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  • May 28, 2018

    Alpine Skiing

    The Swiss watch brand Longines was delighted to welcome today in Saint-Imier the winners of the 2018 Longines Rising Ski Stars Mélanie and Loïc Meillard for a visit of the company’s headquarters.  Accompanied by Longines Vice President and Head of International Marketing Juan-Carlos Capelli, the Swiss siblings and world-class skiers had the opportunity to discover the various stages of the exciting process of the production of a Longines watch, as well as the brand’s museum, which retraces the brand's fascinating history through the ages. Proudly wearing a Conquest Saint-Moritz model awarded by Longines in recognition of her 2018 Longines Rising Ski Stars title, Mélanie commented: “After winning the Longines Rising Ski Stars prize at the end of the last FIS Alpine World Cup, it was obvious that we wanted to know more about this emblematic company, deeply established in our region.”  And Loïc added: "Now that this is done, we can say that we are very impressed by the rich history of the brand. Like Longines, we are proud to represent this region on an international level.”%break%About the Longines Rising Ski Stars Awarded for the first time at the end of the 2012/2013 alpine skiing season,  the “Longines Rising Ski Stars” prize is presented to the best young female skier (under 21 years old) and male skier (under 23 years old) taking part in the FIS Alpine World Cup. The prize consists of a trophy, a Longines watch and a check of 20’000 CHF.

  • March 17, 2018

    Alpine Skiing

    Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on winning her second Overall Crystal Globe. With a total of 1773 points, she finished ahead of Switzerland’s Wendy Holdener with 1168 points and Slovakia’s Petra Vlhova with 977 points respectively. Following an exceptional 2017/2018 FIS Alpine World Cup season, Mikaela also claimed the slalom crystal globe for the fifth time of her career, with no fewer than seven victories in this discipline this season. While she dominated the technical disciplines, the American skier also claimed a first impressive World Cup Downhill race in Lake Louise, Canada, back in December. In the male category, Austria’s Marcel Hirscher won the Overall title for the seventh time, in front of Norway’s Henrik Kristoffersen and Longines Ambassador of Elegance Aksel Lund Svindal. As the Official Partner and Timekeeper of the FIS, the brand had the honor of rewarding the overall winners Mikaela Shiffrin and Marcel Hirscher with two exceptional athletes with elegant Longines timepieces during an official prize giving ceremony held in Are, Sweden in the context of the FIS Alpine World Cup Finals.

  • March 17, 2018

    Alpine Skiing

    Bringing together the season’s top-25 male and female skiers in each discipline, the FIS Alpine World Cup Finals are taking place this year in the Scandinavian ski resort of Åre, Sweden, which will also host the next FIS Alpine Ski World Championships – both event supported by Longines as the Official Partner and Timekeeper. On the occasion of the Finals, the Swiss watch brand celebrated the conclusion of the season by awarding the Longines Rising Ski Stars Prize. This year, it was a family-shared recognition, as Swiss siblings Mélanie and Loïc Meillard have distinguished themselves as the best female skier (under 21) and the best male skier (under 23) of the 2017/2018 World Cup season. For Mélanie Meillard, 2018 started off well as she claimed her first podium in the FIS Alpine World Cup, finishing third in the City Event in Oslo, Norway. With a total of 431 points at the end of the season, ahead of Katharina Gallhuber (AUT) with 303 points and Katharina Liensberger with 206 points, Mélanie finished ten times in the top-10 in World Cup races. With a score of 299 points at the end of the season, triple Junior World Champion Loïc Meillard had a very good season as well, being amongst the 10 best skiers at five of his World Cup races. Following the Ladies’ slalom race, Loïc Meillard was presented with a Longines timepiece, as well as a trophy and a cheque, from the hands of Longines Vice President and Head of International Marketing Juan-Carlos Capelli and Casper Gebeke, of Longines Sweden. His sister Melanie, who did not participate in the finals due to an injury, was represented by Jérôme Krieg from Swiss-Ski, who received the coveted recognition on her behalf.

