January 24, 2019
On Wednesday, Longines had the pleasure of inaugurating its new Kuwait boutique located in the renowned “The Avenues” mall. To celebrate this unique event, Longines Ambassador of Elegance Aishwarya Rai Bachchan honored us with her presence to cut the ribbon with Mr. Charles Villoz, Longines Vice President, Mr. Patrick Aoun, Longines Brand Manager Middle East and Mr. Ali Morad Behbehani, Behbehani Group President. Considered by many as one of the world’s most beautiful women, the Bollywood superstar Aishwarya Rai Bachchan has embodied Longines’ slogan “Elegance is an Attitude” for 20 years. As in all times, she brought glamour and sophistication to this opening during which she was wearing a timepiece from the Longines Master Collection Blue Edition, featuring a sunray blue dial with diamonds indexes. On this occasion, Longines Vice President Charles Villoz said: ”We are really proud to have opened our first boutique in Kuwait in this extraordinary venue. We are delighted to provide our customers with the opportunity to discover our various collections in an elegant environment reflecting Longines’ traditional values” Besides, Behbehani Group President Ali Behbehani, declared: “Longines is highly appreciated in the Kuwaiti market marking the importance of opening up its very own boutique at The Avenues”. He added “We strive to offer our customers the best shopping experience in Kuwait”. The new boutique is a contemporary interpretation of Longines’ traditional values and illustrates the brand’s innate ability to match elegance and innovation. Its crystal-clear facade provides an unobstructed view and illuminates the entire space. A dedicated corner will allow customers to discover The Longines Equestrian Collection illustrating the brand’s longstanding commitment to equestrian world.
January 16, 2019
Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi unveil Longines first Melbourne Boutique
On Wednesday 16 January 2019, Longines inaugurated its first Boutique in Melbourne, located in the heart of Collins Street, Melbourne’s premier shopping strip. Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi joined the Swiss watch brand for the traditional ribbon-cutting ceremony. Elegant by design and housing some of Longines’ most exclusive timepieces, the newest retail outlet is 74-square metres. “We are delighted to open our first Boutique in Melbourne and to offer our Australian customers the opportunity to discover our watches and to enjoy Longines universe in a premium environment”, commented Walter von Känel, President of Longines. Andre Agassi said, “Melbourne feels like home after competing in nine Australian Opens since 1995. My wife and I feel privileged to officially open this beautiful store and celebrate the innate elegance of the brand.” On this occasion, Stefanie Graf and Andre Agassi presented the Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations to the generous buyers, who acquired these bespoke timepieces created to celebrate the 10-year milestone with both tennis legends. Limited to 10 pieces, these exclusive models were auctioned last year with all proceeds going to Children for Tomorrow and the Andre Agassi Foundation for Education, two charities founded by the Ambassadors of Elegance.