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  • May 19, 2019

    Jumping

    The fifth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and Official Timekeeper, ended this Sunday in Madrid. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Madrid, was marked by the victory of Martin Fuchs (SUI) on Chaplin. To celebrate his achievement the Swiss rider was awarded an elegant Longines timepiece. Over the weekend, Longines was proud to highlight its Conquest V.H.P. “Very High Precision” model as the Official Watch of the event. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field.

  • May 05, 2019

    Jumping

    On Sunday 5 May 2019, Team Mexico (composed of Patricio Pasquel on Babel, Manuel Gonzalez Dufrane on Hortensia van de Leeuwerk, Lorenza O’Farrill on Queens Darling and Salvador Onate on Big Red) claimed the title at the Longines FEI Jumping Nations Cup™ of Mexico in Coapexpan. Team America took second place ahead of Team Canada. The Swiss watchmaking brand was also proud to present another highlight of the event, the Longines Grand Prix, held on Friday 3 May 2019. This international show jumping competition displayed a 100% Mexican podium with the victory of Lorenza O’Farrill on Calvira, followed by compatriots Andrea Azcarraga on Contendros and Gerardo Pasquel Mendez on Mighty Mouse. Longines had the pleasure to grant the winners of both competitions with elegant watches as a reward for their great performance.   In addition, this event was also the perfect opportunity for the brand to present the Official Watch, a new model form the iconic HydroConquest collection. Drawing its inspiration from the fascinating world of water sports, this line combines technical excellence and traditional elegance, both distinguishing hallmarks of the brand.

  • May 05, 2019

    Horse Racing

    This weekend, Louisville (USA) beat to the rhythm of horseracing. On Saturday, the Kentucky Derby, also known as “the most exciting two minutes in sports”, took place at Churchill Down. On that occasion, Country House, ridden by Flavien Prat, was declared the winner after disqualification for interference of Maximum Security. To mark their victory, Longines awarded Country House’s owner, trainer and jockey with Longines timepieces before an engaged crowd of spectators.   The Derby race represented the pinnacle of an exciting weekend of sport and elegance, with many highlights on and off the track. Earlier on Saturday, the Longines Churchill Distaff Turf Mile prize was claimed by Beau Recall, ridden by Irad Ortiz, who established a lead over Got Stormy and Daddy Is a Legend, close behind.   On Friday, Longines served as Title Partner, Official Timekeeper and Official Watch of the Longines Kentucky Oaks, with an exciting win from Serengeti Empress, ridden by Jose Ortiz. The Longines Prize for Elegance also made an elegant spectacle from the most fashionably attired attendees at Churchill Downs, who worked the pink carpet in their finery, vying for the coveted Longines Prize for Elegance and the chance to win a Longines watch. A panel of judges, including Longines U.S. Brand President Pascal Savoy, selected the most elegant contestants, in keeping with the brand’s motto, “Elegance is an Attitude.”   Presenting the Official Watches of the 2019 Longines Kentucky Oaks and the Kentucky Derby:   The spectators of the Longines Kentucky Oaks had the opportunity to discover the Official Watch of the event, a model from the Longines Master Collection. With its contemporary blue dial, glittering diamond indexes, and polished stainless-steel bracelet, this timepiece blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. Its self-winding movement and power reserve also ensure this Swiss-made Longines watch’s elegance is matched only by its precision and quality.   As the Official Watch of the Kentucky Derby, Longines was proud to highlight its chronograph model from the Conquest V.H.P. “Very High Precision” collection. The latter represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a blue dial, this watch houses an ultra-precise movement (+-5 seconds/year), a chronograph caliber and a perpetual calendar.   About Longines: Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • May 05, 2019

    Jumping

    The fourth leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses in Shanghai in front of the impressive 63-meter high China Art Palace. As the Title Partner and Official Timekeeper of the Tour, Longines was proud to be associated with the highlight of the Chinese stage, the Longines Global Champions Tour Grand Prix of Shanghai. Longines Ambassador of Elegance Aaron Kwok attended the event on Saturday, and witnessed the victory of Danielle Goldstein on Lizziemary in the featured competition. The multi-talented artist and Longines Ambassador of Elegance Aaron Kwok, together with Dennis Li, Vice President of Longines China presented her with an elegant Longines timepiece to celebrate her achievement. Over the weekend, Longines was proud to highlight a model of the Conquest V.H.P. collection as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. 

  • May 01, 2019

    Horse Racing

    On 1 May 2019, Longines was proud to time the victory of Dee Ex Bee and his jockey William Buick in the Longines Sagaro Stakes, feature race of the newly renamed Royal Ascot Trials Day. Dee Ex Bee’s owner, trainer and jockey received an elegant Longines timepiece to celebrate their win. Longines is the Title Partner of the Longines Sagaro Stakes race, as well as the Official Timekeeper and Official Watch of the Ascot racecourse.