  • March 15, 2018

    Alpine Skiing

    Longines, in collaboration with the FIS, of which it is the Official Partner and Timekeeper, proudly presented the fifth edition of the Longines Future Ski Champions, a one-of-a-kind competition bringing together the best international skiers under 16 years old. This year, the Swedish resort of Åre hosted the event in the context of the FIS Alpine World Cup Finals. The young athletes, coming from twelve different countries and selected by their respective national Federation, took part in a two-run giant slalom on the World Cup’s slope. The Longines timing system and course conditions were identical to those of the official competition. The 2018 edition was claimed by Italian skier Thomas Lorenzo Bini in 2:12.16, followed by French skier Benjamin Hoareau (+0.31) and Swedish skier Anton Rösnäs (+1.59). Thomas was presented with a trophy, as well as a Longines watch from the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Sarah Lewis, General Secretary for the FIS and Aksel Lund Svindal, Longines Ambassador of Elegance. Furthermore, the champion's national federation, the Federazione Italiana Sport Invernali, received a cheque destined to promote the sport among young people. The evening before, the athletes took part in the bib draw ceremony, held in the heart of Åre. They had the good fortune to be accompanied by Mikaela Shiffrin, Longines Ambassador of Elegance and patron of the event, who gave them some precious advice before the race day. The ceremony concluded with the inauguration of the countdown clock until the FIS Alpine World Ski Championships Åre 2019 – of which the brand is the Official Partner and Timekeeper – in presence of representatives from the FIS and the Organising Committee. The Longines Future Ski Champions race is part of Longines’ initiatives to encourage youth sports and discover young talents. The Swiss watch brand notably organises a tennis tournament for young hopefuls at Roland-Garros, the Longines Future Tennis Aces, and a race for young jockeys, the Prix Longines Future Racing Stars, which takes place at the Prix de Diane Longines in Chantilly. The Official Watch of the 2017/2018 FIS Alpine World Cup Finals The FIS Alpine World Cup Finals is the opportunity for Longines to highlight the Official Watch of the 2017/2018 season, the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Featuring a silver dial and stainless steel bracelet, this timepiece is equipped with a smart crown facilitating manipulations, as well as a perpetual calendar.   Results of the 2018 Longines Future Ski Champions race   Rank Bib Country Name 1st leg 2nd leg Total Difference 1 9 Italy Thomas Lorenzo Bini 1:06.28 1:05.88 2:12.16   2 5 France Benjamin Hoareau 1:06.52 1:05.95 2:12.47 +0.31 3 6 Sweden Anton Rösnas 1:06.58 1:07.17 2:13.75 +1.59 4 2 USA Jack Reich 1:06.93 1:07.66 2:14.59 +2.43 5 4 Japan Taiyo Kuwabara 1:09.10 1:08.36 2:17,46 +5:30 6 11 Canada Heiko Ihns 1:10.17 1:10.16 2:20.33 +8.17 7 10 Finland Erik Saravuo 1:10.30 1:10.18 2:20.48 +8.32 8 3 South Korea Mingyu Kang 1:11.85 1:11.48 2:23.33 +11.17 9 7 Germany Marinus Sennhofer 1:15.38 1:08.09 2:23.77 +11.61 DNF 1st run 1 Croatia Tvrtko Ljutic         DNF 1st run 8 Norway Jesper Wahlqvist         DNF 1st run 12 Switzerland Nicolas Macheret        

  • November 27, 2017

    Alpine Skiing

    US skier and Longines Ambassador Mikaela Shiffrin delivered an outstanding performance this weekend at the FIS World Cup stage in Killington, Vermont, by finishing second in the Giant Slalom on Saturday and earning first place in the Slalom race on Sunday. Congratulations!

  • October 29, 2017

    Alpine Skiing

    As Official Partner of the International Ski Federation (FIS), Longines has for many years made its expertise in sports timekeeping available to the great White Circus during the FIS World Cup and the Alpine World Ski Championships. The brand’s involvement in the world of skiing rests on a long tradition of timekeeping for alpine races that was inaugurated in Saint-Imier in 1924.   As such, Longines is looking forward to witnessing the performance of its two Ambassadors of Elegance, Norwegian skier Aksel Lund Svindal and American skier Mikaela Shiffrin. The latter and 2016/2017 Overall Title winner was one of the guests of the FIS Alpine Forum, which took place today in Sölden, and during which she expressed her goals for the upcoming season.     The Official Watch of the 2017/2018 season Longines’ history with quartz has been one full of technical innovation and feats. In 1954, the brand developed a first quartz clock, which would quickly set a long series of precision records. It was housed in the mythical Chronocinégines, an instrument that became a pioneer in the history of timekeeping, as it provided judges with a film strip composed of a series of prints at 1/100th of a second, allowing them to follow the movement of the athletes at the moment they crossed the finish line. This instrument was used for the first time in alpine skiing during the World Cup stage in St. Moritz in 1956.   As an extension of these historic milestones, the winged hourglass brand is now presenting its new Conquest V.H.P., equipped with an exclusive movement. This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.   The Official Watch of the 2017/2018 season features a silvered dial, as well as a steel bracelet. With a diameter of 41mm, this timepiece – as each Conquest V.H.P model do – includes an intelligent crown, as well as an E.O.L. indicator which can preventatively signal the end of battery life.   Longines supports tomorrow’s champions Longines renews its support to the champions of tomorrow through the Longines Future Ski Champions race, which will take place for the first time in Åre, Norway, in the context of the World Cup Finals. With the support of their respective national federations, the Swiss watch brand will invite male skiers under the age of 16 coming, from different countries, to compete against each other in a giant slalom. The ultimate goal will be to become the champion and to take home a Longines watch as well as a trophy. The winner’s national skiing federation will also be presented with a cheque aiming at developing projects for young people. With the same purpose in mind, Longines will be organising once again this year the Longines Rising Ski Stars prize, awarded to the best female skier under the age of 21 and the best male skier under the age of 23 who compete for the FIS Alpine Skiing World Cup. At the end of the 2017/2018 season, the two winners will each receive a Longines watch, a trophy and a cheque.

