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New Longines Billboard


November 25, 2015

The Place de la Concorde in Paris displays Longines’ colors

In the context of the Longines Masters of Paris, the classified building of the Automobile Club de France (ACF) at the Place de la Concorde, located in the heart of the French capital is covered with a Longines poster. The Longines Masters of Paris, a high-level show jumping competition, will gather some of the best riders of the world from 3 to 6 December in the Parc des expositions. In addition to being the Title Partner of this event, Longines is also its Official Timekeeper.

This large billboard features the Official Watch of this important competition, the Longines DolceVita. This lady collection has illustrated contemporary elegance of Longines. Inspired by the Italian "Dolce Vita", it is an homage to the sweetness of life. A new chapter in this collection opens this year with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.