Skip to Content

News

  • June 16, 2019

    Horse Racing

    The much-awaited Prix de Diane Longines, of which Longines was the Title Partner for the 9th consecutive year, saw the incredible victory of Channel and Pierre-Charles Boudot (FR) in the world’s biggest race for fillies. The Swiss watchmaking brand was delighted to present the owner, trainer and jockey of Channel with elegant timepieces from the hands of its Ambassador of Elegance Simon Baker. The acclaimed Australian actor joined the Longines Family in 2012 and was introduced as a new Longines Ambassador of Elegance during that year’s edition of the Prix de Diane Longines. With no fewer than nine races to rhythm this prestigious and glamorous event, the Prix de Diane Longines offered great sports emotions for the delight of all equestrian lovers in attendance. As the Official Timekeeper of the event, Longines was particularly proud to be part of the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines. The former is open to young jockey from riding schools across the world, while the latter showcases the female riders from the FEGENTRI (International Federation of Gentlemen and Lady Riders). French jockey Thomas Trullier riding Espionne set themselves apart in the Prix Longines Future Racing Stars and Tereza Grbavcicova (CZE) and her mount Bubble Brook crossed the finishing line first in the Prix de La Reine Marie-Amélie Longines. The brand had thus the great honor of granting both winners with an elegant Longines watch as well as a school bursary to the youngest winner. On the occasion of the 170th edition of this equestrian rendezvous of elegance, the sumptuous Chantilly racecourse was adorned with colourful motifs of racing silks for the greatest pleasure of the elegantly dressed spectators. Together with its Partner France Galop, Longines organized the “Mademoiselle Diane by Longines” award, celebrating the most elegant lady at the racecourse. This year, Abigail Lopez-Cruz was selected by the jury as the winner and had the honour to receive an elegant timepiece belonging to the Record collection from the hands of Simon Baker. The Record collection – the Official Watch of the 2019 edition The Prix de Diane Longines was also the occasion for the brand to present a stainless steel and rose gold model of its Record collection as the Official Watch of the event. Combining classic elegance and watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). Besides, this collection was celebrated in grand style on Saturday evening, during a special event held in the gardens of the sumptuous Château de Chantilly in the presence of Longines Ambassadors of Elegance and Hollywood stars Kate Winslet and Simon Baker. For this unique and exclusive event, Longines highlighted – on the wrists of its Ambassadors – a stainless steel and rose gold pair watch from the Record collection, which is perfectly in line with the philosophy of the brand to give its female and male customers a wide range of variations in all of its collections, enabling them to find the perfect fit for their taste and personality.

  • June 12, 2019

    Horse Racing

    As Title Partner, Official Timekeeper and Official Watch, Longines was proud to time the Russian Federation President’s Cup, which saw the remarkable victory of Myrzabek Kappushev on Centurion in front of thousands of spectators at the Central Moscow Hippodrome. The victorious jockey and owner Ali Uzdenov were presented with an elegant Longines timepieces from the hands of Dmitry Lyakhovoy Longines Brand Manager Russia, and Dmitri Dmitriev Longines Regional Sales Managers Russia. On this occasion, the winged hourglass brand was also delighted to highlight the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial with diamond indexes, mounted on an elegant stainless steel bracelet with a rose gold cap. The collection combines classic elegance and excellence, aspiring to become the spearhead of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).%break%Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes flat racing as well as show-jumping, endurance, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of its core values: tradition, elegance and performance.

  • June 08, 2019

    Horse Racing

    As Preferred Partner, Official Timekeeper and Official Watch of the 151st Belmont Stakes, Swiss watch brand Longines was proud to time Sir Winston’s win at Belmont Park on Saturday, 8 June 2019. Sir Winston’s Owner, Trainer, and Jockey received elegant Longines timepieces from the hands of Pascal Savoy, Longines US Brand President. Earlier that day, the brand celebrated the victory of Rushing Fall at the Longines Just A Game Stakes.   On that occasion, the winged hourglass brand was also delighted to host the Longines Prize for Elegance fashion contest to celebrate style and glamour associated with the Triple Crown. The participants walked the runway for celebrity judges who selected the most stylish woman from Belmont Park, and presented her with an elegant Longines watch. The Official Watch of the Belmont Stakes is a new model from the Conquest Classic collection. This line skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, this latest creation, set with diamonds, is both resolutely feminine and boldly contemporary.

