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Grand Opening of New Longines Boutique in Suria KLCC


November 15, 2017

Chi-Ling Lin Joins Longines in Malaysia To Celebrate The Grand Opening of New Longines Boutique in Suria KLCC

Located on the First Floor of the iconic landmark Suria KLCC, the new boutique features the style codes seen in Longines boutiques around the world, where refinement and elegance are expressed in every detail, illustrating the brand motto “Elegance is an Attitude”. On the inside, the 803 square feet space includes a historical collection of rare 19th century pocket watches, housed exclusively in the new boutique.

Like all Longines boutiques worldwide, the elegant interiors features the blend of fine traditional materials such as lacquered wood paneling with the iconic winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment. Offering an intimate, elegant atmosphere, watch aficionados can easily navigate their way around the boutique to browse Longines extensive selection of collections, including Longines DolceVita, The Longines Master Collection, Conquest Classic as well as Heritage models.

With its diverse selection of exquisite timepieces, the new Longines KLCC boutique is already an essential destination for discerning customers. Taiwan’s top model, actress and TV host, Chi-Ling Lin, has also graced the boutique with her presence on the official grand opening.

As a Longines Ambassador of Elegance for 12 years, Chi-Ling Lin also embodies Longines’ elegant style to the core with her graceful nature and fashionable style. Wearing a watch from the Longines DolceVita collection to attend the grand opening event, Chi-Ling expressed her blessing and support to Longines by having her autograph at boutique entrance floor-to-ceiling light box poster, featuring her.

While posing for photos and signing, Chi Ling was delighted to talk about her connection with Longines. “It was an honour to be here today to celebrate this amazing milestone. Being an Ambassador of Elegance since 2005, I have experienced many great moments throughout the years and it’s a real pleasure to be back again in Malaysia to celebrate the launch of this new boutique”.

The ribbon cutting ceremony was officiated in front of the new boutique by Chi-Ling, joined by Mr. Charles Villoz, Vice President of Longines, Mr. Jose De Cardoso, Country Manager of The Swatch Group Malaysia & Singapore, Mr. Ooi Say Yew, Longines Malaysia Brand Manager and Mr. Andrew Brien, Chief Executive Officer of Suria KLCC.

“We’re proud of our presence in this iconic landmark in Malaysia and I am sure that shoppers and customers will be attracted to the new design and will find it just as mesmerizing as we do. The new boutique will give the opportunity to more of our customers to discover Longines masterpieces in an elegant environment and learn the rich history of the brand through the Longines historic collection on display,” said Mr. Charles Villoz, Vice President of Longines.

Following the ribbon cutting ceremony, Chi-Ling and Charles Villoz toured the boutique and spent some time at the exclusive space featuring Longines’ historical museum pieces. The boutique was lavishly decorated with images of Chi Ling from Longines’ advertising campaign.

Attending guests including celebrities such as Pauline Tan, Karena Teo and Anjoe Koh took part in the celebrations and had the opportunity to discover the new store and explore the unique and exclusive collections of Longines timeless classics. Guests were also mesmerized by an enchanting harp performance as they explored the new boutique.

The new Longines boutique is a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of Longines’ fabled passion for elegance and constant innovation.