  • March 14, 2018

    Alpine Skiing

    Tonight took place the bib draw ceremony of the fifth edition of the Longines Future Ski Champions race, held tomorrow in Åre, Sweden, in the context of the FIS Alpine World Cup Finals. Representing twelve different countries, the young athletes, all aged under 16, will compete tomorrow in a two-run giant slalom on the official World Cup slope. The winner will receive a trophy, as well as a Longines timepiece. During the ceremony, the young athletes had the opportunity to meet the patron of the event, Longines Ambassador of Elegance Mikaela Shiffrin, who gave them some advice on their physical and mental preparation for the race. This celebration, held in the center of the village, was followed by the unveiling of the countdown to the FIS Alpine World Ski Championships 2019, supported by Longines as Official Partner and Timekeeper. The launch was attended by representatives of the FIS and the Organizing Committee of Åre 2019.   List of participants   Canada Heiko Ihns Croatia Tvrtko Ljutić Finland Erik Saravuo France Benjamin Hoareau Germany Marinus Sennhofer Italy Lorenzo Bini Japan Taiyo  Kuwabara Norway Jesper Wahlqvist South Korea Mingyu Kang Sweden Anton Rösnäs Switzerland Nicolas Macheret USA Jack Reich

  • January 21, 2018

    Alpine Skiing

    The Swiss watch brand Longines is proud to be the Official Timekeeper of the Hahnenkamm races in Kitzbühel, including the much-awaited Downhill race, claimed by Germany’s Thomas Dressen, followed by Beat Feuz (SUI) and Hannes Reichelt (AUT). For this speed event, the brand used its new timekeeping and data handling technology, the game-changing Longines Live Alpine Data system, consisting of a chip attached to the skier’s boot equipped with a radar and motion sensor. It enables the real-time and continuous measurement of the athlete’s speed, amongst other features. As the Official Partner of the FIS, Longines was also proud to support the KitzCharity Trophy, a race which brings together professional skiers and well-known personalities to compete on a stretch of the fearful Streif. The funds generated by this event are donated to a local charity. The Official Watch of the 2017/2018 FIS Alpine World Cup season is the Conquest V.H.P. Very High Precision, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • January 14, 2018

    Alpine Skiing

    Longines was proud to present Switzerland’s Beat Feuz, winner of the Downhill race in Wengen, as well as its Ambassador of Elegance Aksel Lund Svindal (NOR), second, and Matthias Mayer (AUT), third, with specially-engraved timepieces in recognition of their great performance. As the Official Partner of the FIS, Longines was delighted to time this weekend the Lauberhorn races in Wengen, considered as the oldest World Cup stage and as one of the most difficult to win. Internationally renowned for its spectacular Hundschopf (“Dog’s Head”), this competition attracts each year thousands of spectators to cheer up their favorite skiers. The Official Watch of the 2017/2018 FIS Alpine World Cup season is the Conquest V.H.P. Very High Precision, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • March 18, 2017

    Alpine Skiing

    Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on her first Overall Crystal Globe and for the exceptional performance she delivered throughout the entire 2016/2017 FIS Alpine World Cup season. Mikaela won the overall title with 1643 points, ahead of Slovenia’s Ilka Stuhec (1325 points) and Italia’s Sofia Goggia (1197 points). She also claimed her fourth small globe in slalom, her specialist discipline. The American skier was rewarded with a Longines timepiece from the hands of Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. In the male category, Austria’s Marcel Hirscher claimed his 6th overall title in front of Norway’s Kjetil Jansrud and Henrik Kristoffersen, who won yesterday his 3rd Longines Rising Ski Stars prize.