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  • September 11, 2019

    Corporate

    Longines inaugurates its new Boutique in Riyadh

    On Wednesday, 11 September, the Swiss watch brand Longines celebrated the opening of its new boutique in Riyadh (Saudi Arabia). Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Present on this occasion, Longines President, Walter von Känel, said: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.” Following the ribbon cutting ceremony, the guests were invited to discover Longines’ elegant boutique and timepieces. %break%   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines boutique is located at Riyadh Park, on 2886 Northern Ring Branch Road Al Aqiq Riyadh 13511, 6332 Riyadh.

  • September 11, 2019

    Corporate

    Longines HydroConquest new all-black ceramic version is pre-selected by the 2019 jury of the GPHG in the Diver’s watch category

    Longines is proud to announce that its HydroConquest new all-black ceramic version has been pre-selected by the 2019 jury of the Grand Prix d’Horlogerie de Genève in the Diver’s watch category. This timepiece was launched internationally in the beginning of the year. The GPHG's international jury, composed of some 30 experts with a variety of skills, conducts two rounds of voting by secret ballot in an entirely independent manner. The freedom of the jury salutes the creative audacity, technical and artistic genius, passion and expertise that have been nurturing the vitality of the watchmaking for centuries. The winners will be announced on Thursday November 7th 2019, at the 19th GPHG Awards Ceremony, to be held at the Théâtre du Léman in Geneva.   About the new HydroConquest timepiece Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish. An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece. Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort. With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

  • September 08, 2019

    Jumping

    Longines Global Champions Tour of Rome

    The sixteenth leg of the Longines Global Champions Tour gathered this weekend the world’s best riders and horses in the sumptuous arena of the Stadio dei Marmi, ringed by 60 classical marble statues depicting different sports. As the Title Partner and Official Timekeeper of the series, Longines is proud to have timed the victory of Ben Maher riding Explosion W in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Rome. The English rider finished ahead of Marlon Módolo Zanotelli on VDL Edgar M and Ludger Beerbaum on Cool Feeling, who secured the second and third place respectively. Longines Italy Brand Manager Fabrizio Giaccon presented Ben Maher with an elegant Longines timepiece as a reward for his great performance. This victory handed him one of the last golden tickets to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the previous legs. Indeed, the winners of the previous legs will be invited to compete in the Longines Global Champions Tour Super Grand Prix, staged in the famous Czech capital Prague, to decide who will come out on top of the world’s best athletes.  In addition, the overall Longines Global Champions Tour ranking battle is an intense affair as there is one last leg before the Longines Global Champions Tour finale, held for the very first time in New York. Ben Maher is leading the charge with 277 points, ahead of Pieter Devos with 266 points and Daniel Deusser with 259 points.  The Official Watch of the Longines Global Champions Tour of Rome The Official Watch of the Italian leg is the Conquest V.H.P. “Very High Precision” blue dial model, which represents a new achievement in the field of quartz, combining great precision, high technicality, and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GDP (gear position detection) system. 

  • September 07, 2019

    Archery

    Archery World Cup 2019, Final

    The 2019 Archery World Cup began in Medellin, Columbia, at the end of April, before visiting Shanghai, China and Antalya, Turkey in May, Berlin, Germany in June, and culminating this weekend in an exciting final in Moscow, Russia. The title in compound was claimed by Sarah Lopez (Colombia) and Mike Schloesser (Netherlands), while Chae Young Kang (Republic of Korea) and Brady Ellison (USA) were the winners in the recurve category.   To round off the final, the Swiss watch brand Longines, the Official Partner and Timekeeper of the Archery World Cup since 2008, presented the Longines Prize for Precision to the compound archers who scored the most “10s” throughout the whole season: Alexis Ruiz and Braden Gellenthien, both from the USA. Both recipients received a Longines watch, a trophy and a cheque.   Longines plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup and the Archery World Championships. This sport embodies the values upheld by the brand since its inception, namely precision, tradition and elegance. In order to be successful, archers must have total control over their bow and their arrows, which is achieved through concentration, balance and precision.   The Official Watch of the Archery World Cup Final The Official Watch of the 2019 Archery World Cup Final is a model from the Conquest “Very High Precision” collection, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this model is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds / year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • September 04, 2019

    Corporate

    The new Conquest Classic is bold, yet refined

    The Conquest Classic by Longines skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, these latest creations are both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, they will delight those who masterfully weave together the many facets of their lives.     Mikaela Shiffrin, the face of exceptional women, has already adopted the new Conquest Classic. “At once elegant and sporty, the new Conquest Classic is a natural fit on my wrist. Its feminine lines and dynamic spirit make it a watch that suits my personality as an athlete and a woman.” Longines Ambassador of Elegance since 2014, the young ski champion perfectly embodies the values of the winged hourglass brand represented in these new models.     Available in two sizes (29.50 mm and 34 mm in diameter) and sometimes featuring diamonds, the steel case of the new Conquest Classic houses a quartz movement.  The collection offers five different dials – sunray blue, sunray black, sunray silver, white mother-of-pearl or black mother-of-pearl – on which pink or rhodium-plated hands revolve. Pink indexes or diamonds complete the dial of this timepiece mounted on a steel bracelet that lends it finesse and refinement.