  • May 05, 2019

    Horse Racing

    This weekend, Louisville (USA) beat to the rhythm of horseracing. On Saturday, the Kentucky Derby, also known as “the most exciting two minutes in sports”, took place at Churchill Down. On that occasion, Country House, ridden by Flavien Prat, was declared the winner after disqualification for interference of Maximum Security. To mark their victory, Longines awarded Country House’s owner, trainer and jockey with Longines timepieces before an engaged crowd of spectators.   The Derby race represented the pinnacle of an exciting weekend of sport and elegance, with many highlights on and off the track. Earlier on Saturday, the Longines Churchill Distaff Turf Mile prize was claimed by Beau Recall, ridden by Irad Ortiz, who established a lead over Got Stormy and Daddy Is a Legend, close behind.   On Friday, Longines served as Title Partner, Official Timekeeper and Official Watch of the Longines Kentucky Oaks, with an exciting win from Serengeti Empress, ridden by Jose Ortiz. The Longines Prize for Elegance also made an elegant spectacle from the most fashionably attired attendees at Churchill Downs, who worked the pink carpet in their finery, vying for the coveted Longines Prize for Elegance and the chance to win a Longines watch. A panel of judges, including Longines U.S. Brand President Pascal Savoy, selected the most elegant contestants, in keeping with the brand’s motto, “Elegance is an Attitude.”   Presenting the Official Watches of the 2019 Longines Kentucky Oaks and the Kentucky Derby:   The spectators of the Longines Kentucky Oaks had the opportunity to discover the Official Watch of the event, a model from the Longines Master Collection. With its contemporary blue dial, glittering diamond indexes, and polished stainless-steel bracelet, this timepiece blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. Its self-winding movement and power reserve also ensure this Swiss-made Longines watch’s elegance is matched only by its precision and quality.   As the Official Watch of the Kentucky Derby, Longines was proud to highlight its chronograph model from the Conquest V.H.P. “Very High Precision” collection. The latter represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a blue dial, this watch houses an ultra-precise movement (+-5 seconds/year), a chronograph caliber and a perpetual calendar.   About Longines: Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • May 01, 2019

    Horse Racing

    On 1 May 2019, Longines was proud to time the victory of Dee Ex Bee and his jockey William Buick in the Longines Sagaro Stakes, feature race of the newly renamed Royal Ascot Trials Day. Dee Ex Bee’s owner, trainer and jockey received an elegant Longines timepiece to celebrate their win. Longines is the Title Partner of the Longines Sagaro Stakes race, as well as the Official Timekeeper and Official Watch of the Ascot racecourse.

  • April 28, 2019

    Horse Racing

    As the Official Partner of the ParisLongchamp Racecourse, Swiss watchmaking brand Longines was proud to time the incredible performance of Waldgeist ridden by Pierre-Charles Boudot in the Prix Ganay. On this occasion, Longines was also delighted to present the Prix Allez France Longines, to which the brand lends its name. The spectators of this race saw Morgan le Faye and Mickaël Barzalona crossing the line first. Tosen Gift and Fabrice Veron took second place followed by Shahnaza and Christophe Soumillon. Morgan le Faye’s owner, trainer and jockey were granted with elegant Longines timepiece from the hands of Frédéric Bondoux, Longines Brand Manager France.

