Skip to main navigation Skip to content

To celebrate the new additions to the Longines Heritage Collection, a complimentary travel pouch will be given with all Heritage Collection orders.

News

  • December 19, 2019

    Corporate

    Inauguration of a new Longines Boutique in Chengdu in presence of Eddie Peng

    On Friday 13 of December 2019, Swiss watchmaking brand Longines celebrated the opening of its new boutique at Chengdu Hengdeli, China. On this occasion, Longines Ambassador of Elegance Eddie Peng honored the brand with his presence. Besides, Eddie Peng unveiled a special exhibition showcasing The Longines Master Collection’s last models. Powered by a self-winding movement developed exclusively for Longines, these timepieces are characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.  Eddie Peng commented the new model of The Longines Master Collection he was wearing for the occasion: “I love the elegant design of this timepiece, which could match both business and leisure occasions”.

  • December 19, 2019

    Corporate

    Longines welcomes its Ambassador of Elegance Jung Woo-Sung to Saint-Imier

    On Tuesday, December 10, Korean actor Jung Woo-Sung visited the company’s headquarters in Saint-Imier, Switzerland. On this special day, the Korean superstar and Longines Ambassador of Elegance since 2018, had the opportunity to explore the production workshops and to go through the complex process of creating a watch.   Following its introduction to watchmaking, Jung Woo-Sung had the chance to discover the company’s Museum and its treasures, which encompasses the long and rich history of the winged-hourglass brand, since its inception in 1832.   Delighted to dive into the universe of Longines, Jung Woo-Sung said: “I was much honored to discover the brand’s headquarters and birthplace in Saint-Imier. Throughout this visit, I had the chance to marvel the company’s fascinating history, as well as the skillful work of Longines’ watchmakers.”

  • December 19, 2019

    Corporate

    Longines unveils a new Boutique in Xi’an

    On Thursday, December 5, Swiss watch brand Longines celebrated the opening of its new Boutique in Xi’an, China. To the delight of watches aficionados, the store spreads across 56 square meters and displays a large selection of Longines timepieces.   Numerous guests attended the event, including Chinese actress Kan Qing Zi. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and watches, as well as a giant Christmas tree adorned in the colors of the brand for the festive season.%break%During the opening ceremony, the winged hourglass brand was proud to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines Boutique is located on No. 261, Chang’an North Road, Beilin District, Xi'an, Shaanxi, China

  • December 19, 2019

    Corporate

    Grand Opening of the Brand’s Fourth Boutique in Malaysia

    Located on the Ground Floor of the premier shopping mall Gurney Plaza, the new Longines boutique is designed and furnished with trademark colors and ambience seen in Longines boutiques around the world, embodying the brand’s motto “Elegance is an Attitude”. Measuring 542 square feet, the boutique perfectly combines the impressive heritage of the brand with a timeless design where refinement and elegance are conveyed in every detail. With its extensive selection of timepieces, the new Longines Gurney Plaza boutique is already an essential destination for discerning customers. But a special visit from Hong Kong superstar Aaron Kwok has elevated the elegance of the boutique even further. Celebrating this remarkable milestone by making his first appearance as Longines Ambassador of Elegance in Malaysia, Aaron Kwok caught the spotlight with a Longines watch from the new Longines HydroConquest collection, the brand's iconic sports line which features a colored ceramic insert on the bezel. ““It was an honour to be here today to celebrate this amazing milestone with Longines. I congratulate Longines on this achievement and I am excited that the brand is now available in Penang. As a Longines Ambassador of Elegance since 2005, I am delighted to see how the brand continues to grow and expand worldwide and across the Malaysian market.  I would like to take this opportunity to wish Longines every success”, said Aaron Kwok. Sharing his tips on selecting watches, Aaron said, “Apart from telling time, I think watches are accessories that show our individuality and taste. The Longines HydroConquest collection watches are currently my favourites. These watches feature a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. It is elegant yet sporty, making them suitable for daily wear and appropriate for all occasions”. After the product presentation, Aaron Kwok, Mr. Arnaud Carnal, Longines Asia Pacific Regional Sales Manager, Ms. Selina Ng, General Manager of Mall Management, CapitaLand, Mr. Peter Chan, Gurney Plaza Centre Manager and Mr. Ooi Say Yew, Longines Malaysia Brand Manager were invited for a ribbon-cutting ceremony at entrance of the boutique. Following the ribbon-cutting ceremony, Aaron Kwok toured the boutique and spent some time at the exclusive space featuring Longines’ historical museum pieces. In addition, Aaron had his autograph signed at the boutique floor-to-ceiling light box poster, featuring him as the Ambassador of Elegance. Attending guests at the momentous event included celebrities such as pop duo Fuying & Sam, Tong Bing Yu, Christinna Kuan. The Longines boutique is located at Lot 170-G-07, Ground Floor, Gurney Plaza, Persiaran Gurney, 10250 Penang. The boutique’s opening hours are from 10.00am to 10.00pm every day.