  • May 01, 2019

    Jumping

    On Wednesday 1st May 2019, Patrick Lam (HKG) and his mount Newtime de Baussy claimed the title at the first leg of the Longines FEI Jumping World CupTM China League in Tianjin. Chinese riders Yuxing Ma on Elly van de Boslandhoeve and Jirigala Erdeng on Brikibo vd Bosbeek took second and third place respectively. As the Title Partner, Official Timekeeper and watch of the event, Longines was proud to grant Patrick Lam an elegant watch to celebrate his great win. This event was also a great opportunity for the brand to the Official Watch, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • April 28, 2019

    Jumping

    The third leg of the Longines Masters series, of which Longines is the Title Partner and Official Timekeeper, started off on Friday with the much-anticipated Longines Speed Challenge, in which the riders have to achieve the quickest time, knowing that a fault only leads to a two-second penalty instead of the usual four. This intense event was claimed by Nayel Nassar riding Lucifer V, in front of Kristen Vanderveen on   Bull Run's Faustino de Tili and Olivier Philippaerts on Insolente Des Dix Bonniers.   On that evening, the brand had the pleasure to welcome its Friends of the Brand, French model Ilonat Smet, Canadian producer Alen Palander and Taiwanese actor and singer Marcus Chang, who had already joined Longines during the previous legs of this indoor series in Paris and Hong Kong, thus marking the conclusion of an exceptional journey across the continents. On Saturday, Longines was proud to support as its Founding Partner the Riders Masters Cup, an innovative show-jumping competition that pits the two major equestrian powers, the United States and Europe, against each other in a transatlantic battle. Team Europe, made up of : Pius Schwizer, Edward Levy, Olivier Philippaerts, Darragh Kenny and Harrie Smolders, took the limelight once again following their victory last December, in Paris.   Finally, Sunday afternoon brought to the Longines Masters of New York a thrilling conclusion with a new remarkable victory of Nayel Nassar, his second of the weekend, in the coveted Longines Grand Prix, the final highlight of the weekend. Harrie Smodlers (NED) on Une de l'Othain secured second place, while Olivier Philippaerts (BEL) on H&M Cue Channa 42 took the third place. To celebrate his great achievement, the Egyptian rider was rewarded with the event’s iconic trophy, as well as an elegant Longines timepiece from the hands of Matthieu Baumgartner, Longines Vice President Marketing.   The Official Watch of the Longines Masters of New York During this world-class show jumping event, Longines was proud to present its new HydroConquest collection, which combines technical excellence and traditional elegance, both hallmarks of the winged hourglass brand. These new, refined models derive their inspiration from the fascinating world of aquatic sports and feature a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. The distinctive characteristics of this collection include water-resistance to 300 metres, a unidirectional rotating bezel, screw-down crown and case back, crown protection and a double security folding clasp with integrated diving extension.

  • April 28, 2019

    Horse Racing

    As the Official Partner of the ParisLongchamp Racecourse, Swiss watchmaking brand Longines was proud to time the incredible performance of Waldgeist ridden by Pierre-Charles Boudot in the Prix Ganay. On this occasion, Longines was also delighted to present the Prix Allez France Longines, to which the brand lends its name. The spectators of this race saw Morgan le Faye and Mickaël Barzalona crossing the line first. Tosen Gift and Fabrice Veron took second place followed by Shahnaza and Christophe Soumillon. Morgan le Faye’s owner, trainer and jockey were granted with elegant Longines timepiece from the hands of Frédéric Bondoux, Longines Brand Manager France.

  • April 20, 2019

    Jumping

    The third leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses on the sands of South Beach. As the Title Partner and Official Timekeeper of the Tour, Longines is proud to have timed the victory of Belgium Pieter Devos on Claire Z, ahead of Dutch Harrie Smolders on Don VHP Z N.O.P. and Swedish Malin Baryard-Johnsson on H&M Indiana, during the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Miami Beach. In recognition of his great performance, Pieter Devos was presented with an elegant Longines timepiece from the hands of Pascal Savoy, Longines Brand Manager U.S. Perfectly in line with Longines’ motto “Elegance is an attitude”, the elegance of the heart was the Saturday’s key message. During the Longines Global Champions Tour Grand Prix of Miami Beach, Longines lent its support to JustWorld International – a charity organization which collects funds to help impoverished children – through the “Longines Clear The Jump” program, in which 200 meals are offered each time the Longines jumps were cleared. In total, today, Longines helped to offer 5000 meals to the beneficiaries of JustWorld International’s actions. Over the weekend, Longines was proud to highlight a model of the HydroConquest collection as the Official Watch of the event. Drawing its inspiration from the fascinating world of water sports, the HydroConquest collection combines technical excellence and traditional elegance and is perfectly suited to this prestigious oceanside equestrian event.

  • April 23, 2019

    Jumping

    Passionate about the equestrian world since its very beginnings, the Swiss watch brand Longines is delighted to further strengthen its links with the equestrian sports by becoming the Title Partner, Official Timekeeper and Official Watch of the Longines PfingstTurnier Wiesbaden. This international fixture, initiated 90 years ago already by the WRFC, will take place from June 7 to 10 June 2019 at the Biebrich Schlosspark and feature events in four disciplines: show jumping, dressage, eventing and vaulting. It will conclude with the highlight trial, the Longines Grand Prix Großer Preis der Landeshauptstadt Wiesbaden, to which Longines is proud to lend its name.   “We are delighted by this new partnership between the WRFC and Longines, which combines both continuity and opportunity“, commented Kristina Dyckerhoff, President of the WRFC. “Horses are the absolute focus for myself, my colleagues at the WRFC, as well as for Longines. The important tradition encapsulated in this competition, together with our love for equestrian sports and the unique scenery of the Biebrich Schlosspark create year after year an unparalleled event, and we look forward to living the next edition with Longines as a partner.”%break%Matthieu Baumgartner, Longines Vice President Marketing, added: "It is with great pride that Longines has joined forces with the Wiesbadener Reit- und Fahr-Club and has become the Title Partner of the Longines PfingstTurnier Wiesbaden. Steeped in history, this event is in line with the values both equestrian sports and Longines promote, namely tradition, elegance and performance.  Our brand has been involved in equestrian sports for more than a century and a half, and we look forward to providing our timekeeping expertise and technical know-how to all competitions of the event.” Longines’ passion for equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international show jumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show jumping, dressage, driving, endurance and eventing competitions, as well as horse racing.