American continent. In front of an ecstatic crowd and at the end of 10 spectacular duels, Team Europe composed of Martin Fuchs, Kevin Staut, Jos Verlooy, Darragh Kenny and Henrik von Eckermann took the win for the fifth time. On Saturday December 7, Longines timed the muchawaited Longines Speed Challenge, known as the world’s fastest trial and claimed by Italian rider Emanuele Gaudiano on Carlotta 232. Eric Lamaze (CAN) and his mount Fine Lady 5 finished second ahead of Steve Guerdat (SWI) on Ulysse des Forêts. The winner of this competition was also presented with an elegant watch in celebration of his remarkable performance. During the 2019 edition of the Longines Masters of Paris, the Swiss watchmaking brand was proud to present a model of its emblematic line, The Longines Master Collection, as the Official Watch of the event. This timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.

  • December 05, 2019

    Horse Racing

    Karis Teetan emerges victorious in the 2019 LONGINES International Jockeys’ Championship

    Mauritian jockey Karis Teetan shined tonight at Happy Valley racecourse (Hong Kong SAR), as he claimed the LONGINES International Jockeys' Championship title. Finishing ahead of Ryan Moore and Vincent Ho, Karis Teetan accumulated the biggest score in the four feature races of the evening, with 20 points in total. During the prize-giving ceremony, LONGINES was delighted to present the winner with an elegant timepiece. As the Official Watch of the LONGINES International Jockeys' Championship, the brand highlighted a model from The LONGINES Master Collection. Powered by a new self-winding movement developed exclusively for LONGINES, these timepieces are characterised by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance. Later this week, the jockeys will once again be honoured with the “LONGINES World’s Best Jockey Award” ceremony, to be held during the LONGINES Hong Kong International Races Gala Dinner, on Friday December 6. Finally, on Sunday December 8, the week will be rounded off with the LONGINES Hong Kong International Races, which include the LONGINES Hong Kong Vase, the LONGINES Hong Kong Sprint, the LONGINES Hong Kong Mile and the LONGINES Hong Kong Cup.  

  • December 05, 2019

    Corporate

    Longines unveils a new Boutique in Xi’an

    On Thursday, December 5, Swiss watch brand Longines celebrated the opening of its new Boutique in Xi’an, China. To the delight of watches aficionados, the store spreads across 56 square meters and displays a large selection of Longines timepieces.   Numerous guests attended the event, including Chinese actress Kan Qing Zi. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and watches, as well as a giant Christmas tree adorned in the colors of the brand for the festive season.%break%During the opening ceremony, the winged hourglass brand was proud to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines Boutique is located on No. 261, Chang’an North Road, Beilin District, Xi'an, Shaanxi, China

  • November 28, 2019

    Corporate

    Grand Opening of the Brand’s Fourth Boutique in Malaysia

    Located on the Ground Floor of the premier shopping mall Gurney Plaza, the new Longines boutique is designed and furnished with trademark colors and ambience seen in Longines boutiques around the world, embodying the brand’s motto “Elegance is an Attitude”. Measuring 542 square feet, the boutique perfectly combines the impressive heritage of the brand with a timeless design where refinement and elegance are conveyed in every detail. With its extensive selection of timepieces, the new Longines Gurney Plaza boutique is already an essential destination for discerning customers. But a special visit from Hong Kong superstar Aaron Kwok has elevated the elegance of the boutique even further. Celebrating this remarkable milestone by making his first appearance as Longines Ambassador of Elegance in Malaysia, Aaron Kwok caught the spotlight with a Longines watch from the new Longines HydroConquest collection, the brand's iconic sports line which features a colored ceramic insert on the bezel. ““It was an honour to be here today to celebrate this amazing milestone with Longines. I congratulate Longines on this achievement and I am excited that the brand is now available in Penang. As a Longines Ambassador of Elegance since 2005, I am delighted to see how the brand continues to grow and expand worldwide and across the Malaysian market.  I would like to take this opportunity to wish Longines every success”, said Aaron Kwok. Sharing his tips on selecting watches, Aaron said, “Apart from telling time, I think watches are accessories that show our individuality and taste. The Longines HydroConquest collection watches are currently my favourites. These watches feature a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. It is elegant yet sporty, making them suitable for daily wear and appropriate for all occasions”. After the product presentation, Aaron Kwok, Mr. Arnaud Carnal, Longines Asia Pacific Regional Sales Manager, Ms. Selina Ng, General Manager of Mall Management, CapitaLand, Mr. Peter Chan, Gurney Plaza Centre Manager and Mr. Ooi Say Yew, Longines Malaysia Brand Manager were invited for a ribbon-cutting ceremony at entrance of the boutique. Following the ribbon-cutting ceremony, Aaron Kwok toured the boutique and spent some time at the exclusive space featuring Longines’ historical museum pieces. In addition, Aaron had his autograph signed at the boutique floor-to-ceiling light box poster, featuring him as the Ambassador of Elegance. Attending guests at the momentous event included celebrities such as pop duo Fuying & Sam, Tong Bing Yu, Christinna Kuan. The Longines boutique is located at Lot 170-G-07, Ground Floor, Gurney Plaza, Persiaran Gurney, 10250 Penang. The boutique’s opening hours are from 10.00am to 10.00pm every day.

