Longines opens its first monobrand boutique in Qatar
January 28, 2016
The Swiss watch brand Longines, which boasts a prestigious legacy of watchmaking expertise reflecting a strong devotion to tradition, elegance and performance, inaugurated its first monobrand boutique in Qatar in the Doha City Center, one of the high-end retail malls of Doha.
With its clean lines and dark mahogany display cabinets, the new Longines boutique welcomes visitors into a warm and elegant environment which enhances the models on display. This opening creates the opportunity for customers to discover the Longines universe and to admire iconic timepieces of the brand, as well as newer models. The specially trained staff provides expert advice on the brand’s comprehensive range of watches and gives clients a first-hand experience of the brand’s history.
Longines is delighted to offer its customers a destination where they can choose from the best selection of Longines timepieces in Qatar, which is one of the key markets in the GCC region.
Ramesh Prabhakar, CEO of The Rivoli Group, commented: “We are extremely pleased to partner with such an esteemed brand in bringing its first flagship boutique to Doha. As a company we are continuously looking to elevate the customer’s shopping experience and our association with Longines for the launch of this new boutique is a testament to our commitment towards our clientele in Qatar”.
The new Longines boutique is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.