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  • March 10, 2019

    Horse Racing

    On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.   The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.   The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.

  • March 03, 2019

    Jumping

    The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively. Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.

  • February 24, 2019

    Jumping

    On Saturday 23 February 2019, Team Germany composed of Mario Stevens on Talisman de Mazure, Sven Schlüsselburg on Bud Spencer, Miriam Schneider on Fidelius G and Philipp Weishaupt on Catokia, too first place at the Longines FEI Jumping Nations Cup of UAE in Abu Dhabi. Team Ireland arrived second ahead of Team UAE on their home soil. Two days before, one of the winning team members’ Philipp Weishaupt steered Catokia to victory at the the President of the UAE Showjumping Cup Grand Prix presented by Longines. He was followed by Danemark’s Tina Lund on Carallo and Abdullah Mohd Al Marri (UAE) on James V.D Oude Heihoef. As the Official Partner, Official Timekeeper and Watch of this event, Longines was proud to grant the winners of the two competitions with elegant timepieces.   On this occasion, the Swiss watchmaking brand was also delighted to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • February 19, 2019

    Corporate

    Longines celebrated the relocation of its Singapore Marina Bay Sands Boutique in the presence of Longines Ambassador of Elegance, Aaron Kwok. After the traditional ribbon cutting ceremony, guests were invited into the Boutique by Singaporean actress and host, Oon Shu An to experience the Boutique and share the moment with Aaron Kwok as he commemorated his presence with a poster signing ceremony. Spanning over 1,000 square feet, the Boutique’s design strikes a balance in maintaining tradition with a modern touch. Natural marble stone was used on the façade of the Boutique, this matches the interior where clean, luminescent white walls are perfectly contrasted by the blend of lacquered wood furniture, leather and soft grey flooring. The Boutique is completed with a Heritage corner with timepieces flown in from the brand’s museum in Saint-Imier, Switzerland and an Equestrian corner which pays tribute to the brand’s involvement with the elegant sport.

  • February 17, 2019

    Horse Racing

    After three Sundays of breathtaking races, the Longines 80. Grosser Preis von St. Moritz saw the victory of Kieren Fox on Berrahri, followed by Eddy Hardouin on Jungleboogie and Kieran O'Neill on Nimrod. With its CHF 111’111 prizemoney, this race was the highest endowed in Switzerland. Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch.   After these three Sunday races, Longines honored Dennis Schiergen, the best jockey of the competition, with the “Longines Jockey Silver Trophy”.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17.   The links between the Swiss watch brand and St. Moritz date back over a century. Indeed, in 1894, Longines sent two chronographs fitted with a proprietary hand-wound movement to the famous town in the Engadin valley. This marked the start of regular partnerships for timekeeping activities, particularly for alpine skiing, gymnastics and horse racing events.   Since 2015, Longines is the Official Partner and Watch of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine destination are featuring the colours of our brand.   The Official Watch of the event is an elegant model from the Record collection that features a mother-of-pearl dial and is set with diamonds. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).   Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • February 17, 2019

    Jumping

    As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, the Swiss watchmaking company proudly took part in the Asian leg held from 15-17 February 2019 at AsiaWorld-Expo. Bringing together the world’s best riders and horses for breath-taking show-jumping competitions, the Longines Masters of Hong Kong perfectly combined performance at its peak with entertainment, glamour and gastronomy.   This last day of competition was marked by the great win of Ireland’s rider Denis Lynch on Chablis in the Longines Grand Prix. Simon Delestre (FR) and Uccello de Will arrived second followed by Pius Schwizer (CH) and About A Dream. On Saturday, Ireland’s Bertram Allen aboard Christy JNR emerged victorious in the Longines Speed Challenge. With obstacle penalties being only two seconds instead of four and thus pushing the riders to speed up, this competition is recognized as the fastest event of the circuit. On this occasion, French rider Patrice Delaveau and Vestale de Mazure HDC took the second place while compatriot Kevin Staut on Ayade de Septon Et HDC completed the podium.   Distinguished guests at the Longines Masters of Hong Kong   This glamorous event was also the perfect occasion for Longines to welcome some very special guests. On Saturday, French top-model Ilona Smet, Canadian influencer and photographer Alen Palander and Taiwanese artist Marcus Chang joined the brand to witness emotional moments of action during the Longines Speed Challenge. Representing the three continents of the series and perfectly embodying Longines’ elegance, the three Friends of the Brand will also be part of the final stage of the 2018/2019 series, taking place in New York, from 25-28 April 2019.   On Sunday, Longines had the great pleasure to have its Ambassador of Elegance and famous artist Aaron Kwok joining for the event’s grand finale, the Longines Grand Prix. The multitalented celebrity took part in the Prize Giving Ceremony and presented the trophy and a Longines timepiece to the winning rider. Aaron Kwok also seized this occasion to meet some of his fans at the Longines boutique.     The Conquest V.H.P. “Very High Precision”, the Official Watch of the event     During the Longines Masters of Hong Kong, Longines was proud to highlight a model of the Conquest V.H.P. “Very High Precision” as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to magnetic field, using the GPD (gear position detection) system, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision. The featured model displays an elegant blue dial and was to be discovered alongside many more collections in the Longines Boutique located in the Village Prestige.

