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Longines inaugurates its new Boutique in Bengaluru with its Ambassador of Elegance Aishwarya Rai Bachchan

Corporate

December 21, 2017

Today Longines was delighted to inaugurate its first Boutique in Bengaluru at the famous U.B. City. This new Boutique, true to Longines’ design philosophy, welcomes visitors into an elegant and contemporary environment. The shop perfectly embodies the DNA of the brand and offers a perfect setting for the Longines timepieces. In addition, the U.B. City, one of the finest and most luxurious retail spaces in India, offers an attractive setting for the brand’s Boutique.

On this occasion, the Swiss watch brand presented new models from The Longines Master Collection, featuring a sunray blue dial. The blue variations in this unisex collection are perfectly in line with the classic and understated spirit of the brand. The sunray blue dial shows the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. These models are available with stainless steel or an alligator watch strap of the same colour as the dial for total harmony.

After the inauguration, Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “I have been part of the Longines family for an Elegant 18 years now, and I continue to feel a sense of pride and honor every time I inaugurate a new boutique from the brand. This one is special, since it is a first in this beautiful city of Gardens, Bengaluru. I have always felt a sense of home here and have loved visiting this city. I think the mall will provide the brand with the right environment, imperative for growth. Finally, I wish this boutique and Longines all the very best.”

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