  • November 24, 2019

    Horse Racing

    Suave Richard galloped to victory in the 2019 edition of the Japan Cup in association with Longines

    On Sunday, 24 November, the iconic Tokyo Racecourse, Japan, hosted the 39th edition of the Japan Cup in association with Longines. As the Official Partner and Official Timekeeper of this thrilling sport event, Longines was delighted to time the victory of Suave Richard, ridden by Oisin Murphy, in the feature race. The Japanese horse was followed by Curren Bouquetd’or, ridden by Akihide Tsumura, and Wagnerian, ridden by Yuga Kawada. The winning team was presented with elegant timepieces from the hands of Longines President, Walter von Känel, and Longines Vice President Marketing, Matthieu Baumgartner.   Established in Tokyo since 1981, the Japan Cup in association with Longines is a 2400 meters international Group 1 turf race for horses aged 3 years or older. The event is the biggest race in the country and belongs to the most prestigious ones in the world.    The Japan Cup in association with Longines was a unique opportunity for the brand to highlight the Official Watch of the event, a new model from The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this timepiece is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

  • November 19, 2019

    Jumping

    Launch of the 2019 edition of the Longines Masters of Paris

    As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, Swiss watch brand Longines is looking forward to taking part in the 11th edition of the Longines Masters of Paris, held from 5-8 December 2019 at the Parc des Expositions of Paris Nord Villepinte and gathering a total of 145 riders from 30 different countries and 350 horses for four days of thrilling competitions.   During the Longines Masters of Paris, the Swiss watchmaking brand is delighted to lend its name to two of the weekend’s highlight competitions, the Longines Speed Challenge – known as the world’s fastest trial – and the much-awaited Longines Grand Prix, taking place on Saturday and Sunday respectively.   The latest will be the perfect opportunity for Longines to welcome its Ambassador of Elegance and Korean actor Jung Woo-Sung.%break%This glamorous equestrian rendezvous will also host the Riders Masters Cup, of which Longines is the Founding Partner. This unique show jumping competition pits the two world powers, Europe and the Americas. Each continent presents a team of five riders for two rounds of five breathtaking head-to-head duels.   Longines’ elegant pop-up store will open its doors in the heart of the Prestige Village during the Parisian leg of the Longines Masters. Accessible to all visitors, it will offer the chance to discover and purchase the brand’s various collections, such as the Official Watch of the event, a new model of The Longines Master Collection. The highlighted timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.  

  • November 19, 2019

    Endurance

    Semmieke Rothenberger awarded the 2019 Longines FEI Rising Star

    On Tuesday, 19 November, the Grand Kremlin Palace in Moscow (RU) hosted the 2019 FEI Awards presented by Longines, celebrating since 2009 the men, women, young people and organisations that are making an outstanding contribution to the progress and excellence of equestrian sport. On this occasion, German Dressage rider Semmieke Rothenberger was presented with the Longines FEI Rising Star Award - rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent. As the Swiss watch brand attaches great importance to encouraging youngsters to practice sports, the young athlete was presented with an elegant timepiece from the hands of Longines’ Vice President Marketing, Matthieu Baumgartner.   Coming from an Olympic Dressage family - including Longines Ambassador of Elegance and previous Longines FEI Rising Star Sönke Rothenberger - Semmieke Rothenberger already counts 21 FEI European Championship medals ranging from the Ponies category to the Young Riders’ one. Out of those, six are individual gold and nine are team gold. At only 20, she won almost every competition she took part in this year, culminating with triple gold at the FEI Dressage European Championships for Young Riders. In 2018, the Longines FEI Rising Star Award was presented to the French Eventing rider Victor Levecque.   Besides the Longines FEI Rising Star Award, four other categories were awarded during the Gala on Tuesday evening: the FEI Against All odds Award, presented to the Jumping rider Zhenqiang Li (CHN), the Cavalor FEI best Groom Award, presented to Madeleine Broek (NED), the FEI Solidarity Award, presented to Uno Yxklinten (SWE) for its Farriers Training Program in Zambia, as well as the Peden Bloodstock FEI Best Athlete Award, presented to the Eventing rider Ingrid Klimke (GER). The results of the public vote and the results from the panel of judges, both worth 50%, are combined to decide the winners.

  • November 13, 2019

    Corporate

    Longines and its Ambassador of Elegance Eddie Peng inaugurated a new Boutique in Zhengzhou

    The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng.      Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces.   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.

  • November 10, 2019

    Jumping

    Frank Schuttert on Queensland E won the Longines Trophy Grand Prix of Maastricht

    From 8-10 November, Longines was proud to take part in the 2019 Jumping Indoor Maastricht, held in the eponymous Dutch city, as the main Partner, Official Timekeeper and Official Watch of this much-awaited equestrian rendezvous. On Saturday, Longines was delighted to be the Presenting Partner of the spectacular FEI Driving World CupTM. claimed by Boyd Exell, from the Netherlands. On Sunday, the event was rounded off with the victory of Frank Schuttert on Queensland E in the Longines Trophy Grand Prix of Maastricht. The Dutch rider was followed by Leopold van Asten (NL) on VDL Groep Miss Untouchable  and Maikel van der Vleuten (NL) on Beauville Z.   The 2019 Jumping Indoor Maastricht was a perfect opportunity for Longines to highlight the Official Watch of the event, a blue model from the HydroConquest collection. Highly technical and innovative ceramic has been added to the bezel of the new HydroConquest watches. Available in grey, black or blue, this scratch-resistant insert matches the colour of the dial, ties together the fully modernized design and sporty silhouette of this collection.