Equita Longines, le Salon du Cheval de Lyon presented in Paris
October 09, 2018
The Swiss watchmaking brand Longines and its long-standing partner GL Events presented Equita Longines, le Salon du Cheval de Lyon, which has stemmed from their latest collaboration, during a press luncheon held on 9 October in Paris. This annual equestrian gathering, recognized as the biggest in Europe, is part of the FEI World CupTM circuit for the disciplines of Jumping, Dressage and Driving. As the Official Partner, Timekeeper and Watch of the event since 2013, Longines is proud to have become its Title Partner in the context of a long-term agreement signed with GL Events last July.
This key rendezvous in the international equestrian calendar will be held from 31 October to 4 November at Euroexpo Lyon. On this occasion, the winged-hourglass brand is delighted to present the weekend’s highlight show jumping trials, namely the Longines Grand Prix, on Friday and the Longines FEI Jumping World CupTM, on Sunday. In addition, Longines will have the pleasure to grant the winners of these two competitions with elegant timepieces.
During Equita Longines, le Salon du Cheval de Lyon, the Swiss watchmaker will highlight the Conquest V.H.P. GMT Flash Setting model as the Official Watch of the event. Sporty and elegant, this watch is a must-have for travel lovers, as it allows them to easily change time zones either manually, following watchmaking tradition, or by using the smart « Flash Setting » system that sets the watch using flash pulses from a smartphone.
A horse magazine
Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Three years later, it can be found on American racecourses, adopted by horse enthusiasts. In 1912, the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, endurance, driving, dressage and eventing competitions.Discover the Blue Horse