Longines puts the Longines DolceVita collection in the spotlight during a Garden Party
June 11, 2015
Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life. During a Garden Party thrown in the gardens of the Chantilly Castle, Longines unveiled the new advertising campaign of its new Longines DolceVita. Aishwarya Rai Bachchan, Longines Ambassador of Elegance, presented the collection together with Walter von Känel, President of Longines. The beautiful Indian actress lends her face to the new campaign. The black and white pictures show her in the middle of a happy picnic, much like the iconic picnic of the Prix de Diane Longines. The Garden Party was held precisely on the eve of this race, known for its elegance and of which the winged hourglass brand is the Title Partner and the Official Timekeeper. The Official Watch of the Prix de Diane Longines is indeed a Longines DolceVita model cased in steel and set with diamonds featuring a silver-coloured “flinqué” dial adorned with painted Roman numerals. Cased in steel, sometimes decorated with diamonds and finished by a choice of black, white, grey or red leather straps or by a stainless steel bracelet, the new Longines DolceVita models are decidedly feminine and charming – as is the new advertising campaign.