  • September 01, 2019

    Horse Racing

    Longines Grosser Preis von Baden

    For the delight of all the enthusiastic race fans in attendance, the Longines Grosser Preis von Baden featured this year again stunning performances in all races run today on the Iffezheim racecourse. The much-awaited Group 1 Longines Grosser Preis von Baden race was claimed by Ghaiyyath led by William Buick, ahead of Donjah and Laccario. As the Title Partner and Official Timekeeper of the event, Longines was delighted to present Ghaiyyath’s winning team with elegant timepieces. The brand lent another elegant touch to the event by inviting its Ambassador of Elegance Ingeborga Dapkunaite to attend the event, as well as present the Longines Prize for Elegance to the most elegant female spectator in attendance, namely Mariam Weiland.   The Official Watch of the Longines Grosser Preis von Baden The Official Watch of the 2019 Longines Grosser Preis von Baden is a model from the Conquest “Very High Precision” collection, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this model is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds / year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • September 01, 2019

    Jumping

    The Hampton Classic Horse Show

    Swiss watchmaker Longines returned as the Official Partner and Timekeeper of the Hampton Classic Horse Show, which was held in Bridgehampton, New York from August 25 to September 1. The brand presented elegant watches to winners in ceremonies honoring their distinguished performances in the Longines Rider Challenge, the Longines Cup, and the Grand Prix. The Longines Rider Challenge prize was awarded to Shane Sweetnam, who accumulated the most points in the Open Jumper classes, who also won the Longines Cup riding Kirschwasser SCF. Lucy Deslauriers, riding Hester, took the Grand Prix prize. Now in its 44th year, the Hampton Classic has become a fixture of the New York City social calendar, attended by more than 3,000 VIP guests, including high-profile celebrities and socialites, who sip, stroll, and spectate throughout the extravagant event. Nearly 50,000 spectators attended the extravagant 2019 Hampton Classic event, presented with Official Partner and Timekeeper Longines.

  • September 01, 2019

    Eventing

    Longines FEI Eventing European Championships

    From 28 August to 1 September 2019, Longines was proud to be the Title Partner and Official Timekeeper of the 2019 Longines FEI Eventing European Championships, which gathered in Luhmühlen (GER) the best riders and horses of the discipline for five days of intense competitions. Requiring both the horses to be extremely versatile and the riders to have exceptional skills, the Eventing discipline perfectly illustrates Longines’ values, as it requires elegance of dressage, precision of show jumping, as well as speed and courage of cross-country.   Held in Luhmühlen for an incredible sixth time (1975, 1979, 1987, 1999 and 2011), the 2019 Longines FEI Eventing European Championships saw the victory of team Germany, made up of Ingrid Klimke, Michael Jung, Andreas Dibowski and Kai Rüder, as well as the win of Ingrid Klimke and her mount SAP Hale Bob OLD in the individual title. To celebrate their great performances, Longines was delighted to present the winners with elegant timepieces.   On this occasion, Longines was also honored to highlight the Official Watch of the event, a model from the Conquest V.H.P. “Very High Precision” collection. This line represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds a year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.

  • August 26, 2019

    Corporate

    The latest models of The Longines Master Collection unveiled in Taiwan

    Taipei hosted the official presentation of The Longines Master Collection new timepieces in presence of Jung Woo-Sung, Longines Ambassador of Elegance. The Swiss watch brand was proud to present the 2019 models, characterized by a moon phase indicator and a refined aesthetic, thus strengthening one of its emblematic line created in 2005. From the start, this collection has enjoyed an undeniable level of success propelling its status as the best representation of Longines watchmaking expertise.   “This year, with the new models of The Longines Master Collection, we clearly reaffirm our commitment to traditional watchmaking. With a moon phase indicator at 6 o’clock and a new calibre developed exclusively for Longines, the 2019 pieces really stay true to the DNA of the line”, said Walter von Känel, President of Longines on the occasion of The Longines Master Collection presentation.   After making an appearance at the opening of the new Longines Boutique in Taipei 101, Longines Ambassador of Elegance Jung Woo-Sung attended The Longines Master Collection event.   During the evening, the South Korean actor, director and producer joined Walter von Känel on stage to share his thought about the new models: “The Longines Master Collection is the perfect watch for me. Its classical elegance and timeless aesthetics completely match with my style. I particularly like the new face of the dial with its sleek moon phase display”.

  • August 26, 2019

    Corporate

    Longines inaugurates its new Boutique in Taipei

    Longines celebrated the opening of its new Boutique in Taipei 101 in Taiwan on 26th August. On this occasion, Longines Ambassador of Elegance Jung Woo-Sung joined the brand for the traditional ribbon-cutting ceremony with Walter von Känel, President of Longines. The new store displays a large selection of Longines timepieces, including the most emblematic watches of the brand as well as its latest models. At the same time as the Boutique inauguration, Longines celebrates the opening of the “My Master Moment” watch and photography exhibition showcasing the new models of The Longines Master Collection, along with timepieces from Longines’ museum in Switzerland, especially sent for this exhibition.