  • February 17, 2019

    Jumping

    On 17 February 2019, Mexican Team composed of Fernando Martinez Sommer on Cor Bakker, Eugenio Garza Perez on Victer Finn DH Z, Juan Jose Zendejas Salgado on Tino la Chapelle and Manuel Gonzalez Dufrane on Hortensia van de Leeuwerk emerged victorious in the first leg of the Longines FEI Jumping Nations CupTM series held in Palm Springs Wellington. The podium was completed by Team Israel ahead of the American riders on their home soil. On 15 February, Ireland’s Paul O’Shea on Imerald van’t Voorhof took first place in the Longines Grand Prix. He was followed by USA’s Margie Goldstein-Engle on Royce and Juan Manuel Gallego (COL) on Coulas van de Broy Z. As the Official Partner, Timekeeper and Watch of this world-class show jumping event, Longines was proud to reward the winners of both competitions with elegant timepieces.

  • February 10, 2019

    Jumping

    As the Title Partner and Official Timekeeper of the series, the Swiss watch brand Longines was proud to witness the victory of German rider Daniel Deusser on Tobago Z, while Belgium rider Gregory Wathelet on Iron Man van de Padenborre and Spanish rider Eduardo Alvarez Aznar on Rokfeller de Pleville Bois Margot secured second and third place respectively. On this occasion, Longines was proud to grant Daniel Deusser with an elegant Longines timepiece as a reward for his great performance. Over the weekend, Longines has highlighted the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this timepiece houses an ultra-precise movement (+- 5 seconds/year), as well as a perpetual calendar.   Longines FEI World’s Best Jumping Rider & Horse Awards Moreover, Longines and the FEI were delighted to celebrate equestrian excellence by presenting the Longines FEI World’s Best Jumping Horse and Rider Awards to the 2018 world’s highest officially rated jumping horse and rider. Switzerland’s rider Steve Guerdat set himself apart in some of the greatest 2018 show jumping competitions and finished the year with a total of 3050 points in the Longines Rankings ahead of Harrie Smolders (NED) with 2995 points and Marcus Ehning (GER) with 2936 points. On the other hand, Swedish mare Albfuehren’s Bianca is the winner of the 2018 Longines FEI World’s Best Jumping Horse Award with a memorable victory in the World Equestrian Games competition notably. Steve Guerdat and Albfuehren’s Bianca’s representative were both granted elegant Longines timepieces, as well as a replica trophy in the form of a magnificent crystal winged hourglass in reference to the brand’s emblem, from the hands of Frederic Bondoux, Brand Manager of Longines France and Alix Rossi, Head of Sponsorship and event management FEI. As the Top Partner of the FEI, Longines is looking forward to witnessing the world’s best riders and horses in the much-anticipated Longines FEI Jumping World Cup™ Final, which will take place in Gothenburg from 3-7 April 2019.

  • February 10, 2019

    Horse Racing

    On 10 February Longines timed the victory of Dennis Schiergen and Berrahri at the Longines Grand Prix during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines 80. Grosser Preis von St. Moritz to be held on 17th February.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as the sporting and social highlight in the Engadine winter calendar. This year, the event celebrates its 80th Grosser Preis von St. Moritz and takes place on February 3, 10 and 17.   The Official Watch of the event is an elegant model from the Record collection. This range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • February 03, 2019

    Jumping

    On Sunday 3 February 2019, American rider Alex Granato and his mount Carlchen W earned first place at the Longines FEI Jumping World CupTM North American League in Wellington. Canadian rider Mario Deslauriers on Bardolina followed ahead of Switzerland’s Beat Mändli on Dsarie. On this occasion, Swiss watchmaking brand Longines was proud to grant Alex Granato an elegant timepiece as a reward for his great performance. In addition, Title Partner and Official Timekeeper of the Longines FEI Jumping World CupTM North American League, Longines was delighted to present the Official Watch of the event, a Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz and combining great precision, high technicality and a sporty look.