Longines celebrates the re-opening of its Ocean Center boutique in Hong Kong
December 09, 2018
Today, Longines had the pleasure to celebrate the official re-opening of its boutique located in the Ocean Center Mall, in Tsim Sha Tsui, the most important shopping district in Hong Kong. This special occasion was marked by the presence of the brand’s Ambassador of Elegance and acclaimed South Korean actor Jung Woo-Sung, who also attended the Longines Hong Kong International Races in Sha Tin racecourse in the afternoon. Together with Karen Au Yeung, Vice President of Longines Hong Kong, Walter von Känel, Longines President and Kevin Rollenhagen, Managing Director of Swatch Group Hong Kong Limited, Jung Woo-Sung took part in the ribbon-cutting ceremony for the delight of the guests and representatives from the media in attendance.
A horse magazine
Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Three years later, it can be found on American racecourses, adopted by horse enthusiasts. In 1912, the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, endurance, driving, dressage and eventing competitions.Discover the Blue Horse