  • April 11, 2019

    Horse Racing

    As the Official Partner and Official Watch of the International Federation of Horseracing Authorities (IFHA), the Swiss watchmaker Longines was proud to present the 2019 Longines and IFHA International Award of Merit to industry leader John Messara, who is the first Australian to receive the award. “I’m very grateful to receive the Longines and IFHA International Award of Merit because it is presented by my international peers, and much of my work over the past four decades has focussed on elevating Australian racing and breeding and communicating our success around the world,” said Messara. “I acknowledge especially the unflinching support of my wife, Kris, and our four children; all of my team, past & present, at Arrowfield; the Boards & Executives of Racing New South Wales and Racing Australia; and two excellent Ministers for Racing, the Honourable George Souris AM and the Honourable Troy Grant. “I’ve also been blessed by an incomparable dynasty of champion stallions that has shaped my career and the entire Australian thoroughbred industry over the past 30 years. Danehill, Redoute’s Choice and now Snitzel – thank you.” Previous winners of the International Award of Merit include the Magnier family and trainer Aidan O’Brien, the driving forces behind Coolmore and the Ballydoyle Racing Stable in Ireland; Yutaka Take, legendary Japanese jockey; the Romanet family, long renowned leaders in both the French and international world of horseracing; Jim Bolger, leading Irish trainer, owner and breeder; Alec Head, past champion trainer and patriarch of prominent stud farm Haras du Quesnay; Seth Hancock of historic Claiborne Farm in America; and the late Marcel Zarour Atanacio, former chairman of the South American organization for the promotion of Thoroughbreds (OSAF). The International Award of Merit was created in 2013 by Longines and the IFHA in order to honour public figures for their outstanding contribution to the world of horse racing. As Official Partner and Official Watch of the IFHA, Longines additionally awards several other prizes in recognition of excellence in this discipline in collaboration with the IFHA. The winners are honoured throughout the year in ceremonies attended by representatives from across the entire profession. “It is a great honour and pleasure to recognise tonight Mr. John Messara’s dedication to Thoroughbred racing, a sport dear to the brand,” said Walter von Känel, president of Longines. “Indeed, for one century and a half, our love for the equestrian world has steadily increased, and today we have become the main partner of international institutions and events in the disciplines of horse racing, but also show jumping, eventing, endurance, dressage and driving. More than that, our commitment to equestrian sports is based on common shared values: Tradition, Elegance and Performance. It perfectly embodies our long-time partnership with the IFHA, of which Longines is the proud Official Partner and Official watch.” Representatives from both Longines and the International Federation of Horseracing Authorities were in Australia to celebrate Messara’s achievements. “I have the utmost respect for John Messara, and it is an honour for me to be in Sydney for the presentation of the seventh Longines and IFHA International Award of Merit,” said Louis Romanet, chairman of the IFHA. “The recipients of the first six awards confirm the dynamic global nature of 21st century breeding and racing. He is a very deserving recipient of the prestigious 2019 Longines and IFHA International Award of Merit.”%break%About John Messara, recipient of the 2019 Longines & IFHA International Award of Merit Messara has been a key figure in Australian racing for more than three decades, and he is the owner and chairman of Arrowfield Stud in New South Wales. The highly successful and respected farm, which was founded in 1985, identified, purchased and launched the career of breed-shaping champion sire Danehill in Australia and is currently home to his champion sire grandson Snitzel. Among his many titles, Messara has served as chairman of Racing New South Wales (December 2011- December 2016), inaugural chairman of Racing Australia (January 2014-December 2016), vice-chairman of the Asian Racing Federation (2014-2016), president of Thoroughbred Breeders Australia (2007-2008), and inaugural chairman of Aushorse (2001-2008). Previous accolades Messara has received include Life Membership of the Australian Turf Club (2016), the Thoroughbred Breeders NSW inaugural Heroic Award (2011), and appointment by the Australian government in 2008 as a Member of the Order of Australia (AM). Messara, who was born in 1947, attended the University of New South Wales. After graduating in 1968, he commenced work with Edwin V Nixon & Partners (Arthur Young & Co), chartered accountants, before joining the firm of Ralph King & Yuill, Member of the Sydney Stock Exchange, and establishing their European branch in Geneva, Switzerland. He returned to Australia and was elected a Member of the Sydney Stock Exchange in 1973.  That same year, Messara married his wife, Kristine. They have four children: Dr. Louise Messara; Paul Messara, Group 1 trainer and manager, Arrowfield Stud; Michael Messara, a director of the Arrowfield Group; and media presenter and producer Susanne Gray.     About Longines Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has built solid and lasting ties with the world of sport over the years, with a wealth of experience as timekeeper for sports championships around the globe and a partner of numerous international sports federations. Renowned for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world's leading watch manufacturer. Known by its winged hourglass logo, the brand is today present in over 150 different countries. About the International Federation of Horseracing Authorities (IFHA) The International Federation of Horseracing Authorities (IFHA) is the world peak body for the international sport of Thoroughbred racing. Its 60 members are the national racing authorities across the globe which stage Thoroughbred races. Major areas of the IFHA’s activities include: Making and amending the International Agreement on Breeding, Racing and Wagering (the IABRW) Policy development relating to welfare and safety of horses and riders International Race Planning and Grading (“black type”) World Rankings The fight against Equine Prohibited Substances and Practices Harmonization of Race Day Rules Certification of IFHA Reference Labs Fostering commercial development of the racing industry globally The IFHA is a foundation member with Fédération Equestre Internationale (FEI) of the International Horse Sports Confederation and is affiliated to the World Organisation for Animal Health (OIE).

  • March 30, 2019

    Horse Racing

    As Official Timekeeper of all events organised by the Meydan Group, Longines was proud to time the nine races of the Dubai World Cup, held on 30 March, at the impressive facilities of the Meydan Racecourse. The Swiss watch brand also lent its name to the Longines Dubai Sheema Classic, one of the biggest turf races in the world, claimed by Old Persian led by William Buick. Old Persian’s winning owner, trainer and jockey received elegant timepieces from the hands of Matthieu Baumgartner, Vice President Marketing of Longines and Patrick Aoun, Brand Manager of Longines Middle East.   The Dubai World Cup was the perfect opportunity for Longines to highlight a model from the Conquest V.H.P. “Very High Precision” collection, as the Official Watch of the race day. This timepiece, featuring a blue dial, is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.  

  • March 23, 2019

    Horse Racing

    On Saturday 23 March, the Swiss watch brand Longines celebrated its sixth year as the Title Partner, Official Timekeeper and Official Watch of the Longines Golden Slipper, also known as the `Jewel in the Crown´ of the Rosehill Carnival. On this occasion, Longines was proud to have timed the victory of Victorian jockey Damian Lane riding Kiamichi, who took out the coveted title in the richest two-year-old race. In front of an ecstatic crowd at the Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines timepieces from the hands of Longines representative. Longines Golden Slipper Carnival ambassadors, The Rubens frontman, Sam Margin and his international model wife Rosie Tupper, attended the race day and judged the Longines Prize for Elegance, selecting the most elegant female racegoer of the day. They presented the winner a beautiful Longines timepiece, echoing the elegance of this event and her highly distinguished outfit. The Longines Golden Slipper was the perfect occasion for the brand to highlight the Official Watch of the event, a model from the Record collection. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, the automatic timepieces of this collection house a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).

  • March 10, 2019

    Horse Racing

    On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.   The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.   The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.