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Longines Celebrate 5th Anniversary of Lee Garden Road Boutique with Brand New Decoration


October 24, 2018

Longines renowned Swiss watchmaker devoted to tradition, elegance and performance for over 185 years, enjoys an international presence in more than 150 countries around the world. In 2018, it marked another milestone in its rich history with the extension of LONGINES boutiques in every popular shopping destination in Hong Kong’s bustling regions. Today, LONGINES celebrates the 5th anniversary of Lee Garden Road boutique with brand new decoration, aiming to offer customers a premium and exclusive shopping environment.


To celebrate the grand occasion, Eddie Peng, LONGINES Ambassador of Elegance and renowned actor, specially flew to Hong Kong to witness this precious moment and cut the ribbon with Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (HK) Limited, Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong, and Mr. Samuel Ducommun, Regional Sales Manager Asia & Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (HK) Limited, was thrilled to witness this new milestone of the Swiss watchmaking brand. He mentioned: “I am especially happy as I was here at the first opening ceremony 5 years ago. I would like to congratulate LONGINES for this successful new boutique concept to deliver a prestigious shopping experience. I am assured that LONGINES will continue to grow strong in the market.”


LONGINES Ambassador of Elegance, Eddie Peng, made an elegant appearance, bringing the brand’s motto “Elegance is an attitude” to life. On this occasion, Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong was delighted to present Eddie with the latest Conquest V.H.P. timepiece. The Conquest V.H.P. collection equipped with an exclusive movement, which is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (Gear Position Detection) system. It also features a very long battery life and a perpetual calendar that extends to 2399.


Eddie shared his insight on this timepiece: “I think design and performance are of equal importance. I love sports, and I will wear sport watches after work. But I’m also in pursuit of precision, just as what I’m doing during action scenes in movies. The Conquest V.H.P. perfectly captures LONGINES’ exceptional craftsmanship and a timeless sense of elegance, making it the ideal choice to all occasions.”


New Magnificent Interiors Elevates Shopping Experience

LONGINES Lee Garden Road boutique boasts a creamy white decoration, which perfectly illustrates the brand’s traditional values and signature. The exterior façade and floor are clad in Italian marble. Lavish use of mahogany piano lacquer furniture, specially manifests the watchmaker’s sophistication and refinement. The boutique proudly conveys LONGINES’ timeless elegance and modernity. Customers could choose their favorite watches in this comfortable environment. Always putting customers first, LONGINES offers a comprehensive range of professional services, allowing the customers to admire its masterpieces in a convenient, elegant and intimate environment.