  • November 13, 2019

    Corporate

    Longines and its Ambassador of Elegance Eddie Peng inaugurated a new Boutique in Zhengzhou

    The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng.      Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces.   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.

  • October 31, 2019

    Corporate

    Longines lives the dolce vita in Rome

    True ode to the Italian sweet life, Longines DolceVita draws its inspiration from an historical piece from the 1920’s. Since its creation in 1997, the line has developed as many variations as there are ways of living and expressing the dolce vita. To unveil the 2019 novelties of this collection, the Swiss watch brand invited its guests at the Villa Aurelia, a typical Italian mansion located near Rome, which perfectly matches with the spirit of the timepieces presented.   Longines unveiled a new system of interchangeable coloured straps to personalize your DolceVita watch as well as new dials in white and blue starry night. An additional XL case size, which perfectly suits men wrists, was also introduced.   The Longines DolceVita event in Rome was also the occasion to celebrate the 20th anniversary of partnership between the brand and Aishwarya Rai Bachchan. To pay tribute to the elegance and the charm of the beautiful Indian actress, the Swiss watch brand created a special watch from the Longines DolceVita collection.   Limited to 5 pieces, the Longines DolceVita Elegance celebration – Limited Edition combines rose gold, diamonds, white mother-of-pearl and turquoise blue. On the occasion of the Longines DolceVita event in Rome, Walter von Känel, President of Longines had the pleasure to present the watch number 5 to Aishwarya Rai Bachchan herself.

  • October 11, 2019

    Corporate

    Simon Baker discovers the Longines universe in Saint-Imier

    Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.   During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.   After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.   Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”   Over the course of his visit, Simon Baker was wearing a new all-ceramic version of the HydroConquest collection, which draws its inspiration form the world of aquatic sports.

  • October 02, 2019

    Corporate

    Longines inaugurates its very first Boutique in Romania

    Strenghtening its presence in Eastern Europe, the Swiss watch brand Longines celebrated today the grand Opening of its very first Boutique in Romania. Located in the famous “Baneasa Shopping City” mall in Bucarest and spread across 39 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    The inauguration of the Longines boutique took place in the presence of Walter von Känel, Longines President, Arthur Popa, CEO de Baneasa Shopping City, Ionut Tanase, Longines Brand Manager at B&B Collection, Dmitri Dmitriev, Longines’ Regional Sales Manager, and Mr. and Mrs. Binda, owners of the B&B Collection company. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces.%break%On this occasion, Longines President Walter von Känel said: “We are really proud to open our first boutique in Romania, and to offer our customers in this country the opportunity to enjoy Longines’ universe, as well as our elegant collections, in a premium environment.”   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines boutique is located at 42D, Soseaua Bucuresti-Ploiesti, in “Baneasa Shopping City”.

  • September 11, 2019

    Corporate

    Longines HydroConquest new all-black ceramic version is pre-selected by the 2019 jury of the GPHG in the Diver’s watch category

    Longines is proud to announce that its HydroConquest new all-black ceramic version has been pre-selected by the 2019 jury of the Grand Prix d’Horlogerie de Genève in the Diver’s watch category. This timepiece was launched internationally in the beginning of the year. The GPHG's international jury, composed of some 30 experts with a variety of skills, conducts two rounds of voting by secret ballot in an entirely independent manner. The freedom of the jury salutes the creative audacity, technical and artistic genius, passion and expertise that have been nurturing the vitality of the watchmaking for centuries. The winners will be announced on Thursday November 7th 2019, at the 19th GPHG Awards Ceremony, to be held at the Théâtre du Léman in Geneva.   About the new HydroConquest timepiece Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish. An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece. Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort. With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

  • September 11, 2019

    Corporate

    Longines inaugurates its new Boutique in Riyadh

    On Wednesday, 11 September, the Swiss watch brand Longines celebrated the opening of its new boutique in Riyadh (Saudi Arabia). Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Present on this occasion, Longines President, Walter von Känel, said: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.” Following the ribbon cutting ceremony, the guests were invited to discover Longines’ elegant boutique and timepieces.%break%The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines boutique is located at Riyadh Park, on 2886 Northern Ring Branch Road Al Aqiq Riyadh 13511, 6332 Riyadh.