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Longines Ambassador of Elegance Eddie Peng in St. Imier for a visit of the brand’s museum


September 09, 2017

The Swiss watch brand Longines was delighted to welcome today its Ambassador of Elegance Eddie Peng in St. Imier for a visit of the company, and specifically of the Longines Museum, which retraces the fascinating history of the brand across the ages. Accompanied by Longines Vice President and Head of International Marketing Juan-Carlos Capelli, the Asian superstar had the opportunity to discover some emblematic watch models, navigational instruments and timing devices, as well as a range of exceptional photographs, posters, films and archive records in exhibition.

Eddie Peng commented: “I am thrilled to be in St. Imier to visit Longines for the very first time since I joined the Longines family of Ambassadors of Elegance. I am very impressed by the brand’s rich and fascinating history and there is no wonder Longines cherishes it so deeply. Being associated with a brand boasting one of the greatest heritages of the Swiss watchmaking industry, and driven by the values of tradition, elegance and performance since its very beginning, is a great honour for me.”

About Eddie Peng

Part of the Longines family since 2014, the Tawainese actor is the perfect incarnation of the brand’s values, thanks to his innate class, his presence and his charisma. Lauded as Asia's new generation action hero, Eddie Peng (Yuyan Peng) has been constantly recognized by prestigious film awards such as Hong Kong Film Awards and Taipei Golden Horse Awards for his breakthrough performances in box office hits such as Unbeatable (2013) and Jump Ashin! (2011).