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Inauguration of Qingdao’s Longines boutique


September 21, 2016

Inauguration of Qingdao’s Longines boutique with the presence of Longines Ambassador of Elegance Chi Ling Lin

Longines is proud to have inaugurated its new boutique in Qingdao on 20 September 2016. The Longines Ambassador of Elegance Chi-Ling Lin graced this opening with her presence. She joined the brand for the ribbon-cutting ceremony and signed the poster of her latest advertising campaign. Chi-Ling Lin belongs to the family of Longines Ambassadors of Elegance since 2005. As a successful top model and actress, she has become one of Asia’s most famous icons in recent years.
The new Longines Boutique is located in the MIXC Shopping Mall, which has become a renowned fashion center in Qingdao thanks to its prime location. With clean lines, dark mahogany displays and dazzling tall glass windows, this new store welcomes visitors into an elegant space allowing them to discover the Longines universe and the brand’s elegant watches. The new boutique also houses a VIP area.
During the boutique inauguration, Longines also presented the Longines DolceVita collection. Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to make the most of life’s simple pleasures. Cased in steel, and sometimes decorated with diamonds, the Longines DolceVita collection comes in four dimensions. A silver-coloured "flinqué" dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial decorates the watches of this line. Slender rhodium-plated or blued-steel hands point to the passing hours and minutes. With their quartz movement, the timepieces are finished by a choice of black, white, grey or red leather straps or a stainless steel bracelet.
Inauguration; Longines boutique; Qingdao; China; 2016