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When Elegance means power

The power of elegance
Zara Martin - Model & DJ

What does Elegance mean to you?

For the last 20 years, Longines slogan has been ‘Elegance is an Attitude’ a sentence that captures a mood and perfectly sums up our timeless products.

We decided to look further into this iconic statement and ask ‘What does elegance mean’ to some of our friends of Longines. Each from different backgrounds, with unique styles and tastes, we wanted to learn not only what the statement means to them, but also how their Longines watch encapsulates this every day.

Model and DJ Zara Martin has been obsessed with watches from an early age. Now she’s all grown up, she feels that her watch from the Longines Record collection gives her a soft power, and captures an energy.


Record collection

In Longines’ purest watchmaking tradition, the Record automatic models combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. A first for Longines, it is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.



Record collection

Discover the collection

Women's watches

A special selection for women